He, maverick, humorous and witty, imaginative thinking + rich and exaggerated body language,
A good family man wearing an apron and smiling. It made a CCTV program "Daily Diet" a household name.
Later, due to the claim for portrait rights and the incident of fanfare of the contestants.
From the host of the "ghost talent" to the fallen altar,
What happened to Liu Yiwei?
1. Liu Yiwei's life turning point
Life is sometimes a key opportunity, as soon as the opportunity comes, the noble person appears, and the water rises and the wind is natural.
Liu Yiwei seized the opportunity and seized this node. Make a difference.
In 1990, Liu Yiwei graduated from university, at the age of 20, abandoned the iron rice bowl of the power supply bureau and became a Beijing drifter. His dream is pop music production, mainly lyrics and MV production. But art dreams have to have financial support.
So he went into a restaurant opened by a fellow countryman as a lobby manager. He has a cheerful personality, funny and humorous, a first-class society cow, and many guests like to chat with him.
Soon, he met the first Bole in his life, Feng Xiaoning. Who is Feng Xiaoning? He graduated from the Fine Arts Department of Beijing Film Academy and is a national first-class director. The films he has made are famous "Red River Valley", "Yellow River Love"...
"Red River Valley" is a famous work of tranquility, and the brave and stubborn girl Princess Danzhu is still the first impression of Tibet for many people.
At that time, the guest chatted with Liu Yiwei: "What do you like to do?" ”
As soon as the social cow Xiao Liu opened the box, the waves were endless, from "Red Sorghum" to "Hippolytic Oath"... As a result, he blew his mouth dry and was trying to take the opportunity to withdraw his saliva.
The guest on the other side spoke unhurriedly: "That's my shooting."
Liu Yiwei was stunned and couldn't help but laugh awkwardly.
Feng Xiaoning felt that this young man was a little interesting, smiled, and left his phone.
Two months later, just when Liu Yiwei was about to forget about this matter, he finally received a call from your excellency.
I started out as An assistant to Feng Dao. In fact, to put it bluntly, it is miscellaneous. The daily routine of the job is to sort out the script, where it needs to go. He also raised rabbits for a week specifically for movies.
The filming and production of the film, the whole process, the process he slowly understood. During this period, Liu Yiwei participated in the filming of films such as "Atmosphere Disappearing" and "Meridian of War". Sometimes there are not enough actors, and he also runs off the dragon set and is addicted to drama.
"Movies are different from other things, I write copywriting hard, making movies is for everyone to play together, fun!" 」 Liu Yiwei said so.
Director Feng is a good director and a good teacher, guiding this young man one or two from time to time.
Famous teachers are present, and the content, cognitive level and networking that can be learned are N times the level of growth. Liu Yiwei has made rapid progress. This also lays a good foundation for the future development of the cause.
Wen Qing in that era played literature, rock and roll, and a young and restless heart, and he was always holding back a lot of energy and wanted to do something.
Liu Yiwei is the same.
2. The process of study and employment
Liu Yiwei is a native of Chengdu, Sichuan, whose original name was Liu Wei. Since childhood, Liu Yiwei has been a mischievous boy, alias the Chaos Demon King.
This little magic star has always been a headache for the teacher in the class: from time to time, it is troublesome and people can't hate it.
He did not make his parents' heads bigger: change grades, play smart. For example, if the exam is too bad, he finds a red pen and directly changes the 17 points to 77 points.
His parents grew up watching him grow up, and this little trick: "Why don't you change it to 97 points"?
Liu Yiwei touched his head.
Once, he was in trouble again, and the teacher asked him to stand in the hallway. The penalty station of others is introspection. His little boy was asleep at the penalty station. It wasn't until after class that the teacher found out, angry and funny, and there was nothing he could do about it.
Although he was disobedient, he was also naughty, but fortunately he could still read the book.
Often he hid in the house with a book and could read it all day.
Reading and reading, all the way into the Department of Chinese of Sichuan University.
His parents wanted him to become a writer, to stand out, and to honor his ancestors.
But Liu Yiwei, who has a lively mind and is sociable, accidentally went astray.
During college, life at three points was too boring. What's the whole point to play? He and his roommates pounded on takeout in the dormitory and opened an emergency canteen.
Later, a commissary was opened to sell some daily necessities. Earn pocket money and make a lot of friends.
Liu Yiwei is born to be a material for doing business, and his brain is active and easy to use.
The small fights during this period of college laid the foundation for him to learn how to tap business opportunities and seize business opportunities.
3, the first pot of gold stems from cognitive differences
The business opportunities are unlimited, and you can't make money outside of your cognition. And Liu Yiwei is undoubtedly a master of tapping business opportunities.
A newspaper wrapped in fritters made Liu Yiwei earn 500,000 yuan.
Fantasy, right? Not really.
So how did he earn the $500,000 from an old newspaper that seemed useless?
On December 11, 2001, China officially became a member of the WTO.
When I saw a newspaper wrapped in fritters printed with the words WTO, customs entry, etc. Liu Yiwei intuitively felt that there was a drama, so he asked his father to find an international economic expert to interpret the report. One second to understand! Surely many enterprises still do not understand what the WTO is and what it means to enterprises.
By the way, he can make A MV to promote it, in-depth and simple, don't you understand?
So, he looked around for people to borrow venues, lights and equipment, and then found two experts in economics, carefully prepared copywriting, recorded videos, and then engraved them into CDs.
Then he wrote letters, cast nets everywhere, and sent them to the mailboxes of major companies.
The content of the letter is to interpret the first-hand information of the WTO, seize the international market, and point out the country with senior economic experts.
After a preliminary understanding of the WTO, many senior executives of companies understand that this is a big opportunity and seize it, that is, the tens of millions and billions of volume market. Buy Buy Buy! In this way, Liu Yiwei miraculously earned the first bucket of gold in his life. That's 500,000!
What's next? Buying a house? Looking for a wife? Having children?
The pattern is small.
Liu Yiwei pulled Jiang Han and Yang Shanpu together to create Dazang Art, liu Yiwei served as the planning director, and quickly signed Dai Jun.
Soon, the company released Dai Jun's "Ah Lian" and directed the MV "Into Tibet".
Three years later, the partners took stock of the company and found that the value of the company was far less than Dai Jun's income in recent years. Liu Yiwei gritted his teeth and gave the company as a salary to Dai Jun. The cooperation failed, and he lost the first bucket of gold.
A year later, Liu Yiwei participated in the planning and establishment of CCTV-6 as a program production consultant. Cooperation with CCTV began to be frequent.
4. The career started, and the curve was transferred to the host industry
In those years, Liu Yiwei's work was related to movies. For example, copywriting planning, writing columns, essays, advertising ideas, shooting MTV, etc.
Initially, he did not find the correct positioning, he has been doing the work of laying the foundation, but he cannot let him play his talents. Therefore, each working time is not long. When he was a producer himself. Filmmaking has been commercialized.
This is an era when everyone can be a director, and the planning system film studio is no longer suitable for the needs of the new era. Directors began to have an appraisal system, and the box office became a hot spot.
In order to pay tribute to literature, he and Lu Le discussed making a documentary and feature film mixed.
An opportunity came suddenly.
In 1995, CCTV's "Daily Diet" was broadcast. At that time, the program team found Liu Yiwei and put him in charge of copywriting planning.
One day in February 1999, Liu Yiwei participated in the copywriting planning of "Daily Diet" as usual. One day, the host suddenly couldn't play. In order to save the emergency, Liu Yiwei was pushed up.
Although Liu Yiwei had experience as a host before, he temporarily appeared on this show, and his heart was still a bit bottomless. Because of the more copywriting, it is easy to play. I didn't expect to be able to cook, the image is at home, and liu Yiwei, who has a humorous and vivid hosting style, came on stage, so that the audience has a refreshing feeling.
Once on it, I can't stop.
In this way, for ten minutes a day, Liu Yiwei became a friend of women. Program ratings are also rising.
The director had a lot of insight and simply let him host "Half the Sky".
Three years later, Liu Yiwei left "Daily Diet", and for a time the audience talked about it, and Liu Yiwei accepted black money and said that it was very loud.
There is also said that Liu Yiwei's Mandarin is not good and was replaced by CCTV.
Liu Yiwei, who has been the host of Oriental Satellite TV's "Oriental Night Tan", shouted after hearing it.
He said: "I have nothing to explain, I am inexplicable... I don't blame anyone, I don't blame other newspapers... But this behavior is really incomprehensible. ”
In fact, Liu Yiwei's contract with CCTV's "Daily Diet" expired, and he just wanted to take a break, which was his decision.
After Liu Yiwei went to Oriental Satellite TV to host "Oriental Night Tan", the program ratings increased, and soon became the ratings champion.
5. Successful career and quick marriage
The career has been completed, Liu Yiwei is also old, and it is time to put the marriage event on the agenda. He began to feature suitable objects.
Quick battle, and Zhang Qixue confessed in only three days, 11 months to get his girlfriend, the two both walked into the cave.
Mentioning this, Liu Yiwei looked proud and proud.
No matter how good a man is, he falls into the hands of a woman, and within a year, he must be obedient and obedient. Liu Yiwei, who is indispensable, Liu Yiwei, who is full of spirit, has really become a good man at home, just like the image in "Daily Diet", home, affordable man...
Liu Yiwei's family style and family training is: "Listening to my wife is not wrong, I am proud to listen to my wife's words."
The meat was so numb that it almost gave rise to goosebumps.
You know, Zhang Qixue is not a prey. Since 2000, she has been the choreographer and director of CCTV's "Variety Show".
At that time, Zhang gave Liu Yiwei the task of writing crosswords. The two discussed crosswords, communicated many times, and had different feelings for each other. As a result, she was fierce and beautiful, and it took only 3 days to go from colleague to lover.
Liu Yiwei is ordinary-looking, not tall, and his job is unstable. How to look, like a toad who only wants to eat swan meat.
Despite the opposition of the crowd, there was still a spark between the two.
On Christmas Day 2000, Liu Yiwei proposed marriage, and a wave of people around him roared. I don't know if it's nervousness or what. He threw himself on his knees, was this a marriage proposal or a kneeling washboard in advance? Did this before marriage, did you use it after marriage? Everyone laughed and bent over.
In the first few days of marriage, sometimes Zhang Qixue was confused, thinking that she was not married, and habitually ran to her mother's house after work.
It wasn't until the husband waited left and right at home, more than 10 o'clock, afraid that something would happen to her, and the serial CALL of death forced the hostess back. Speaking of Liu Yiwei's face, he had a "grudge": Where is Fu Gang?
Zhang Qixue listened to hahaha, and continued next time after ha finished.
On February 22, 2006, Joy fell from heaven and a daughter was born. His wife can't cook, he does all the housework, washes milk powder for diapers, and full-time dad is perfectly on the line. To this end, Liu Yiwei pushed off a lot of work,
Since then, he has had a woman who has everything and enjoys a simple daily life with a baby.
The child is older, liu Yiwei wants to give her a better life, so she works harder.
However, because of the occurrence of two things, his reputation was affected, and instead of doing so, he fell from a "ghost talent" host to the altar. What's going on?
6. Due to the dispute over portrait rights, the claim was 600,000 yuan, which was a sensation.
At a time when his career as a host is going well, there are more and more advertising resources.
In 2002, Liu Yiwei received an advertising endorsement from a food company in Zhanjiang, and later found that the company had printed his avatar on the outer packaging of the product without his consent and had flowed into the market.
The negotiation failed, and he sued the company in one fell swoop, claiming 600,000 yuan.
Here's how it went.
On March 31, 2002, a food company in Zhanjiang invited Liu Yiwei to be a contemporary speaker. The contract between the two parties stipulates that Liu Yiwei is the spokesperson of the brand image. At the same time, the company used his portrait when making canned advertising outer packaging. But on August 15, Liu Yiwei sued him at the Xicheng District People's Court in Beijing, claiming 600,000 yuan for infringing on his portrait rights.
Flip through the contract and look at it, and they know what the problem is.
The contract reads: "Liu Yiwei performs TV commercials and print advertisements. And the advertisement can be displayed or published in various media... Print media include newspapers, magazines, outdoor advertising space packaging and various points of sale..."
The company believes that between "outdoor advertising space packaging...", a ton number is missed, and the correct expression is "... outdoor advertising space, packaging...", which means that his portrait can be used on product packaging.
However, Liu Yiwei did not recognize the result on the grounds that it was beyond the scope of the original agreement. The public says that the public is justified, and the mother says that the mother is reasonable.
When the incident was exposed, the reporter interviewed Liu Yiwei, who only said that there were many delicate relationships, and he could not say clearly, he thought that the food company's "mistake to say" was an excuse, that is, deliberate.
The matter was finally resolved through consultation. Some netizens think that Liu Yiwei is too real.
7. Anger the players, regardless of the image and scold them to step down
In 2014, due to an out-of-control "fight" with the contestants, the program recording was interrupted. Liu Yiwei was once again pushed to the cusp of public opinion.
In hosting a program "Favorite Chinese Characters", a young man who participated in the competition repeatedly lost control. The good-tempered Liu Yiwei also forced him to be emotionally unstable. The bear child's name is Li Yang, and he is a graduate of a foreign Chinese university majoring in diplomacy.
Mr. Li won the third place in the National Diplomatic and Foreign Affairs Etiquette Competition.
At that time, as soon as the title "What time of day was generally held in ancient times", Li did not think about it and said, "Ever! ”。 Immediately after saying that, I changed my mouth to answer.
Liu Yiwei said that if he answered this question incorrectly, he would lose the qualification to participate. Classmate Li said that I did not answer and pushed it to the opponent.
The opponent does not take the move. Li could only guess randomly, saying that it should be between noon and afternoon.
Liu Yiwei thought he had finished answering, so he began to reveal the answer. Classmate Li interrupted the host and immediately changed his mouth to say a new answer.
There are many cases of non-compliance like this. Later, Li accused Liu Yiwei of injustice and did not ask himself the final answer. Then he began to sprinkle, forcing Liu Yiwei to politely ask him to leave.
Xiong was childish, but took the opportunity to recite poems to taunt Liu Yiwei and vent his dissatisfaction.
Finally, in the booing of the audience, he slipped off the stage.
More than once, this Student Li seems to like to participate in various programs, and frequently appears ugly. In "Perfect Holiday", In front of the camera, Li cut his feet and cut the film, openly hugging the female guest, trying to kiss and flirt with her. It's ugly.
As soon as this matter came out, it was on the hot search. Suddenly, there was a lot of discussion on the Internet, there were doubts about the origin of this strange classmate, there was a strange reason why he participated in so many programs, was it the program group who deliberately found guests to increase the point of view and controversy?
The network also launched a vote, 90% of the netizens' opinions are Liu Yiwei is not wrong, the host has been very restrained.
8. Status quo and summary
However, as a public figure, the cultivation and quality of the host is very important. Whether Liu Yiwei is right or wrong, the impact on him is negative. Because the development of the host world has been affected to a certain extent. Liu Yiwei had to develop in many ways.
In 2017, he directed the film "Everything I Say Is True", which was mediocre. And in 2021, the reputation of "Burning Wild Boy's Sky" declined, and the box office hit the street.
The reason why Liu Yiwei is not hot is because of the lack of craftsman spirit and likes to take shortcuts.
His biggest problem is impetuousness and quick success. You can't settle down to take root in an industry. One hammer in the east, one hammer in the west.
Nowadays, there are many new people in the hosting industry, the times are developing rapidly, and the industry has become the norm, leaving liu Yiwei with little time to turn red.