In recent years, with the strong rise of Japanese brands led by Toyota and Honda, the sales leaders of various joint venture market segments can see their figures, and even the "north and south" volkswagens are difficult to match. However, for consumers, this does not seem to be good news, because it means that the terminal price of the main model of the strong brand will be unusually strong. This is deeply appreciated by users who believe they are interested in purchasing a joint venture B-class car. However, Dongfeng Nissan Tianlai, which is also a Japanese brand, seems to have given many people a more cost-effective choice in addition to Accord and Camry. So can Tianlai be recognized because the offer is large? Next, we will talk about this topic in combination with car purchase discounts and car purchases.
A single store sold 93 units a month, and Tianlai sold 37 units, accounting for nearly 40%
According to statistics, Nissan Tianlai sold more than 17,000 units in January this year and more than 160,000 units in 2021; Honda Accord also sold more than 17,000 units in January this year, and more than 200,000 units in 2021. Overall, Tianlai did not perform as well as Accord last year, but after 2022, the momentum is quite strong, and sales are on par with Accord.
By investigating the sales data of Dongfeng Nissan's 4S stores in Beijing, we learned that one store sold a total of 93 cars last month, of which Tianlai sold 37 units, accounting for about 40% of the total sales of the store, accounting for a very high proportion.
In the Tianlai model series, the best selling is the "2021 2.0L XL Comfort Edition", the main reason is: as a 2.0L medium-equipped model, than the low-end car, there are more reversing images, sunroofs, keyless entry/start, leather seats, front seats, front power seats, navigation, Internet of Vehicles, LED headlights and a series of rich and practical configurations, the price is only less than 10,000 yuan, very cost-effective; compared with the top model of 2.0L, "2021 2.0L XL Comfort Edition" is less active safety, Driver assistance systems, full-speed adaptive cruise and other technological configurations, although the configuration has increments, but for daily urban driving is not much help, most users feel that it is not necessary to spend more than 10,000 more. In addition, after more than 200,000, The Tianlai 2.0T model is not as attractive as other Japanese hybrid models, so the "2021 2.0L XL Comfort Edition" is the most bought.
The price of Tianlai is picking up, and it is quite cost-effective to offer 30,000 + interest-free?
Nissan Tianlai preferential range has always been good, after entering March, Tianlai's terminal discount further picked up, the highest discount reached 30,000 yuan, in addition to the installment of interest-free, cost-effective again highlighted, details are as follows:
First, buy a car in full
The whole system is preferential of 30,000 yuan, taking the "2021 2.0L XL Comfort Edition" as an example, the hard cost includes insurance costs (about 5500 yuan), licensing fees (about 1500 yuan), purchase tax (about 13487 yuan), and the final landing price is about 178287 yuan.
Second, installment / replacement car purchase
The installment car purchase discount is the same as the full amount, which is also 30,000 yuan. In addition, the manufacturer provides a loan of 80,000 18 interest-free activities, with a monthly payment of less than 4500 yuan, but it needs to charge a financial fee of 3500 yuan. At the same time, Tianlai also has a replacement subsidy of 8,000 yuan, if you can enjoy it at the same time, the price can be cheaper, for details, see the following table:
In terms of vehicle sources, nissan tianlai current cars are sufficient, especially 2.0L models, black and white can be selected, 2.0T part of the model of the existing car is not much, but overall, the user to buy a car will not have much impact.
Insufficient budget to buy a natural sound, not a compromise, is the cost performance really high?
According to our understanding, the users who choose Nissan Tianlai are mainly divided into two categories of people, one is to buy and run online car-hailing, and to use Tianlai as a "production tool", and their requirements for vehicles are cheap, car-saving, comfortable, and stable quality. Second, mainly as a home-class wage earner, they tend to pursue more cost-effective models under a limited budget, with high requirements for comfort, space, and configuration, and the power is enough.
The main advantage of Nissan Tianlai is the comfort of the space, which is recognized by the industry, which is not as good as the Accord, and the other point is the high cost performance, on the one hand, it is reflected in the large discount range of the terminal, and the hot-selling models can be landed within 180,000, which is much cheaper than the Accord. In addition, the configuration is rich, although the price of the Accord low-end model is not expensive, but there is a big gap between the configuration of the same price model and the natural sound. In short, for family cars, the natural sound of 180,000 landing has a higher cost performance, even if the 2.0L power is insufficient, now the 30,000 yuan discount + 18 periods of interest-free is enough to make up.
Finally, let's summarize the car information of Tianlai and Accord
The first insurance time of Nissan Tianlai is 5000 km or 3 months, and the maintenance interval after that is 5000km, and the small maintenance price is 327 yuan.
The total maintenance cost of 60,000km in three years is about 5,012 yuan, an average of about 1,670 yuan per year. Compared with the same level, in addition to the frequent maintenance cycle, the price is still relatively low.
The maintenance cycle of the Honda Accord 1.5T model is 5000 kilometers or 3 months, the small maintenance price is 298 yuan, and the total maintenance cost of 60000km in three years is about 5405 yuan, an average of about 1802 yuan per year. Compared with tianlai, the total cost of accord maintenance is slightly more expensive, but it is not expensive to share it equally every year and every month, and it does not have much impact on the use of the car.
In addition to the problem of using the car, the residual value rate of the vehicle is also of great concern to everyone
This 2016 Nissan Tianlai, almost 4 years of time, traveled 47,000 kilometers, and now sells 125,800, although the age and number of kilometers are not long, but as the previous generation of models, can have this retention rate, quite high.
This Honda Accord, which was licensed in December 2017, opened 97,000 kilometers, and now sells for 129,800 yuan, also as a previous generation model, this car can still have this retention rate in the case of higher kilometers, even better than the performance of Tianlai, of course, the firm price of the new car is also an important reason.
summary:
180,000 want to land a Japanese B-class car, it seems that Tianlai, Accord can do it, but after careful comparison, it was found that Tianlai is the most cost-effective choice, mainly because of the large discount range of Tianlai, 180,000 can land 2.0L The most cost-effective model, and the Accord can only land the lowest match, the configuration is missing, although the power is not as good as the Accord, but the home is enough. In addition, the 18-issue interest-free activity also lowered the user's car purchase threshold, which is undoubtedly attractive to drivers who use to run online car-hailing. So on the whole, after the discount warms up, it is a good time to buy Tianlai now.