When you see this article, it is already March 9, Beijing time, here is a belated blessing to all female friends, "Happy Women's Day!" ”。 In modern society, the role of women is becoming more and more important, and some brands also attach great importance to the linkage with women, as a car brand Euler is one of them. On Women's Day, I once again experienced the ballet cat from the Euler brand, a retro electric car that was both familiar and unfamiliar to me. Let me tell you more about "she"!
I actually have a good relationship with this Euler ballet cat, and at last year's Chengdu Auto Show and Guangzhou Auto Show, I briefly experienced the trial car and the mass production car. Of course, the reason for the explosion of the two auto shows in TheOla booth is largely because of this charming retro electric car.
Ballet Cat | The appearance is indeed a perfect score
Since the birth of Euler's good cat, Euler has become a well-known "cat lover" in the car circle, and the ballet cat has filled the retro mood of the Euler brand. The name is cute, the car is also cute, and the Euler brand has also established its determination to become a female car brand. And this ballet cat is the first model of the Euler brand to land "a car brand that loves women more", shouldering many missions, Euler is eager to create a female-exclusive product, so that Euler from "more love for women" to "women's favorite".
The exterior design of the Euler ballet cat is really nothing to say, completely full of retro elements, and this is definitely a model with a comeback rate that exceeds the supercar. Officials said that the design details of the ballet cat have been modified and overturned many times, and the final mass production version can be achieved after a lot of market research. In the future, Euler Ballet Cat may introduce a neutral color scheme and design details, which is actually quite what male compatriots like me are looking forward to.
Ballet Cat | The interior is gorgeous and also practical
For women, fast-paced urban life needs to be kept more refined. The interior design of the ballet cat is also worthy of taste, and it also has many convenient features. What are LED makeup mirrors, goddess mode, and warm man mode? Let's take a look!
The interior design of the ballet cat is not flashy, and while maintaining a bright personality, it is also indispensable to a variety of convenience and comfort configurations. Some humanized design also makes this car full of warmth, it shows not a cold machine, but a mobile home with temperature.
Ballet Cat | Spatial performance is acceptable
In terms of space, thanks to the higher roof design (1633mm high), the front row head of the ballet cat performs quite well. However, the rear seats are closer to the rear, making the rear head space perform poorly. In terms of power, the official said that the adjustment of the ballet cat will be adjusted to the characteristics of female driving, and we are also looking forward to the driving performance of this model.
Editor's comments: After the experience, I was deeply impressed by the human configuration and design of the Euler Ballet Cat, which is a small car with temperature. It can be felt that female car owners have become the main group of car buyers, and many young women are eager to have their own cars, pursue independence, and are eager to grow up with their cars. In fact, cars are not necessarily the stuff that the big guys like, many girls around me also have an understanding of cars, and there are many female colleagues with excellent driving skills in the Aika editorial department. Women play an increasingly important role in society, and perhaps, the addition of more female car owners will also bring more possibilities to the development of automobiles.
In the century-long history of the automobile industry, there are not few models launched for women, but there is probably only one brand dedicated to women. Regarding the Product of Euler Ballet Cat, I also interviewed many female friends outside the industry, and their evaluation of this model was unexpectedly consistent, that is, the shape design is really eye-catching, but the price is really high. In fact, when the Euler black cat / white cat stopped production at the same time, the Euler brand has hoped to develop upwards and achieve its own premium, and this ballet cat also undertakes such a mission. I personally believe that brand positioning is the top priority, in order to generate a premium to make the brand high, you need to have a matching product force, Euler also needs to do a better job of product details in order to get the recognition of the market.
This topic I leave to you, this car sells for 200,000 yuan, do you think it is worth it? Would you buy it?