Last week, Kia held a press conference in which Kia unveiled its plans for electric vehicles for the next decade. According to the plan, from 2023 to 2027, at least two pure electric vehicles will be launched every year. By 2027, Kia will have 14 pure electric vehicles in the market, including products such as pure electric pickups. In terms of sales, it will achieve annual sales of 1.2 million units by 2030, which is expected to account for about 30% of its total sales.
The day before Kia announced the plan, Hyundai Motor Group's Hyundai brand also announced the electric vehicle plan, which includes a new electrification platform, standardized battery modules and standardized motors and other technologies, we judge that Kia will also use the same platform and strategy.
At present, Kia has not announced a specific new car positioning, and the closest to us is the EV9 model it unveiled at the 2021 Los Angeles Auto Show. This model will serve as Kia's flagship electric vehicle. When this model is launched, we will be the first to see Kia's new technology in electrification, in addition to Kia's self-driving function.
There are also two pickup truck models included in the model planning, one of which will be for emerging markets, and at least one will be built in the United States. In addition, there are products with lower prices, which we judge will be micro or small pure electric vehicles. At present, there is no news about the power and endurance of these models, but Kia confirmed at the press conference that all its pure electric models will provide high-performance GT models.