Ink research, paper laying, waving... Suddenly, a free and unrestrained cursive script appeared in front of people's eyes, and the gestures were wild and uninhibited, exquisite and exquisite.
In the video posted by Zhang Yibing's Douyin account @ Zhang Yibing, the winner (winner) of the Lanting Award, the highest prize in Chinese calligraphy, such scenes are not uncommon. Born in Jiangsu, Zhang Yibing grew up in the shuxiang mendi family, chengting xun, Xiaoqu Fu, Tongxun, reading the Four Books and Five Classics, in the mixture of books and ink incense, he grew into a generation of calligraphy masters, and won many awards.
In October 2019, Zhang Yibing released his first video on Douyin, which gained 81,000 fans and more than 200,000 likes in more than two years, and Douyin e-commerce also opened up a new entrepreneurial path for him.
From writing on the ground to winning the highest prize in Chinese calligraphy art
Zhang Yibing has won many honors: the 3rd Lanting Award of Chinese Calligraphy, the 4th and 5th Lanting Awards of Chinese Calligraphy, the 1st Wang Xizhi National Calligraphy Excellence Award, the 1st Zhao Mengfu Award National Calligraphy Excellence Award... In addition, he has participated in more than 30 national exhibition competitions.
Accompanied by full of honors is the hard work and hard work from childhood to adulthood. In 1968, Zhang Yibing was born. In Jiangsu, the land of Zhong Lingyuxiu, Zhang Yibing grew up smelling the ink fragrance of his father's generation.
"My father was a calligrapher." Zhang Yibing's father's writing is very good, under the influence of his father, Zhang Yibing's interest in calligraphy when he was young became more and more intense, and this also became a key, opening the door to his calligraphy world.
Learning calligraphy was not easy, and on this path he often had to overcome all kinds of difficulties.
When he first learned calligraphy, due to family conditions, he often faced the dilemma of no ink and paper, but this did not bother him. Without ink, Zhang Yibing could only take advantage of his leisure time to collect the black powder in the waste electronics to make ink; without paper, he would treat the floor and walls as paper.
In order to improve his calligraphy skills, he even read thousands of books while practicing, chengting tingxun, Xiaoqu Fu, and tongxun, and turning through the four books and five classics.
"Difficulties are often there, but not when you give up." For Zhang Yibing, the happiness brought to him by calligraphy is much higher than the difficulty, in the world of calligraphy, Zhang Yibing is immersed in the joy of writing, indulging in Chinese characters and intoxicating literature, such as fish in the water.
In this wanton and enjoyment, he completed his studies, and his calligraphy level was affirmed again and again.
From calligraphy masters to vibrato anchors
After graduating from Zhejiang University with a master's degree in calligraphy and seal engraving, Zhang Yibing has worked many jobs, such as a middle school teacher. He is now a professor at the Hebei Academy of Fine Arts, and he also holds several titles: member of the Chinese Calligraphers Association, and special calligrapher of the Jiangsu Provincial Academy of Chinese Painting.
Under the many halos, he has not forgotten his original intention, and he wants to pass on the charm of calligraphy to more people and carry forward the knowledge of Chinese calligraphy in the true traditional sense.
"Douyin starts faster and more people watch, which is a big advantage." In October 2019, he posted his first video on Douyin and officially started his online calligraphy dissemination journey. In more than two years, he has gained 81,000 followers and received more than 200,000 likes.
"Writing and calligraphy are two concepts, and now many live broadcast rooms are selling words, and it is called calligraphy with a high level of realm, if it is separated from Chinese characters and ancient literature, it cannot be called calligraphy." In October 2020, Zhang Yibing conducted the first live broadcast to explain the art of calligraphy to those who came to watch. Huang Tingjian, Wang Xizhi, Zhao Mengfu... Between the beginning and end of the stroke, Zhang Yibing carefully counted the ancient Chinese calligraphy masters, and explained their calligraphy beauty and chapter law and writing thoroughly.
Zhang Yibing's explanation has aroused many people's interest in calligraphy, and many people said that if there is such a famous work to be treasured at home, it is also pleasing to the eye to watch every day.
Now, in Zhang Yibing's Douyin window, you can see more than ten pieces of calligraphy works, the price ranges from less than 100 yuan to tens of thousands of yuan, most of which are from Zhang Yibing's hand, xingshu, cursive, cursive, one by one, the works are spread out, the meaning is long.
For this price, Zhang Yibing said that he has deliberately depressed, which is only one-fourth to one-fifth of the price of his usual works. He frankly said that he hopes to meet more calligraphy lovers by lowering the purchase threshold, and at the same time continuously improve the aesthetics of the Chinese people.
From April 23 to May 4, Douyin E-commerce launched the "Douyin Trend Oriental Season", inviting a number of craftsmen to participate in the activities, aiming to help the development of domestic products and promote traditional culture. Zhang Yibing was invited to start a live broadcast and exchange calligraphy skills with netizens online, and sales exceeded 10,000 during the event.
"If everyone strives to do something positive and carry forward traditional Chinese culture, I believe this society will be better." For Zhang Yibing, Douyin e-commerce can not only immerse traditional calligraphy culture into people's hearts, but also open up another possibility for him to start a business.
Recently, the Douyin e-commerce "looking for companions" has also paid attention to Zhang Yibing's story. "Looking for Peers" is the growth base camp of the creators of Douyin E-commerce, which is committed to discovering high-quality talents and merchants, and helping them achieve longer-term development on the platform through special support plans. Among them, the "See Craft Project" will continue to focus on non-hereditary heirs and craftsmen, helping them to get more attention and development opportunities.