If I hadn't seen the news, I would have basically forgotten about the brand. It has to be said that in addition to the successful operation of Lexus in the domestic market, other high-end Japanese brands have shown symptoms of dissatisfaction. It also includes acura to talk to you today, as a high-end brand of Honda Automobile, Acura was established in the 90s of the last century, named Acura, after entering the Chinese market, the localization name is called Acura, because the logo is similar to Changan Automobile, and it is nicknamed "Changan King" by netizens.
So recently, there is gossip that Acura is preparing to withdraw from the Chinese market. Moreover, a 4S store operating independently in Beijing has officially stopped selling, and will be changed to a 4S store of other brands in the future. This also means that Acura has now entered the inventory clearance stage. The good news is that if you're ready to start an Acura product, you should be able to talk about the equivalent of a "bottom-up" offer. The bad news is that if you are already the owner of Acura, then the cost of the car in the future will likely increase.
In response to this news, Guangqi Honda came out to "debunk the rumors", saying: At present, there is no such statement that Acura has withdrawn from the Chinese market.
Of course, we really can't jump to conclusions without an official announcement. However, this is still a topic worth discussing, that is, is it necessary for Acura to withdraw from the Chinese market? Or ask rhetorically, is it still necessary for Acura to stay in the Chinese market?
At this time, if we look at Acura's sales last year, we will find that the annual sales of 6554 vehicles are indeed too few for an independent car brand. Acura is different from ultra-luxury or supercar brands, and its products are also benchmarked against BBA, Cadillac, Volvo and other luxury cars.
In addition to the sales problems, then Acura's recently launched model is acura RDX, in 2019 updated two 2022 models, interestingly, these two models are limited edition models, which means that it itself is not mass-produced. This will inevitably lead to speculation about the possibility of Acura withdrawing from the Chinese market.
I guess you'd love to ask, is Acura a good car?
My answer is that if you are a group of people who consume Acura at this level, then Acura is a good car. What does this sentence mean, that is, this brand is actually particularly polarized, and people who like Acura will especially like it. People who don't like acura will be particularly annoying. And people who like acura are still relatively niche... Of course, we can also explain it crudely in one sentence: the failure of localization.
Not only has localization failed in products, but it is also a need for Get to fail consumers in marketing. I also suspect more than once that acura as a brand may never care about the Chinese market... But in any case, Acura is likely to say goodbye to us.
What more can we say: Happy Breakup.