February 23, 2022 will definitely be engraved in the history of China's OA industry, on this day HP released the second generation of large toner warehouse series laser printing new products after more than two years, compared to the previous generation of products on the market test, the second generation of large powder warehouse series of 8 new products are more like HP to the small and medium-sized enterprise market sounded the horn of the general attack.
Mr. Jin Weidong, Global Vice President of HP and General Manager of Printers & Consumables Products in Greater China (left)
Mr. Shen Hao, General Manager of Greater China, Mass Printing Products Division, Hp Printers & Consumables Products Division (right)
To this end, after the press conference, we interviewed Mr. Jin Weidong, Global Vice President of HP and General Manager of Printers & Consumables Products Greater China, and Mr. Shen Hao, General Manager of Hewlett-Packard Printer & Consumables Products Division and Mass Printing Products Division, greater China, to talk about the views of domestic SMEs on printing needs.
Create a new blue ocean market
For a wide range of small and medium-sized enterprises, the purchase of printers has always been a very headache problem, especially the emergence of original printing products on the market, so that the purchasers of enterprises are more "entangled", on the one hand, the original factory is connected to print products with lower cost color printing temptation, on the one hand, laser printing products are stable and durable comfort, if there is a large print volume, low cost, high durability products are definitely required in the market, 2019 the first generation of large powder warehouse Chuang series products came into being. The series received market acclaim as soon as it was launched.
Mr. Jin Weidong believes that since the release of the first generation of da toner chuang series products, the sales volume of da toner chuang series products has grown steadily. This is also why HP will release the second generation of new products at this time, HP hopes to create a series of products to create a new market segment that is different from traditional small and medium-sized enterprise printing products. This is not only a new market, but also a new printing concept. Especially for emerging markets, China, India and other countries, such a business model can be used to meet the printing needs of a wide range of small and medium-sized enterprises in terms of cost and other aspects.
More competitive printing costs
In the post-epidemic period, the global epidemic has brought unimaginable blows to the economies of various countries, in this environment, on the one hand, small and medium-sized enterprises are facing a more competitive market environment, on the other hand, manufacturers are under strict pressure on the full-link manufacturing of printing products.
In fact, small and medium-sized enterprises in the selection of printing products, the price of consumables and the cost of later use is extremely sensitive, so HP has always believed that the new series of products is a product in the right direction, from the release of the new product in the price of 1700 yuan ~ 2800 yuan, or 50000 pages of long-life photosensitive drum, and 150 yuan printing 5000 pages of toner bags, single page printing cost as low as 3 cents, are to provide users with the market with absolute reason to buy the advantage of the product.
Mr. Jin Weidong revealed that compared with traditional printing products, the second generation of large toner warehouse Chuang series new products released this time is one of the lowest profit products in HP's new products over the years, and HP hopes to gain a wider recognition of small and medium-sized enterprises through this way of profit, thereby opening up the market for customers who are still using old models and compatible consumables.
The single page printing cost of the original consumables on the market is generally more than 10 cents, and the single page printing cost of the more well-known compatible consumable brands is also about 4 cents, while the single page printing cost of the original consumables of the second generation of HP large toner warehouse new series is only 3 cents, which can provide users with more stable, high-quality and clean printing services, compared with the compatible consumables on the market.
A wide product layout to meet a variety of needs
Compared with the previous generation of products, the second generation of large toner warehouse Chuang series released 8 new products, including both single-function printing products, but also multi-function machine products, of course, the most critical thing is that the new products contain standard automatic double-sided printing, automatic document feeder, wired / wireless network and other models, small and medium-sized enterprises can choose according to their own needs.
Mr. Shen Hao believes that the second-generation large toner warehouse series new products released this time basically inherit many advantages of HP Chuang series, Yue series and Rui series products from a technical point of view. In terms of volume, the second generation of the new toner cartridge series is more compact inside, and the product volume is 17% smaller than the previous generation, such as hospitals and other environments.
In the release of the second generation of large toner warehouse Chuang series of new products can also see the shadow of the full series of standard automatic double-sided printing function of the leap series of products, the second generation of large toner Chuang series of new products in the standard automatic double-sided printing function is a good performance, which also shows that the new series of new products in the focus on toner / photosensitive drum and other consumables printing costs, but also pay attention to the use of printing media such as paper, the printing cost of small and medium-sized enterprises fell again and again.
Capacity is still insufficient
For such a series of new products with overwhelming advantages, Mr. Jin Weidong also expressed his concern that with the recurrence of the epidemic around the world, the production and manufacture of printers is still in a stage of tight supply and demand. As we all know, the various parts of the printer in various countries and regions around the world, when the epidemic in one place leads to insufficient capacity, the production of printers is in a state of stagnation.
Mr. Jin Weidong believes that hp's printer production plant in China is still relatively stable, but looking at the world, there are many uncontrollable factors, so the number of shipments of various brands in the domestic printing market is extremely unstable due to production capacity problems and supply and demand, which is also a test for the entire industry.
It is reported that HP's second-generation large toner warehouse chuang series of new products will be shipped in mid-March, and some models will begin to pre-sell in Jingdong from March 9, so please pay attention.
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