Previously, we reported the news that the US electric vehicle company Rivian announced a price increase, but this practice was opposed by many people in the United States, especially in the eyes of some booking users, Rivian's move is a naked deception. Under the pressure of public opinion, the company has made partial changes to the previous price increase plan, allowing users who have already booked before to continue to buy at the original price.
RivianR1S
Recently, a Rivian booking user posted a new email from the company's CEO RJ Scaringe on the Internet. In the email, Rivian said that for users who had already booked Rivian before the March 1 price increase announcement, their orders would be made according to the previously agreed configuration and price. If you cancel your booking on or after March 1 and wish to reinstate your booking, Rivian will restore the original configuration, pricing and delivery time. Rivian also said its team will send another email in the coming days to announce more details.
Scaringe also said in the email that he still supported the decision to raise the price, but apologized that Rivian had "broken the trust established with existing booking customers" because of the timing of the price increase. He said in the email: "Due to the rapid increase in costs, if the company continues to sell at the previous price, it will be difficult to sustain, so the price increase is a choice that has to be made." However, it was indeed a wrong decision to apply the price change to all undelivered vehicles, because in the minds of most booking users, once the booking was selected, the relevant price was already determined, so the previous price increase decision was opposed by many booking users, but we quickly discovered this problem and immediately made corresponding corrections to live up to the trust of the booking users. ”
Rivian CEO RJ Scaringe's new email full text (Source)
However, it should be noted that the maintenance of the original price mentioned in the email is aimed at previous booking users, which does not mean that Rivian has given up the price increase. After checking the official website of Rivian, it was found that the starting prices of its two models, R1T and R1S, were still $79,500 and $84,500.