At present, the mainland MPV market products are relatively single, mostly based on traditional fuel, business travel, and many of the products on the market have pain points such as insufficient ride comfort, rigid space layout, and poor intelligent experience. Business travel upgrades are imminent, family travel demand is growing, and the market urgently needs a new MPV that can flexibly meet the travel needs of different levels and different scenarios.
Smart, comfortable, spacious, like a living room in the car driving space, is the Lantu Dreamer's new understanding of electric luxury MPV. Correspondingly, Lantu Dreamer presents different solutions to the electric luxury MPV category in the dimensions of space structure, intelligent travel, and user appeals.
The dual-carbon strategy is of far-reaching significance, and the energy transition is imperative. As the world's first large-scale luxury electric MPV, Lantu Dreamer redefines the new standard of electric luxury MPV with flexible space, intelligent and convenient operation and a new experience of driving and riding, and will be officially launched in April this year.
In recent years, the domestic MPV market has been heating up. At the Guangzhou Auto Show on November 19, 2021, the world's first large-scale luxury electric MPV Lantu Dreamer received countless praises for its debut and was praised by the industry as "electric alpha". Recently, Lantu Automobile announced that this product, which carries the double eagerness of the market and users, Lantu Dreamer, will be officially launched in April this year.
Out of the in-depth understanding of the "intelligent comfort living room", Lantu Dreamer not only has a large and abundant space for riding and storage, but also has a flexible and adjustable space combination and an ultra-wide integrated corridor to meet the rich demands of multi-person travel and multiple scenes.
Traditional MPV sticks to the business style The market is eager for high-end multi-purpose models
At present, the product category of the MPV market is relatively single, and most of the brand MPV models, especially the high-end MPV, are still dominated by business style, and most of them use traditional fuel power, which is inconsistent with the policy promotion of the national dual carbon strategy. In terms of space, traditional MPV is also often deliberately exaggerated in order to exaggerate the size and function of the second row of seats, protruding commerciality and ignoring the space comfort of the third row; or deliberately increasing the number of seats, highlighting practicality, ignoring the ride comfort and trunk space. Rigid space, poor performance, and lack of intelligence have led many consumers to still have the impression of MPV as a "van" or "unit car".
In addition to the urgent need to upgrade business travel, along with the improvement of the national economic level and the promotion of national fertility policies, changes in family structure and the emergence of new populations have made the demand for MPVs in the household market increasingly strong. With families traveling freely on weekends, multi-fetal families picking up and dropping off children to interest classes, etc., the market is eager for a new MPV that can flexibly meet the travel needs of different levels and different scenarios.
Landu Auto re-deconstructs the MPV market demand, and deeply links the needs of users with products, with Lantu Dreamer, the high-end MPV of IKEA, bringing subversive changes to the Chinese MPV market, and also bringing consumers more intimate, intimate and caring products.
For MPV users, whether traveling for business or with the whole family, a spacious and comfortable space is essential. The body size of the Lantu Dreamer has obvious space advantages in the same class, and the storage space and luggage compartment volume are also at the forefront of the same class. In addition, Lantu Dreamer has a variety of flexible and adjustable space combinations, as well as ultra-wide integrated through the corridor, to meet the rich demands of multi-person travel and multiple scenes.
With its peer-ahead size and flexible space, Dreamer redefines high-end MPV
Lantu Dreamer has a wide layout space beyond the same level, 5315mm long, 1980mm wide, 1810mm high, and 3200mm wheelbase, which is larger than the size of the same level of products, ensuring the comfort and practicality of the internal space.
Dreamers enjoy plenty of driving space
As a large-scale luxury MPV, Lantu Dreamer takes the royal wind wide body as the design concept, adopts the luxury yacht design language, and the interior adopts the full warehouse integrated suspension surround design, creating a solemn but elegant, indifferent and warm driving space in the car.
Excellent travel space that balances two and three rows
The 7-seat Lantu Dreamer adopts a "2+2+3" seat layout, thanks to the front 12-way, two-row 8-way seat adjustment function, as well as the ultra-wide integrated central passage, the interior space of the vehicle is flexible and changeable. Taking daily travel as an example, it can not only meet the short and mid-way scene switching, covering different routes such as commuting to work, business trips and other different routes to travel through the city; it can also warmly reach a number of family members, and play a wonderful role in car scenes such as picking up children and supermarket procurement.
The 12-way front and two-row 8-way seats are adjusted to meet a variety of needs
Lantu Dreamer's ample slide track itinerary allows the vehicle to have a variety of combination scenes. Taking urban families as an example, when the second row of seats is moved back, passengers can get a more spacious seating space, while it is convenient to take care of their families sitting in the third row; in addition, when they need to rest during a long trip, they can also put the second row of seats down, so that the family can sleep peacefully during the journey without curling up. At the same time, the third row of seats can be reclined to obtain more ample storage space, and for the Lantu Dreamer with a full load of 7 people, it still leaves ample trunk space for passengers, and under the premise of loading four 24-inch suitcases at the same time, the comfort of the head, shoulders and legs of the third row of passengers is completely unaffected.
The 7-seat Lantu Dreamer adopts a "2+2+3" seat layout
At the same time, Lantu Dreamer provides 41 storage spaces for the whole car, two rows of seats equipped with comfortable massage and electric leg rests, and environmental protection materials certified by EU baby-grade ecological textiles, etc., and strives to create a driving space for passengers in the car with quality safety, aesthetic leapfrogging, and comfort beyond imagination, which is a subversive existence unique to existing MPV products.
Loading four 24-inch suitcases also does not affect the third row of seating space
Compared with the lack of consideration of space openness, comfort and ease of use of traditional MPV models, Lantu Dreamer solves the unmet travel demands with its deep market understanding and pain point knowledge that is deeply rooted in the bone marrow, and provides a more comfortable and luxurious riding space. This is due to the positioning and practice of Lantu Automobile's "user-oriented technology enterprise", always taking user needs as product orientation and user needs as product foothold.
The emergence of Lantu Dreamer is caused by the rapid development of the automobile market, and it is also the initiative of the prophet of Lantu Automobile, and it is also the inevitable demand of users for the mobile space of intelligent and comfortable living room. The wind and clouds rolled, and the exploration belonging to the Lantu dreamer slowly began.
On November 19, 2021, Lantu's second model "Lantu Dreamer" was officially unveiled at the Guangzhou Auto Show. At the end of 2021, Lantu Dreamer won a special honorary award at the China Automotive Safety Conference and China Body Conference, the highest level and most authoritative in China. At the end of December 2021, Lantu Dreamers opened the cold zone test, challenging the extreme cold performance at a low temperature of about minus 30 degrees on average, which will last until March 30. At the same time, Lantu 2022 Global Creator Companion Activity has also set sail after the upgrade, and has collected 96 feedback from users and media so far, of which 23 are included in the optimization consideration. A few days ago, Lantu Automobile announced that Lantu Dreamer will be officially listed in April this year.