Some time ago, Apple's 145 yuan screen wipe cloth on the Internet hot search, by many netizens complained that Apple charged "IQ tax", and now Apple has once again launched a high-priced accessory - a 1.8m long Thunderbolt 4Pro cable for Studio Display, priced at 949 yuan on the official website, in addition, Apple will also launch a 3m connection line in the future, priced at 1169 yuan.
Apple's 1.8-meter connection line sold for 949 yuan
At 2:00 a.m. on March 9, Apple's spring conference arrived as scheduled, launching a new color palette of the iPhone 13 series. Also on the shelves is this 1.8m long Thunderbolt 4Pro cable for Studio Display.
According to apple's official website product introduction, the biggest highlight of the line includes that it is not easy to wind. The 1.8-meter cable features a black braided design that is not easy to tangle when rolled up, and supports Thunderbolt 3, Thunderbolt 4 and USB 4 data transfers (up to 40Gb/s), USB 3.1 Second Generation data transfer (up to 10Gb/s), DisplayPort video output (HBR3) and up to 100 watts of charging capacity.
However, a data cable, as high as nearly a thousand yuan, still attracted netizens to complain.
Apple accessories "business economy"
Behind Apple's high-priced connection line is Apple's huge accessories business. Apple's official accessories are expensive, and it is not a new thing.
In October last year, Apple put on the shelves a piece of cloth priced at 145 yuan to wipe glasses and wipe the screen, which also caused many people to complain, Apple's official website in addition to describing its soft texture, did not mention other more functions or uses.
In addition, a 20W charger sells for 149 yuan, if it is a MagSafe charger, it will start at 329 yuan, and the MagSafe double charger with one more charging module is priced at up to 1049 yuan, and it must be matched with an Apple official 20W charger to achieve the best charging effect.
In addition to the charger, the price of the protective case is also not cheap. According to Apple's official website, in the protective case and protective equipment column, the lowest price is 148 yuan Belkin anti-glare screen protector, mobile phone screen protector / protective case up to 999 yuan, the lowest is also 248 yuan, more is concentrated between 300 and 500 yuan, for example, an iPhone 13 Pro special MagSafe silicone protective case needs 399 yuan to buy.
In 2020, Apple's iPhone 12 eliminated chargers and headphones, and according to the statistical agency Counterpoint's BOM cost study of the iPhone 12 128GB, each iPhone 12 was $4.2 (about 27 yuan) less than the previous generation iPhone 11, which is mainly in terms of packaging and accessories, which is also the biggest cost reduction of all materials.
For Apple, after the cancellation of chargers and headphones, users need to pay for the corresponding accessories that they have to buy, which is obviously another large amount of income.
The "nobility" of the brand should be reflected in the service
On the consumer insurance platform, there are about 1500 complaints about Apple's mobile phones and digital products, and the main complaints focus on after-sales maintenance, such as inflated maintenance prices and non-implementation of the three-guarantee policy.
Mr. Wang said that the iPhone he bought always dropped the line, the input digital password has not yet completed the automatic transfer of the English interface, went to two Apple after-sales stores, the results given after the test are no problem, had to return to the factory to test, replace the microphone after returning to the factory, the problem is still not solved. Mr. Wang asked for returns and exchanges, contacted Apple after-sales, and the problem has been dragging on until it is solved.
Ms. Wang purchased an iPad pro 12.9-inch tablet on June 10, 2021, priced at 7699 yuan, and could not be charged after a period of use. On January 9, I went to Apple's after-sales store, and the maintenance staff told me that due to the bending and deformation of the fuselage, maintenance could not be carried out. If you want to carry out maintenance, it is an out-of-warranty repair and needs to pay a fee of 5,000 yuan. An Ipad of nearly 8,000 yuan has been used for half a year, and it costs 5,000 yuan for maintenance. Ms. Wang felt that the repair price was too unreasonable to accept.
The so-called "noble" of the brand should not only be reflected in the price, but also in the excellent products and conscientious service attitude. Positive, serious and responsible for every appeal of consumers, this is the "noble" quality that a big brand should have.
Content Editor/Lian