Food, as well as the production and sharing of food, has become a gift to light up our lives under the shadow of the epidemic, home life has further improved the status of the kitchen in family life, in the relatively intimate contact day and night, people's needs for kitchen appliances products continue to regenerate and upgrade, how to achieve higher quality cooking at a lower time cost? How to make both material function and spiritual enjoyment based on scene experience both?
In the face of increasingly picky kitchen users, the champion brand on the safety integrated stove subdivision track - Itagawa chose to actively respond to the market voice. On April 7, the 2022 dealer annual meeting and new product release live broadcast ceremony of Banchuan was successfully held online. Banchuan joined hands with food master Liu Yiwei to complete the ultimate cooking challenge of "10 minutes and 10 dishes in 10 minutes" with the new K7, which not only detonated hundreds of millions of exposures, but also made the brand charm of "Sichuan Endless" penetrate into the hearts of countless consumers.
Resonate with the same frequency as the gourmet celebrities, deeply activating the circle energy
In the era of mobile Internet, the crowd is constantly subdivided and layered, and I don't know when it will start, the circle of friends, the entertainment circle, the rice circle... With "circle" as the ending word to summarize a certain group of people, the circle has become an important position in marketing, and the circle has gradually become the consensus of the brand side.
So how can brands go deep into it to get their recognition and love, and even break through the circle with their help? Working with stars in the circle is undoubtedly a shortcut to quickly get closer to them. Itagawa, who is well versed in this way, chose to bravely advance in the trend of the times, aiming at the food lovers, which is vertically related to kitchen appliances, and signed the famous director, host, and food celebrity Liu Yiwei as a supporting guest for the new K7.
One is the "elder" level figure of domestic food programs, Liu Yiwei is busy in the kitchen around the apron, with the popularity of "Daily Diet" has become the screen memory of a generation of audiences. Behind this is not only his own business excellence, but also his infinite love for food. As a national TOP star in the food circle, Liu Yiwei's appeal to food lovers is self-evident.
One is a senior brand that has been deeply cultivating the industry for more than ten years, with the brand of "everything only for safety" to lead the safety integrated stove subdivision track, not only invited to participate in the Milan World Expo, becoming the designated integrated stove brand of the KIP International Pavilion of the Milan World Expo, but also won many honors in The country, including "China's Top Ten Integrated Stove Brands", and now more officially launched the IPO listing plan, which is undoubtedly an uplink brand with both heritage and vitality.
It can be said that the combination of Banchuan and Liu Yiwei truly deduces the connotation and extension of the pearl-linked combination. Not only is it the tonal fit between the kitchen appliance brand and the gourmets, but also the two sides who love food and promote a healthy and upward lifestyle have achieved docking integration and same frequency resonance at the level of values. Professional people do professional things, recognition from food celebrities, in addition to empowering Itagawa's new products, they will deeply activate the circle energy, which is conducive to creating a resonant memory with potential consumer groups, promoting its transformation into brand fans, and accumulating long-term assets for the brand.
#10 minutes 10 dishes#, brand exclusive IP started again
The listing of new products needs the help of big coffee in the circle, and it is even more necessary to perfectly present the ultimate product power with professional and full delicate interpretation.
In 2021, the #10 minutes 10 dishes #Champion Family Banquet Challenge created by Banchuan detonated the traffic of the whole network and became a phenomenon-level hit. This time, with the help of the brand IP advantage that has become a trend, Itagawa once again opened the "10 minutes and 10 dishes" challenge game. With the intuitive and tense schedule to catch the audience's attention, with the unique experience of racing against time, the cold product selling points are transformed into impactful product use scene pictures, and the new K7 is fully released.
The "10-minute 10-course" competition is derived from the efficient cooking design of the integrated stove brand Itagawa K7 double-chamber independent steaming and roasting synchronization, which is also one of the innovative technologies of Itagawa echoing the fast-paced environment. In the face of the fast-paced "pressure" status quo, in addition to multi-threaded operation to achieve the ultimate steaming speed, this time Itagawa will inject the user's care into the scene experience, the new K7 is equipped with a 0.2m flexible area light source system, through the white, ice blue, red orange, emerald green four colors switch, at any time to light up the user's inner emotions, so that every tide of the mind is carefully cared for. Responding to the public's sensual needs for emotional values with the soft reach of the spiritual world, Itagawa cuts into the subdivision track focusing on emotional experience from a new perspective.
This new product named "Mood", from the built-in exclusive smart tobacco system to the non-bending lighting design to the fingerprint-free countertop and thermal insulation easy-to-clean liner, Itagawa optimizes the use experience at every cooking node, creating the ultimate in specialization and refinement.
From product functions to meet the rational needs of users, to the creation of "deep empathy" product experience to obtain consumer spiritual recognition, Itagawa soft and hard repair, so that products become a long-term path for brand development. With the #10 minutes and 10 dishes #IP once again, the scene-based and experiential interaction has allowed K7's product value to be deeply implanted in the hearts of consumers.
epilogue:
With the smooth convening of the "Sichuan Endless" online live broadcast ceremony, new partners and new products have been unveiled, and the Itagawa integrated stove is moving towards a new era of brand development. And the brand's sustainable iterative output ability may become a first-level thrust of its performance in the next quarter, and we only need to wait for the market to give the ultimate answer.