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Due to the highlights of "no mandatory submission of portfolios" and "fashion cross-border business", the fashion management major is becoming more and more popular;
In particular, many of the staff at the fashion week are from this profession, and fashion management is also known as the "ticket to the fashion circle".
It's just that not every school's fashion management is called Fashion Management-
Fashion Marketing, Fashion Strategy, Global Retail, Fashion Communication...... There are many names in various professions.
So how to choose so many professional directions? Which colleges and universities are the most recommended fashion management majors?
#1
Professional classification
M50 Winland Art
You may not believe it, according to incomplete statistics, there are at least 18 branches of fashion management majors in foreign universities.
These branches can be broadly divided into 4 broad categories:
First of all, the fashion business major is one of the two largest branches of the fashion management discipline, which mainly includes:
Fashion business
- Global fashion retail
- Luxury management
- Strategic Fashion Management
- Fashion Innovation & Entrepreneurship
- Fashion management
- Fashion design management
As an interdisciplinary course, fashion management is divided into different courses in different countries and institutions.
For example, at the Istituto Marangoni Fashion Institute in Italy, there is only one course in the fashion business track; But at the Lunyi-LCF Fashion Academy, these directions are all "independent portals".
Fashion business majors are generally not mandatory to submit portfolios, but it should be noted that almost all applicants are required to have some industry employment experience!
Secondly, the fashion buyer major is a class of its own, and it is also a very important direction in the fashion management major:
Fashion buyers
- Fashion buyers
Fashion buyers are professionally trained talents, often shuttling through major fashion weeks, holding a large number of orders and limited editions, through the study of consumer psychology, in the limited time and capital cost, to select the most suitable for consumer consumption levels and habits.
A qualified fashion buyer does not only know how to "buy, buy, buy", they first need to be able to choose products, then have a sense of fashion, accurately control the fashion trend of the next season, and finally have the ability to make decisions and execute various unexpected matters.
Thirdly, the fashion marketing major is another major branch of fashion management in addition to the fashion business major, which mainly includes:
Fashion Marketing
- Fashion Marketing and Consumer Behavior
- Fashion Marketing & Global Culture
- Strategic fashion marketing
- Power flow analysis and forecasting
- Fashion PR
- Psychology of Fashion
- Sustainable fashion marketing
The market development department of fashion marketing professional counterpart fashion brands aims to package, upgrade and promote fashion products and expand sales channels through brand maintenance and data analysis.
Similar to business, the availability of marketing fashion management majors varies greatly from country to country and from institution to institution.
Although it is not mandatory to submit a portfolio to apply for a marketing fashion management major, a portfolio is still the most powerful proof to show your design and marketing talents, so it is generally recommended to submit a portfolio.
Finally, the fashion communication major also belongs to the category of fashion management, and the main directions include:
Fashion Communication
- Fashion content creation
- Fashion Imagery & Promotion
- Fashion visual merchandising
- Fashion photography
With the development of mobile Internet and new media, fashion communication has become an indispensable part of the fashion industry:
In addition to fashion magazines and store windows that we can easily imagine, new media tweets, web displays, e-commerce pages, and offline event material design are all inseparable from fashion communication.
Compared with the other three types of majors, communication majors are most closely related to fashion design, which is more like an art discipline on the basis of adding the background of fashion discipline;
Therefore, the requirements for applicants' artistic skills will also be higher.
With so many majors, which one is more suitable for you? What materials do I need to prepare to apply for fashion management?
Live lectures
Winland
At 19:00 on June 6 (Thursday), Susan, a senior mentor of Wenlan Art and Fashion, will share with you:
- Fashion Management Core Courses and Majors
- How to distinguish between fashion management and brand management majors
- Wenlan art students go straight to UAL case sharing
- Fashion management school recommendation and employment prospects
Scan the code to add WeChat Register in advance▼
#2
Recommended by institutions
M50 Winland Art
New York Institute of Fashion
就时尚管理领域来说，纽约时装学院（Fashion Institute of Technology, FIT）称全球第二，可能没有谁敢说全球第一。
FIT's curriculum is seminar-based, incorporating guest professor lectures, case studies and other learning methods, emphasizing students' leadership and creativity, with strong interactivity and flexibility.
Like most institutions, FIT does not require a portfolio to be submitted by students applying for fashion management, but it does require applicants to have work experience:
In addition to fashion, people in industries including design, retail, marketing, journalism and more can apply.
Lunyi-LCF Academy
LCF Fashion Management is divided into three directions: fashion design management, fashion retail management, and fashion marketing strategy, which correspond to the fashion industry positions in product, sales, and operation.
In addition to the necessary data integration and data analysis, LCF students are also required to learn a range of business valuation models that may be used in the fashion field to identify possible problems in every detail of brand sales.
In 2022, LCF also added 3 new majors in fashion management, all of which are in the direction of marketing, namely:
- BA Fashion Marketing & Content Creation
- MA Fashion Marketing & Global Culture
- MA Fashion Marketing & Sustainability
Istituto Marangoni Fashion Institute
The Istituto Marangoni Fashion Institute, one of Italy's leading fashion schools and one of the world's four major fashion schools, offers a major in fashion management, also known as "fashion business", focusing on the communication, marketing and promotion of fashion products between fashion and luxury goods and fashion brands.
Istituto Oni has a London campus and offers broad admissions at the undergraduate level and a variety of tracks at the postgraduate level, including English-taught tracks:
- Fashion Business & Digital Media
- Fashion Business & Buyers
- Fashion Business & Retail
- Luxury fashion brand management
Zhu, a student of Wenlan Art 23 season, also successfully got 4 offers for fashion management majors such as Marangoni Fashion School (London Campus) and the University of Westminster with the help of Wenlan's mentor!
So how should you prepare your portfolio when applying for a fashion management major? Compared with art and design portfolios, what are the key points and difficulties that need special attention?
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▼ Analysis of the direction of fashion management
Interpretation of excellent works of time management majors
Hong Kong Polytechnic University
The Master of Global Fashion Management at The Hong Kong Polytechnic University focuses on transnational fashion merchandising strategy and management practice, and its biggest feature is that it will cooperate with a number of international fashion universities to provide students with opportunities for exchange and study abroad.
Upon completion of the core curriculum, students will choose one of two Global Immersion Study Pathways (GIPs) for international study exchange:
Option 1: Collaboration with the New York Institute of Fashion (FIT) and the Paris Institute of Fashion (IFM) for seminars in New York, Paris, Hong Kong;
Option 2: Complete study tours and workshops in Europe, North America, and Asia, and complete the graduation project of "Innovative Business Proposal".
RMIT University
RMIT has been ranked in the top 1 of Australia's art and design rankings for many years, and has also cooperated with more than 165 universities in the field of fashion management.
The undergraduate major of fashion management at the university is integrated into the major category of fashion majors, and the main courses include:
Fashion Buyer, Fashion Retail, Site Selection & Planning, Brand Management, Digital Marketing, E-commerce, Product Development, Retail Store Management, Trend Data Analysis, etc.
The main courses at the master's level include:
Global Fashion Industry Management, Government/Institutional Public Relations, Supply Chain Management, Entrepreneurial Strategy, Sustainable Fashion, Entrepreneurial Thinking Strategy, Fashion Analytics, etc.
What other fashion management majors are worth recommending? What are the application requirements for each of them? How do I prepare my application materials? Please scan the code to add WeChat, take you to find out the admission routine, and get the offer!
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