Beijing, March 3, 2022 – Sennheiser, a leading brand in the audio industry, today held a new high-fidelity headset IE600 launch in Beijing, with the theme of "New Sound Is Extraordinary", once again continuing the legend of high-fidelity technology and opening a new era for naturally balanced sound. The birth of the new IE series has set a new benchmark for the audio field, showing Sennheiser's excellent sound quality and excellent technology, while also bringing unprecedented listening enjoyment to the majority of users.
Sennheiser brand history wall and IE600 display interactive area
Since the strong alliance between Sennheiser and Sonova Holding Group, the two companies have adhered to highly similar corporate values and are committed to creating an extraordinary audio world together. At the press conference, Martin Gridder, vice president of SonovaConsumer Hearing, expressed his expectations for the Chinese market and his vision for the future development through live video broadcast: "Sonova will join hands with Sennheiser's consumer electronics business to enter a new era of combining the future of audio and the beauty of listening, and will give full play to their different advantages, and continue to adhere to excellent sound quality, comfortable wear, long-lasting battery life, The five core product concepts of noise reduction function and hearing enhancement meet the higher needs of consumers. MartinGriede also said that he will continue to invest heavily in and build the Sennheiser brand, cementing his undisputed leadership position in audio.
Martin Greder, vice president of SonovaConsumer Hearing
Don't forget your original intention, and start the future chapter of audio innovation
In 2022, Sennheiser will use more exquisite technology to upgrade and update a variety of products, and make unremitting efforts for the majority of users to achieve auditory enjoyment.
Stefan Kraeme, Director of Global Portfolio Management for the brand
Stefan Kraemer, director of global portfolio management for the brand, shared Sennheiser's innovative plans for different categories of audio products at the press conference, confirming that high-end headphones, high-fidelity headphones, voice-enhanced headphones and soundbars will be the four main product areas in the future. Following the IE series of headphones, Sennheiser will double its investment in the field of high-fidelity headphones and will launch more new products that have attracted the attention of the industry. Stefan Kraemer also mentioned that the convergence of consumer headphones and hearing aids has opened up new growth opportunities. With sonova technology, Sennheiser is well positioned to lead the market.
Martin Greder, Stefan Kraemer communicates with the live media via live video
Subsequently, Mr. Li Yinglong, Director of Retail Business in Sennheiser Greater China, expressed his expectations for the huge potential of the Chinese market in combination with the characteristics of the Chinese market and the company's strategy. He will continue to drive Sennheiser's spirit of shaping the "Future of Audio" and continue to broaden innovation channels and boost sales while providing more Chinese consumers with an extraordinary experience of superior sound quality.
Mr. Li Yinglong, Director of Retail Business in Greater China, Sennheiser, gave a speech on the spot
Stay true to the details and bring the music closer together
The new high-fidelity headset IE600, launched at this conference, uses Sennheiser's meticulous craftsmanship and innovative technology to bring a sense of presence and intimacy to the sound. Through the dual resonance cavity structure, the resonance that affects high frequencies in small headphones is effectively eliminated, ensuring the fine texture reproduction of music. After the audition, the on-site guests said that IE600 presents a clear musical level, bringing a new audio experience and achieving almost distortion-free music reproduction. The acoustic posterior cavity in the IE600 system is tuned to make the tone neutral, intimate, and emotionally fulfilling. This ensures the realism of the sound, especially in terms of vocal performance. Coupled with the optimized acoustic system's low-frequency response, which delivers strong low-frequency performance, the IE600 is destined to become the new benchmark in the eyes of audio enthusiasts.
IE600 was displayed on site
IE600 product detail drawing
At the end of the event, WeeHong, business development manager of the brand's high-fidelity audio in Asia Pacific, broadcast live to the event site and comprehensively explained the latest product IE600 released today to the guests. During his speech, he used different music to express the effect of IE600. In addition, he also introduced the IE600's highly special housing material: IE600 uses 3D printing technology to make a shell of ZR01 amorphous zirconium material, which greatly improves the durability and brings users lasting listening pleasure. This content made the media present have a deeper understanding of the brand concept and this latest product.
The guests experienced the new IE600 headphones up close
Wonderful, multi-dimensional display of brand connotation
On the day of the press conference, a new product display area and a high-fidelity headphone experience area were specially set up, and the Sennheiser brand history wall showed the long history of this German professional headphone brand and the professionalism and intention from beginning to end. Sennheiser's full range of hi-fi headphones IE900, IE600, IE300, HD820, HD800s are also placed on site. The legendary HE1 was also unveiled at the event. This electrostatic headphone system combines innovative technology, carefully selected luxurious materials and the highest quality craftsmanship to immerse guests in a shocking sound experience like being in a concert hall. After experiencing the protagonist of the conference, IE600, the guests said that this new work exceeds expectations with the highest possible manufacturing standards, while stimulating the experiencers' wonderful imagination of the future development of audio.
Legendary HE1 headphones
About the Sennheiser brand
Audio is the source of our lives. We are committed to creating audio solutions that make a difference. Shaping the future of audio and delivering extraordinary sound experiences to our customers – that's the spirit of the Sennheiser brand for 75 years. Professional audio solutions such as professional microphones and monitoring systems, conferencing systems, streaming technology and wireless transmission systems are part of Sennheiser electronic GmbH & Co.KG, while the consumer electronics businesses, including headphones, soundbars and voice-enhancing headphones, are operated under the auspices of Sennheiser and operated by SonovaHolding AG.
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