Abstract: In the author's eyes, this new product conference is actually more like a rallying cry, and while blowing, it marks that the Tianji team has gathered momentum, and the journey belonging to the "dragon slaying warrior" has officially begun.
Set micro-network news, thousands of calls to start coming out! After several months, MediaTek finally officially released the new Tianji 8000 series of new products - Tianji 8100 and Tianji 8000 on March 1 this year. Different from the positioning of the top flagship of the Tianji 9000 series, the Positioning Ofte 8000 series of light flagships is a product launched by MediaTek for the high-end market.
MediaTek officially released the Tianji 8000 series, and the Tianji team is coming!
At the press conference, the Tianji 8000 series first showed a wave of "light flagship" strength through various parameters, especially the high-frequency version of the Tianji 8100. It is reported that the Tianji 8100 adopts TSMC 5nm process, 4+4 octa-core CPU architecture, including 4*2.85GHz A78 core, plus Mali-G610 six-core GPU, and supports UFS3.1 flash memory and quad-channel LNDDR5 memory.
The Tianji 8000 series adopts TSMC's 5nm process, which brings ultra-low power consumption with global energy efficiency optimization technology
The sincere products undoubtedly contain MediaTek's excellent research and development strength, and based on this long-term technical precipitation, it also confirms the competitiveness of the Tianji 8000 series.
Precise product strategy
In the author's view, the product planning of the Tianji 8000 series is also an important step for MediaTek to achieve its goal of expanding its business territory in the high-end market. As the iconic product of the 8000 series, the Tianji 8100 highlights the vanguard strength of MediaTek's large-scale entry into the high-end market in terms of performance and experience.
MediaTek Tianji 8000 series product information
As the development of the smart phone industry enters a mature period, in order to increase the market share to a greater extent, the differentiated demand for terminal products in various price segments is becoming more and more intense, and the product upgrade proposed by the market for terminal models not only has hardware optimization, but also needs to take into account the software level. Therefore, in addition to the performance of the chip equipped with the terminal, it is also reflected in the ability to assist and make up for the hardware upgrade gap of the terminal product through a variety of technical paths.
In recent years, the trend of Android brands "creating product selling points by continuously optimizing the image function of mobile phones" is contrary to the need for cameras to improve the imaging effect through hardware stacking and the design needs of mobile phones, and terminal manufacturers have to find another way. One of the most intuitive ways to improve the user experience is to improve the ISP computing power and AI functions of the platform chip.
It is reported that the Tianji 8100 is equipped with an Imagiq 780 image signal processor with a processing speed of up to 5 billion pixels per second. It can support up to 200 million pixel cameras, and while matching the trend of high-end model pixels, it can also support dual cameras to record HDR video at the same time, bringing users a more diversified shooting experience.
The Tianji 8100 is equipped with an Imagiq 780 image signal processor with a processing speed of up to 5 billion pixels per second
In addition to this, the Imagiq 780 ISP also incorporates advanced AI photography technology. Not only can the AI-NR noise reduction technology make shooting in low-light environments at night fast and clear; it can also capture the best moments through the precision AI shutter, even in dynamic environments, it can also record a clearer and higher dynamic contrast picture.
Secondly, in terms of content, major brands have formed a trend of content optimization and upgrading at this stage. In the process of the continuous development of the smart phone industry, the upgrading of product hardware has begun to gradually approach the performance limit, so the future focus of mobile phone brands must be on the improvement of "soft power" such as chip energy efficiency, software, and content.
According to Newzoo's preliminary estimates, the global mobile game market size will reach $93.2 billion in 2021, an increase of about 7.2% over 2020; the continuous expansion of the mobile game market has also made terminals pay more attention to the upgrade of the user's game experience, which has derived the specific requirements of mobile phones for display quality, chip running power consumption and low latency.
Tianji 8100 is equipped with HyperEngine 5.0 game engine, which supports AI-VRS variable rendering, GPU thread optimization, intelligent dynamic frame stabilization, variable refresh rate and other game optimization technologies, with the intention of achieving a better game screen experience and lower power consumption in high-frame game scenes.
The Tianji 8100 is equipped with hyperEngine 5.0 game engine, bringing a smoother gaming experience
Specifically, the HyperEngine 5.0 game engine can also use leading 5G technology, Wi-Fi and Bluetooth connectivity technology to allow users to have an ultra-low latency experience during the game, reducing stuttering.
In addition to the above-mentioned strengthening effect on the comprehensive strength of smart phones, Tianji 8100 also has the ability to assist brand manufacturers to create a business architecture with mobile phones as the center and divergent to various terminals such as TVs, projections, and tablets. The author learned that under the blessing of Wi-Fi 6E 2x2 MIMO technology, the rate of the 5GHz band has been significantly improved; while supporting LE Audio and Bluetooth 5.3 standards, it can also improve the parallel transmission efficiency through Wi-Fi Bluetooth dual-connection anti-interference technology, so that players can take the lead in the game and take the lead.
In summary, the release of the Tianji 8000 series has also released a signal to the industry and the market - the initial form of MediaTek's "Tianji Team" has been officially formed, and the Tianji 8000 series and the Tianji 9000 series will become the two sharp blades for further expanding its high-end and flagship market business territory.
Market strategy with a holistic view
The combination of Tianji 8000 series + 9000 is a move for MediaTek to seize the market share of high-end flagships by continuously expanding the high-end flagship camp, and it is also a necessary move to complete the goal of full penetration of terminal products in various price segments.
From a third-party perspective, MediaTek's market strategy can be roughly divided into three levels.
First of all, from the perspective of the market, many first-line brands have almost invariably launched a more extreme challenge to the high-end flagship market. The reason is that on the one hand, the high-end market of 2500-4000 yuan has become the source power for the expansion of the scale of the smart phone industry, on the other hand, it is the flagship market of more than 4000 yuan, and such products have gradually become the most important profit growth point for upstream and downstream manufacturers.
According to Counterpoint Research data, the average wholesale price of mobile phones rose from $342 (about more than 2100 yuan) in 2020 to $372 (about more than 2300 yuan) in 2021, an increase of nearly 9%. In the Chinese market, the market share of more than 600 US dollars (about 3700 yuan) in 2021 remained at about 20%, while until then it has been maintained within 15%, which is due to the rapid development of China's 5G market, 5G mobile phone shipments in 2021 account for up to 76%, and it is expected that this proportion will exceed 80% in 2022.
Counterpoint Research data shows that the average wholesale price of mobile phones will rise by nearly 9% in 2021.
All in all, global first-line brands have a greater demand for platform chips adapted to high-end and flagship models. From the perspective of chip manufacturers, the simultaneous increase in the shipment of high-priced products and 5G mobile phones means that the market has created more opportunities for high-end and flagship 5G platform chips; and from the perspective of the brand, the performance of 5G platform chips is higher and stronger, which can stimulate users' replacement and purchase demand to a greater extent.
There is no doubt that the launch of the Tianji 8000 series and 9000 points directly to the Snapdragon 8 series and also provides more choices for terminal brands, which is a good thing for the industry or consumers.
From the perspective of competition, MediaTek has once again faced Qualcomm in the high-end flagship market through a set of combination punches played by Tianji 8000 series (light flagship) + Tianji 9000 (top flagship).
2022 mobile phone chip-to-line diagram
At the Tianji 8000 series conference, Redmi, OPPO, realme, and OnePlus mobile phones have been officially announced, which shows the sought-after degree of the Light Flagship of the Tianji 8000 series, and these products will be released in the first half of this year.
MediaTek released the Tianji 8000 series, which was officially adopted by Redmi, OPPO, Realme, and OnePlus
As a "top flagship product", the Tianji 9000 series is like a sharp blade, and the comprehensive score of An Tutu has exceeded 1 million points, directly pointing at the Snapdragon 8Gen1 with the most luxurious specifications. When the two are still competing for a high score in the flagship market, the release of the Tianji 8000 series is like an "airdrop" directly joining the battle, and it also has a good strength, with the positioning of "light flagship" directly hard Hard Qualcomm Snapdragon 888.
Finally, for MediaTek itself, the overall competitiveness of the Tianji series product matrix has been strengthened after further upgrading. According to Counterpoint's latest report, MediaTek ranked first in shipments for six consecutive quarters, and the company's January 2022 revenue report achieved continuous year-on-year growth. At present, the Completion of the "Double Sword Combination" between the Tianji 8000 series and the Tianji 9000 is bound to play the effect of 1+1>2, and it is also expected to push MediaTek's revenue and shipments to a new peak.
Write at the end:
In the context of the impact of the epidemic on the global economy, the pressure of industrial chain promotion and popularization of 5G mobile phones is coming, and it is the responsibility of a chip manufacturer to provide diversified choices for the market. From the Tianji 9000 to the Tianji 8000 series, MediaTek's accurate insight into the high-end flagship market can be said to be very in place, and the product strength industry is also appreciated.
In the author's eyes, this new product conference is actually more like a rallying cry, and while blowing, it marks that the Tianji team has gathered momentum, and the journey belonging to the "dragon slaying warrior" has officially begun.