When China's urbanization tends to be complete, more than 60% of the population lives in cities and towns, and natural fun is becoming a scarce experience for more people, and off-road fever came into being in this context. Not only urban men will yearn for the unbridled off-road life, more and more urban women also see off-road as a high-end lifestyle to experience natural wonders.
On March 8, 2021, On International Women's Day, Beijing Off-Road announced the establishment of the first brand official women's off-road club in China, so that more women can understand off-road and enjoy off-road life. On March 8, 2022, the club named "Sonorous Zero" and set out with a new theme of "Sonorous Zero · Yue she said that the women's off-road live broadcast salon jointly discussed the off-road fun and BJ40 off-road god car in women's eyes, and launched the "sonorous zero" exclusive monogram, women's exclusive rights and interests, and "sonorous zero girlfriend co-creation" plan, to further explore the female differentiated market, while meeting the needs of female car owners.
Why are female off-road players a force to be reckoned with?
The data shows that female off-road players have become a force that cannot be ignored in the off-road circle. In the case of Beijing's off-road best-selling model, the BJ40, for example, has reached 16% of female owners, with nearly 2,000 female members in 153 rider clubs distributed across the country. On March 8 Women's Day in 2021, Beijing Offroad grandly established the BJ40 Women's Off-Road Club to create China's first official female off-road riders alliance to provide more intimate and exclusive services for female off-road riders.
3.8 Women's Day in 2022, with a "sonorous and unruly happy she said" women's off-road live broadcast salon, once again caused a sensation among female off-road fans. Jia Jia, host of Beijing Radio 103.9, senior media personality Xu Shiyao, president of Beijing Cross Country Women's Club, Wang Haixia, president of Beijing Cross Country Women's Club, and Wang Haimeng, founder of Meng Xinhui Medical Emergency Team, are all female car owners of BJ40. Together with Liu Miaomiao, director of the Public Relations Department of Beijing Off-Road Brand, Hu Jing, senior designer of automotive color materials, and Wang Hua, olfactor of the "Golden Nose" team, a total of seven off-road goddesses showed fans a variety of different and more feminine off-road topic feasts by sharing their pursuit of beauty and off-road.
7 female off-road masters 7 different off-road life
In this salon with the same appearance and strength, the seven off-road goddesses shared their different attitudes to life and off-road life, and the process was full of witty words and fascinating. In the past, cross-country was always seen as exclusive to boys, but now, women who are as tender as water can also ride the sand, and this change is only because of a BJ40. BJ40, which has both hard school shape and hard core strength, has comfort and reliability beyond the user's expectations, chassis tuning rich in off-road genes, a solid anti-roll frame, and a quiet interior space, which brings the ultimate fun to the user's off-road life, and also makes the travel experience more comfortable and safe.
The off-road life of women does not necessarily need to pursue the pursuit of challenging the limit and conquering themselves, but more from the senses to taste the stimulation brought by off-road life from different perspectives, enjoy their body and mind, and live a mixed life with rich vision. As discussed by several goddesses in the salon, different understandings of life can be fully initiated from the sensory level of hearing, vision, and smell.
Host Jiajia still remembers that when she decided to buy BJ40, the friends and family around me did not understand it very well at first, and I even felt a little maverick, "But after entering the world of 40, I found that there were actually many sisters who made the same choice as me." Xu Shiyao, another host, said, "Because of the identity of the automotive media, I have also encountered many models in normal times, but only the off-road vehicle gives me the most special feeling, and that feeling of freedom cannot be given by other cars." BJ40 owner Wang Haixia, nicknamed "Cha Bao", is a hardcore player among the goddesses, "Contact 40 is because of the wolf warrior, what attracts me is a period of flying cars, competitions, and extreme driving." From a restless age, I was like seeing the ideal type at a glance, and I had to be 40. ”
This theme live broadcast salon fully reflects the cultural trend that women in today's society have become the main consumer group of off-road life, and they have a unique understanding of off-road and off-road vehicles that are different from men, as well as the same love for off-road and love for a beautiful life attitude.
It is reported that the "Sonorous Zero Joy She Said" women's off-road live broadcast salon will become the beginning of a series of actions of the "Sonorous Zero" club in 2022, and the follow-up "Sonorous Zero" club will also hold local female off-road live broadcast salons and exclusive off-road experience activities for female riders across the country, bringing more wonderful off-road life sharing and off-road driving fun experience to more female off-road fans.
How to capture their hearts? The Sonorous 40 Club has the answers you want to know
In the process of the "Sonorous Zero Joy She Says" women's off-road live broadcast salon, Beijing Off-Road announced the club's name change, and also introduced a series of club upgrades and renewal measures, including the release of the club's exclusive emblem style, exclusive rights, and women's exclusive model girlfriend co-creation plan, further enhance the sense of glory, value and belonging as a member of the BJ40 official car friends organization.
The exclusive rights and interests of the club are the heavy temptations in this live broadcast, of which there are five rights and interests, namely the women's exclusive customized modification program, professional off-road experience service, female car owner 1v1 off-road driving training, including topic live broadcast and offline integration of female riders' exclusive experience activities, App sonorous zero zone + user exclusive medal.
In order to further enhance the car experience of female off-road users, Beijing Off-Road also announced that it will launch the "Sonorous Zero Girlfriend Co-creation" plan, which will work with female car owners to create a female-exclusive model in the future, and invite all female off-road people to jointly create an off-road vehicle that specifically solves female pain points and exclusive female users.
The renaming of the club and the release of a series of exclusive measures will not only become the beginning of a new upgrade of the sonorous zero club service in 2022, but also will become the beginning of the advancement of Beijing's off-road products and services for female off-road owners. Explore thousands of female car owners, BJ40 understands women's hearts better, Beijing off-road BJ40 will be upgraded and renewed through the sonorous zero club, attract and conquer more female off-road fans to join, and become the outpost of the future off-road expansion circle.