Nowadays, with the rise of short videos represented by Douyin and Kuaishou, celebrity live broadcasting with goods has become the norm, and it is said that every 3 e-commerce live broadcasts will invite 1 star artist. What about the three major head brands in the home furnishing industry combining strong and powerful + popular stars to help this kind of play? Don't miss this live stream!
From August 6th to 20th, Cadbury Art Paint joined hands with Gold Medal Kitchen Cabinet, Nobel Tile & Cézanne Impression Tile to create a new joint sale to jointly create the "China Craftsmanship Home Decoration Live Broadcast Festival", integrating the super home improvement building materials supply chain, bringing unprecedented home improvement discounts and high-quality, environmentally friendly and healthy one-stop home improvement solutions to consumers.
Among them, from August 18th to 20th every night at 19:00, the "Ingenuity Storm • Big Name Feast" Chinese Craftsmanship Home Decoration Live Broadcast Festival will start on time, at that time, the star products of Cadbury Art Paint, Gold Medal Kitchen Cabinet, Nobel & Cézanne Impression Tile will be displayed in turn, all year round, in addition, the famous host Liu Yiwei and popular model Zhou Weitong Wang Fried Sky Group Airborne Live Broadcast Room, the explosive welfare is coming, everyone must not miss!
Founded in 1992 and headquartered in Hangzhou, China, Nobel Tile has led the country in single-brand sales for 13 consecutive years. Nobel has always adhered to the leading technology, focusing on high-end tiles, aiming to become "the world's best decorative products service provider". It includes a number of brands such as Nobel Porcelain Tile, Nobel Tile, Cézanne Impression Tile, Hanwei Rock Slab, etc., and a full range of products are committed to meeting people's needs for a high-quality living environment.
Founded in 1999 with stock code 603180, Gold Medal Kitchen Cabinet Home Technology Co., Ltd. is a professional service provider of high-end overall kitchen cabinets and customized home furnishing in China. Gold medal kitchen cabinet has a nationally recognized kitchen industrial design center, is a nationally recognized "intelligent manufacturing demonstration enterprise", specializing in the overall kitchen cabinet and custom home research and development, design, production, sales, installation and after-sales overall service, to create a whole house intelligent customization of home products.
KABEL is an international art paint and soft decoration brand, art paint head brand, with two major production bases in the world, of which the Trieste factory in Italy was founded in 1897. In 2014, Kaberly entered the Chinese market, and through the R&D center of the Global Habitat Laboratory, it is committed to spreading the concept of italian perfect habitat lifestyle in China, providing consumers with a "what you see is what you get" overall home space color matching solution.
At this event, Cadberly, which ranks among the top ten brands of domestic art coatings, has a national invention patent for "removing formaldehyde", 21 major product series, and in 2021, it is to open a new engine era of "dual core" - antibacterial and antiviral, effectively remove formaldehyde; this time, together with the gold medal kitchen cabinet, Nobel & Cézanne Impression Tile to create the "China Ingenious Home Decoration Live Festival", highlighting the boldness of the art paint head brand "dare to be the first", and the strong combination of the three major home head brands not only realizes the integration of resources and mutual empowerment, It is also a new opportunity for brands to explore the "new joint sale" business model, bringing new ideas for the industry to break the situation.
In addition, the "China Ingenious Home Decoration Live Broadcast Festival", an unprecedented tens of millions of yuan of huge funds, Kabaili art paint, gold medal kitchen cabinets, Nobel & Cézanne impression tiles nationwide nearly 7,000 terminal outlets + 20,000 shopping guides and salesmen, online use of Chuangying digital marketing fission system, empower physical terminal stores, with intelligent technology system exquisite to find more consumers, traffic precision, standardization, localization.
Popular stars help and share a big-name feast. What is even more exciting is that this "China Craftsmanship Home Decoration Live Broadcast Festival" also invited former CCTV "famous mouth" Liu Yiwei and super popular goddess model Zhou Weitong to stand together.
Famous host Liu Yiwei
Liu Yiwei, a native of Chengdu, Sichuan, a former famous host of CCTV, has the reputation of "famous mouth" of CCTV, once hosted oriental satellite TV "Oriental Night Tan", showed his humorous and witty, profound cultural skills in the conversation, and fully demonstrated his whimsical active thinking and rich body language. He is a multi-tasker, host, director, and has participated in many films.
Super popular goddess Zhou Weitong
Zhou Weitong is a Chinese mainland female model, actress and host. The winner of the 6th China Model Star Competition and the "Most Popular Model Award", his works include the campus idol drama "Spring in Summer", the movie "The Great Wilderness", "Love is You", "Love Repair Station", "Decisive Battle Brake Horse Town" and so on.
From August 18 to 20, three days, former CCTV "famous mouth" Liu Yiwei and super popular goddess model Zhou Weitong will parachute into the live broadcast room, incarnate as a "quality gatekeeper", live broadcast they personally test, test, will buy environmentally friendly and safe home building materials of the stunt, recommend explosive products, to the "818" holiday benefits to increase the size, for the majority of consumers to strictly select green and environmentally friendly home products.
At that time, the unprecedented value-added special offers will detonate the live broadcast room, 10% off the sale, send Hermès package subsidies, direct free orders and other benefits, to provide consumers with preferential, environmentally friendly, high-quality, healthy one-stop home improvement solutions, to achieve a win-win situation between the four brands and the maximum profit of consumers.
According to the analysis of home furnishing industry experts, the play of "new joint sale of big-name feasts" allows cross-field home furnishing companies to bring customers to each other through mutual benefit, strong alliance and promote the conversion of each other's passenger flow; on the other hand, jointly holding such live broadcast activities can also help participating enterprises reduce their cost investment, and then send more and greater discounts to consumers.
Over the years, the four major brands of Cadbury art paint, gold medal kitchen cabinet, Nobel tile and Cézanne impression tile are favored by consumers, and their word of mouth, growing sales performance, and praise from home furnishing brands all confirm the progress and achievements of marketing innovation.
Entering the second half of 2021, in the face of the new normal of home consumption in the post-epidemic era, how should home furnishing companies embrace the unknown of the future? In this regard, Kaberly Art Paint gave its own answer with the "Ingenuity and Big-Name Feast" Chinese Craftsmanship Home Decoration Live Broadcast Festival, walking with the strong, watching the original intention, and bringing consumers a high-quality, cost-effective home decoration carnival feast.
Article source: Nobel