On March 3rd, Sennheiser held a new high-fidelity headset IE 600 new product launch in Beijing, with the theme of "new sound is extraordinary", once again continuing to write the legend of high-fidelity technology.
Sennheiser brand history wall and IE 600 display interactive area
Since the strong alliance between Sennheiser and Sonova Holding Group, the two companies have adhered to highly similar corporate values and are committed to creating an extraordinary audio world together. At the press conference, Martin Grieder, Vice President of Sonova Consumer Hearing, expressed his expectations for the Chinese market and his vision for the future development through live video broadcast: "Sonova will join hands with Sennheiser's consumer electronics business to enter a new era of combining the future of audio and the beauty of listening, and will give full play to their different advantages, and continue to adhere to excellent sound quality, comfortable wear, long-lasting battery life, The five core product concepts of noise reduction function and hearing enhancement meet the higher needs of consumers. Martin Griede also said that he will continue to invest heavily in and build the Sennheiser brand to strengthen its position in the audio sector.
Martin Grieder, vice president of Sonova Consumer Hearing
Don't forget your original intention, and start the future chapter of audio innovation
In 2022, Sennheiser will use more exquisite technology to upgrade and update a variety of products, and make unremitting efforts for the majority of users to achieve auditory enjoyment.
Stefan Kraemer, Director of Global Portfolio Management for the brand
Stefan Kraemer, director of global portfolio management for the brand, shared Sennheiser's innovative plans for different categories of audio products at the launch, confirming that high-end headphones, high-fidelity headphones, voice-enhanced headphones and soundbars will be the four main product areas in the future. Following the IE series of headphones, Sennheiser will double its investment in the field of high-fidelity headphones and will launch more new products that have attracted the attention of the industry. Stefan Kraemer also mentioned that the convergence of consumer headphones and hearing aids has opened up new growth opportunities. With sonova technology, Sennheiser is well positioned to lead the market.
Martin Grieder, Stefan Kraemer communicates with live media via live video
Subsequently, Mr. Li Yinglong, Director of Retail Business in Sennheiser Greater China, expressed his expectations for the huge potential of the Chinese market in combination with the characteristics of the Chinese market and the company's strategy. He will continue to drive Sennheiser's spirit of shaping the "Future of Audio" and continue to broaden innovation channels and boost sales while providing more Chinese consumers with an extraordinary experience of superior sound quality.
Mr. Li Yinglong, Director of Retail Business in Greater China, Sennheiser, gave a speech on the spot
Stay true to the details and bring the music closer together
The new high-fidelity headset IE 600, launched at this launch, uses Sennheiser's meticulous craftsmanship and innovative technology to bring a sense of presence and intimacy to sound. Through the dual resonance cavity structure, the resonance that affects high frequencies in small headphones is effectively eliminated, ensuring the fine texture reproduction of music. After the audition, the guests said that IE 600 presents a clear musical level, bringing a new audio experience and achieving almost distortion-free music reproduction. The acoustic rear cavity in the IE 600 system is tuned to make the tone neutral, intimate and emotionally fulfilling. This ensures the realism of the sound, especially in terms of vocal performance. This, coupled with the optimized acoustic system's low-frequency response, provides robust low-frequency performance.
IE 600 on display at the event site
IE 600 product detail drawings
At the end of the event, Wee Hong, business development manager of the brand's asia-pacific hi-fi audio, broadcast live to the event site and comprehensively explained the latest product IE 600 released today to the guests. During his speech, he used different music to express the effect of IE 600. In addition, he introduced the IE 600's highly special housing material: IE 600 uses 3D printing technology to make a shell of ZR01 amorphous zirconium material, which greatly improves durability and brings users long-lasting listening pleasure. This content made the media present have a deeper understanding of the brand concept and this latest product.
Guests get a close look at the new IE 600 headphones
Wonderful, multi-dimensional display of brand connotation
On the day of the press conference, a new product display area and a high-fidelity headphone experience area were specially set up, and the Sennheiser brand history wall showed the long history of this German professional headphone brand and the professionalism and intention from beginning to end. Sennheiser's full range of hi-fi headphones IE 900, IE 600, IE 300, HD 820, HD 800s are also on site. The legendary HE 1 was unveiled at the event. This electrostatic headphone system combines innovative technology, carefully selected luxurious materials and the highest quality craftsmanship to immerse guests in a shocking sound experience like being in a concert hall. After experiencing the protagonist of the conference, IE 600, the guests said that this new work exceeds expectations with the highest possible manufacturing standards, and at the same time stimulates the experiencers' wonderful imagination for the future development of audio.
Legendary HE 1 headphones