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Live interactive tips
Many people will encounter the problem of cold field in live broadcasting, especially novices, who do not know what to do when no one speaks in cold broadcasting.
It's actually very simple, as long as you mobilize the enthusiasm of the audience.
As a novice anchor, how to make users have a sense of participation and identity in live interaction?
The answer is to strengthen the emotional bond between the anchor and the audience, and let her become your loyal fan in the communication interaction.
And when they get your special attention and closeness among many people, they will feel a sense of participation and satisfaction.
The following tips can be referred to:
Guess a riddle or a brain teaser
You can throw out the little riddles and brain teasers you read on the Internet or that you usually hear, and try to be new and interesting.
If the audience can participate in the topic you throw out, your purpose is achieved. Be careful not to come up with too difficult puzzles, and if the audience can't guess the answer, it's more embarrassing.
Of course, in order to avoid the audience from answering, you can prepare the "water army" in advance to help you interact in the comment area and mobilize the atmosphere of the live broadcast room.
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Send red envelopes
Send red envelopes to the audience from time to time, such as entering the live broadcast room with red packets, pointing out red packets, bullet screen screenshots sending red packets, etc.
First use the red envelope to mobilize the atmosphere of the live broadcast room, attract more people to enter the live broadcast room, and then throw the topic to make the live broadcast room active.
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Leave room for talking
Leaving room for room here means that when you speak, end with a questioning topic or tone, arouse the audience's desire to chat with you, and don't talk to death.
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Increase attention to comments
Everyone wants their communication to be responsive. So be sure to actively give positive feedback to the audience's comments, including information about the users who enter the live broadcast room.
For example, if someone enters the live room at the beginning, you might say something like this:
1. Welcome XX to the live broadcast room, like the anchor's point of attention!
2, welcome XX to my live broadcast room, I am a new anchor, if there is something bad to do, I hope to be more inclusive!
The core key is to point out the audience's nickname, let her know that you "saw" her, and thank her for her attention, so as to improve the user's first impression of you.
In addition, for the various questions raised by the audience in the comment area, we must pay attention to it, actively answer the message in the comment area, and when the user feels valued, it will have a more sense of participation and more active interaction, thus further improving the atmosphere of the live broadcast room
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Thank you for the efforts of your fans
Whether the user pays for time or money, these are precious. Every user wants their efforts to be responsive.
So be sure to respond positively to fan tips, for example, thank you XX for sending a big balloon.
If the interaction is good and you receive more gifts, then be sure to give back or even focus on high-value gifts in a timely manner.
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Talk about life
If you don't know what to say in the live room, you can talk about life and talk about daily life.
For example, talk about good food, fun, or jokes you've made, or interesting things around you, so that users can easily participate and interact effectively.
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Take the initiative to ask questions or ask questions from the audience
In the live broadcast room, you are the protagonist, and if no one speaks, you take the initiative to ask questions or ask the audience for advice.
For example, what songs do you want to hear? What games to play?
Which game is fun, and can any friends recommend it? What movies are good to watch and has anyone suggested? And so on and so forth.
Simple and room-free questions, users can easily participate in the interaction, effectively enhance the atmosphere of the live broadcast room.
Create highly popular live room techniques
Live room environmental standards
As shown in the following figure, according to the specifications of your live broadcast room, there can be different design methods.
Live room equipment
The live broadcast room equipment must at least meet the requirements of high definition, smoothness and low latency in order to present a good live broadcast picture.
Therefore, we not only need to prepare mobile phones, but also need auxiliary equipment such as brackets and fill lights to cooperate.
Among them, lighting is very important for the live broadcast experience.
Beauty and other categories of close-up shooting, indoor lighting is weak, the need for a beauty lamp, commonly used is a ring beauty lamp.
Some long-distance shooting, the need for a brighter indoor ceiling light, can be matched with LED light strips, or with professional photographic top lights.
In addition, according to the actual lighting effect, you can choose a professional constant light photographic soft light for filling, the main purpose is to make the light in the live broadcast room bright, and the light is uniform and soft.
Live streaming tips
What is the ultimate purpose of live streaming?
Bring goods to monetize!
Therefore, it is important to master the skills of live streaming. Refer to the following live streaming tips:
Highlight the low price advantage
Buying goods in the live broadcast room is impulse, and low-cost unit price products can most stimulate the impulse of users to buy. Therefore, try to choose low-cost products.
For example, the product price of Simba live broadcast room is mostly 50-100 yuan, which is very attractive to the user group of Kuaishou Live Broadcasting - users in third- and fourth-tier cities.
Give away the giveaway
In the live broadcast room of big anchors such as Li Jiaqi, Wei Ya, and Simba, gifts are often emphasized.
For example, buy a facial cleanser to send XX, and then send XX, etc., and repeatedly mention various giveaways as key words to strengthen the user's impression and promote the transaction.
Speak for the fans
Li Jiaqi, Wei Ya, Simba and other big anchors will speak for fans in the live broadcast room, rather than blindly praising the products they sell.
For example, when Li Jiaqi sold a certain brand of lipstick on a live broadcast, he expressed various "dislikes" for the lipstick number, and did not blindly sell himself and boast.
This method is also a common way to narrow the distance between fans and enhance the user's sense of trust.
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