Disclaimer: The press release is not the official draft of Yingwei, and legal issues have nothing to do with Yingwei
On the afternoon of March 6, Pico, a well-known domestic VR brand, held a face-to-face offline activity for female users "Blooming with Spring" in Beijing. On the eve of International Women's Day, Pico witnesses the power of "she" through close offline meetings, listens to the needs of women from different fields and professions, deeply understands the pain points and expectations of female users in the VR experience, and is committed to building a better Pico brand culture through diversification empowerment.
With their unique toughness, women bloom with their unique "she" strength. At Pico's offline event, 10 outstanding women from different industries gathered together with Pico's marketing representatives, video product manager representatives, and Studios operation representatives to share their technical experience, experience and personal stories from multiple perspectives, and feel the power of "her" together.
All along, Pico has been paying attention to and caring about the voices and feedback of every user, and with the growing of Pico's user base, more and more female users have entered the Pico family. For VR, they have unique experiences and needs; their voices cannot be ignored.
This offline activity gave Pico the opportunity to get a closer look at the voices of female users, and also allowed our female users to perceive Pico more realistically and concretely. It turns out that most of the contact between everyone and Pico is separated by questionnaires, and all the needs will be classified into a certain data sub-item, and what the scene provides is a real and vivid scene, which is the brand warmth that the cold data cannot restore.
In this event, 10 female users first expressed their recognition of the rich content and immersive experience provided by Pico, and then focused on hardware form, software content, and gave a lot of feedback on wearing experience, handle hardware, interaction design, and movie viewing experience. Moreover, in terms of social and video product privacy, interactive ease of use, etc., there have also been full discussions, such as whether the "stealth function" can be launched to maintain social distance, and some people hope to be able to launch the "room do not disturb" function, as well as "message notification" and "split screen function" and other expectations to share, collide with the spark of many product inspirations, and actively express the unique value and information played by women in the field of technology industry.
Diversified brand culture is empowered, and products that listen to users' voices are created
In May 2021, Pico released its new generation of 6DoF VR all-in-one Pico Neo3 in Beijing Water Cube, equipped with Qualcomm Snapdragon XR2 platform, using 4K-level HD LCD LCD screen, supporting up to 120Hz refresh rate, which can bring more immersive gaming experience and more ultimate audiovisual enjoyment. It is reported that with excellent flagship configuration and Pico Store content ecology, Neo3 has been loved by the majority of VR players as soon as it is listed.
Adhering to the original intention of providing users with the best VR experience, Pico has always insisted on being a humble and low-key "listener" to create a better product to give back to users. Pico Neo3's system PUI has undergone three major version updates after listing, as well as dozens of small version updates, and added some highlight functions with high user voices, including "fast perspective", "handle vibration adjustment", "fast screen recording", "support 120Hz refresh", etc. Pico Neo3 system stability and 6DoF tracking accuracy of the leader are gradually improving. On the basis of repeated polishing and optimization in previous versions, Pico has accumulated more and more experience in software and function optimization, learned many lessons, and is committed to creating the VR all-in-one machine that best meets the expectations of users, behind all these changes is inseparable from the enthusiastic feedback and suggestions of thousands of core users in the community, which is even more flashing with the figure of many female users.
Do not set limits for yourself, life has unlimited possibilities, in addition to holding female users offline face-to-face, Pico on the occasion of International Women's Day, at the same time on the online Little Red Book platform launched the "play Pico cultivation beautiful" dopamine summons order, encourage users to punch the VR campaign, cultivate the beautiful self; in addition, the brand through the cooperation with well-known talents such as Audrey Atsumoto, Owen Hao, Tian Ono, etc. to release content, so that users can see the value of the product at the same time, reach the channel of tapping their own potential, Even the Pico Neo3 VR all-in-one, a relatively hardcore technology product in the eyes of the public, can become a holiday gift loved by women.
As a domestic leading VR brand, Pico has always been committed to creating a sense of good life experience, conveying a friendly and warm culture, and establishing a deep connection with users in the in-depth interaction and exchange with users again and again. While passing on the brand culture and product value, let more users participate in the process of improving and co-creating the Pico brand and products, and work with users to create our own VR world.