Marketing to play cross-border is not a new move, but a few days ago Changan Automobile played a cross-border marketing, or let the participants shine, on the one hand is the second generation of intelligent technology CS55PLUS, on the other hand is the long-standing mysterious Sanxingdui culture, and even joined hands in Chongqing landmark Raffles City Torshi Square to play an urban treasure hunt flash mob. This cross-border through time and space has brought a wonderful collision between modern manufacturing and ancient Shu culture, and passed on the new trendy, dynamic and intelligent product selling points of the second generation of CS55PLUS in the way of breaking the dimensional wall.
The event was held under the theme of "On the Stars!" 55" is the theme, of which "Star" represents a series of IP images brought by sanxingdui Museum, including the world-famous gold mask and bronze god bird, while "55" is the second-generation CS55PLUS, a best-selling model with an average monthly sales of 20,000+ for Changan Automobile. At the event site, three interactive experience areas such as creative graffiti, photo punching, and blind box grabbing were set up, allowing participants to enjoy the profound Sanxingdui culture while having fun, and at the same time get to the selling point of the cleverly implanted model.
The most eye-catching thing on the scene is a second-generation CS55PLUS exhibition car painted with Sanxingdui elements, the entire body is covered with classical gold and elegant turquoise, representing the gold mask and bronze excavated by Sanxingdui, under the appearance of the ancient charm, the inside of the car is a modern sense created by various scientific and technological configurations, which has a great visual impact but is not obtrusive.
It is reported that since the second-generation CS55PLUS was launched, it has sold more than 20,000 units for four consecutive months, and the sales of the CS55 series in January this year are as high as 30,316 units, which further confirms the hardcore product strength of the car in aesthetics, wisdom, power, quality and other aspects. This activity is to cater to the current consumption trend of young people pursuing the national tide through the cross-border play of "New Year Wisdom Fun Partner" and "Ancient Shu Treasure", while promoting traditional culture, helping products to cultivate young circles. According to the organizers, this event will be landed in seven cities across the country, in addition to the first stop in Chongqing, the next will also land in Guangzhou, Changsha, Hangzhou, Xi'an, Beijing, Qingdao and other cities.
In J.D.Power's 2018 China New Car Quality Study, the CS55 stood out with a PP100 score of 87 and won the first place in the compact SUV market. In 2018, 2019 and 2020, it won the first place in the satisfaction of A-class SUVs with a rating of 80,000 yuan to 100,000 yuan in China's automotive user satisfaction index for three consecutive years.
Upstream journalist Wu Jian