Source: China News Network
Xiang embroidery "spokesperson" into a new Xiang: let traditional art "hold hands" modern life "out of the circle"
Changsha, China News Network, March 3 Title: Xiang embroidery "spokesperson" into a new Xiang: let traditional art "hold hands" modern life "out of the circle"
Reporter Tang Xiaoqing
"The shell of this notebook is embroidered with Xiang embroidery with a magpie standing on a branch, which means that it is happy to go up the branches, and uses new nano technology for dust, waterproof and dirt resistance, and also installs a fingerprint lock." At the Hunan Xiang Embroidery Museum, Cheng Xinxiang, a deputy to the National People's Congress and director of the Xiang Embroidery Production Department of the Hunan Provincial Xiang Embroidery Research Institute, introduced to reporters the Xiang embroidery cultural and creative series of "Happy Branches" that won the German Red Dot Design Award.
Cheng Xinxiang introduced Xiang embroidery cultural and creative notebooks and mobile chargers. Photo by Tang Xiaoqing
Cheng Xinxiang is the representative inheritor of the provincial representative project of Xiang embroidery, a representative project of national intangible cultural heritage, and the fourth generation of the core skill of Xiang embroidery, "mane needle". Engaged in the Xiang embroidery industry for more than 30 years, the first Xiang embroidery thangka double-sided embroidery "Snowy Mercy" embroidered by the "National Labor Model" has promoted Sino-Tibetan cultural exchanges, and many works have entered Zhongnanhai and the Great Hall of the People in Beijing, and have also cultivated a large number of young Xiang embroidery talents in the new era.
Since his election as a deputy to the National People's Congress, Cheng Xinxiang has drummed and shouted for the innovative development of intangible cultural heritage such as Xiang embroidery. Every year to beijing to participate in the conference, this Xiang embroidery "spokesperson" will wear the latest Xiang embroidery clothing, wear Xiang embroidery cultural and creative jewelry, carry and use Xiang embroidery cultural and creative notebooks, mobile power, in order to introduce Xiang embroidery innovation. "Traditional Xiang embroidery has entered modern life, and its cultural and creative products can be seen everywhere." Cheng Xinxiang laughed.
Xiang embroidery is one of the four famous embroideries in China, with a history of more than 2,000 years and enjoys a high reputation in the world. Double-sided fully heterogeneous embroidery, which represents the highest skill of Xiang embroidery, is known as "magic art". However, how traditional arts "hold hands" and "go out of the circle" of modern life is a major bottleneck in the rebirth of intangible cultural heritage.
Cheng Xinxiang is embroidering. Photo by Tang Xiaoqing
Cheng Xinxiang, who was good at research, visiting, and good at observation, found that the aesthetics of the Chinese people in the new era have changed. "'Post-90s' and 'post-00s' young people are becoming more and more confident in excellent traditional culture, patriotic goods, using domestic goods, pushing domestic products, and paying attention to the national tide." She believes that Xiang embroidery "out of the circle", need to innovate through the "traditional culture modernization" method, combined with science and technology, art to carry out diversified cross-border into modern life.
Bedding, wedding dresses, bookmarks, Bluetooth audio, car fragrance, backpacks, clothing, necklaces, stud earrings...... Cheng Xinxiang led the team to develop many Derivative Products of Xiang embroidery culture that are closely related to life, and became the "new favorite" of young people.
"Together with the Hunan Provincial Museum, we have developed Mawangdui embroidery pattern cultural and creative products in a targeted manner according to the letter period embroidery patterns unearthed by Mawangdui and combined with modern aesthetic concepts, which have become a sales hit." Cheng Xinxiang told reporters that Xiang embroidery has torn off the labels of "tall and high" and "valuable", and has "lived" into the homes of ordinary people through cultural and creative products that are both beautiful and practical, close to the people and affordable, and has realized the non-heritage of people, things, and life. ”
Xiang embroidery cultural and creative products. Photo by Tang Xiaoqing
"Intangible Cultural Heritage" and school-enterprise cooperation is an effective way for China to inherit and protect traditional culture. In recent years, Cheng Xinxiang and his students have entered the Hunan campus to cultivate comprehensive talents who understand embroidery and know foreign languages.
"My proposal to 'enter the campus of intangible cultural heritage' has been responded to by the Ministry of Education, which has promoted the construction of intangible cultural heritage research bases in schools around the world. The development of China's non-genetic heritage is ushering in new opportunities, and many young people are willing to join. In recent years, Cheng Xinxiang has submitted 18 suggestions for non-genetic inheritance and innovation.
At present, she is thinking about how to use the power of modern science and technology to vigorously develop digital intangible cultural heritage and intelligent intangible cultural heritage, and help the new generation of excellent traditional culture. "At this year's two sessions of the National People's Congress, I will call for the promotion of cultural and cultural development, cultural tourism, intangible cultural and creative products, and promote the professionalization of the intangible cultural heritage industry." Cheng Xinxiang said that "intangible cultural heritage" should also create more high-end top works that reflect the progress and positive energy of the times.
"Many embroiderers in Hunan have created a number of Xiang embroidery works that pay tribute to the heroes of the war and reflect the prosperity of the country around the fight against the epidemic and the 100th anniversary of the founding of the Communist Party of China." Cheng Xinxiang said that as Chinese officials increase their protection and support for intangible cultural heritage, non-genetic inheritors and entrepreneurs have become more and more confident. (End)