A few years ago, "Mao Zedong's Reading Notes" was published, which became the best reading book for the majority of readers to improve their literacy and apply what they had learned. In order to allow readers to better learn the reading style of the great Mao Zedong and the method of applying book knowledge to practice, the Guangxi People's Publishing House launched the popular edition of "Mao Zedong's Reading Notes", "Books have a road" and "Reading has a law". Baidao Network interviewed Wei Hongxue, the planner of "Books There Is a Road" and "Reading Has a Law", the general secretary of the party branch and vice president of the Guangxi People's Publishing House, and asked him to introduce the publication story and publication significance of this book.
The planner of "Books There Is a Road" and "Reading Has the Law", Wei Hongxue, general secretary of the party branch and vice president of guangxi people's publishing house
A generation of great man Mao Zedong, throughout his life, books and swords, both learning and good, set up a model for the world to love reading, good books and good reading. The Guangxi People's Publishing House's latest edition of "Books On the Mountain and The Road to Reading" and "Reading with the Law" are popular reading books of "Mao Zedong's Reading Notes" and a vivid teaching material for promoting reading by the whole people, so that the vast number of readers can appreciate and learn from the great man of a generation of Mao Zedong how to govern the country and the style of reading books, integrating knowledge with action, and integrating theory with practice.
As a popular edition of "Mao Zedong's Reading Notes", "Books on the Mountain has a Road" firmly grasps the core essence of "Mao Zedong's Way of Reading" that readers are interested in, and highlights the importance of reading books to Mao Zedong in judging the situation, formulating policies, communicating with people, and expressing his heart.
The youth edition of "Reading with Laws" focuses on how Mao Zedong read Chinese classics, drew wisdom from them and gradually grew into a great man, fully demonstrating the charm of the long-standing Chinese culture, which is conducive to stimulating young readers to deepen their love for traditional culture and further enhance their literary literacy and ideological character.
Listen to the suggestions of readers and use a popular and simplified version to present the centenary of the founding of the party
Baidao.com: The cornerstone of these two new books of the Guangxi People's Publishing House is "Mao Zedong's Reading Notes". Can you tell us about the success of Mao Zedong's Reading Notes?
Wei Hongxue: We all know that Mao Zedong was a great man of a generation who led the Chinese people to completely change their destiny and the face of the country, and he changed not only China, but also the world. He has loved reading all his life, effectively connecting the full belly of the economy with the real world, skillfully integrating the book of words with the book of no words, so that reading can be gained, can be used, and used skillfully, leaving the world with valuable experience of combining reading with practice.
In 2017, the Guangxi People's Publishing House, together with chen jin, a well-known party history expert, and his team published the book "Mao Zedong's Reading Notes". Chen Jin is the vice president of the Chinese Communist Party Literature Research Association, the president of the Mao Zedong Thought Life Research Association, and the former deputy director of the Central Literature Research Office. The book is the culmination of a study by Mr. Chen Jin and his team on Mao Zedong's twenty years. The book is a collection of Mao Zedong's life's reading notes, compiled into strategy volumes, philosophy volumes, literature volumes, history and appendix volumes, and combined with Mao Zedong's objective interpretation of the creative use of each book, comprehensively and systematically describes how Mao Zedong flexibly and creatively applied the knowledge in the book to the decision-making and governance of the party and the state.
The book was widely praised by the media and experts in the year of publication, and the major mainstream media in the country such as Guangming Daily, Learning Times, and Party Building Magazine published more than 100 books, reviews, and reports on the book, which attracted widespread attention from all walks of life, and was selected into the 2017 China Good Books May List, the 2017 "Hundred Good Books List" Social Science 100 Kinds of Good Books, and the Second Recommended Chinese Excellent Traditional Culture Popularization Book Bibliography to the whole country.
Baidao Network: In what context were the topics for "Books Have a Road" and "Reading With a Law" planned and produced? What are your considerations?
Wei Hongxue: "Mao Zedong's Reading Notes" has four volumes, and the content is large and complete. The style of each article is divided into three parts: "original text", "Mao Zedong's reading notes and talks", and "fine lectures". Many readers suggested that they hoped to launch a more popular and streamlined version so that more people could understand Mao Zedong's reading life and ideological charm. We believe that the readers' suggestions are very pertinent, and 2021 is the 100th anniversary of the founding of the Party, as the main founder of the Communist Party of China, the Chinese People's Liberation Army, the People's Republic of China, the core of the party's first generation of central leadership collectives, Mao Zedong's wisdom of reading and governing the country should be well known to the public readers, Mao Zedong's reading methods, the play and application of traditional culture should be understood by the majority of young readers. After communicating and discussing with Mr. Chen Jin, in January 2018, we reached a cooperation intention to publish the popular version of the book and the youth edition to present a gift to the centenary of the founding of the Party.
After reaching a consensus on the writing framework and expression style, Mr. Chen Jin and his team devoted themselves to the writing of the book manuscript, and in August 2020, the final drafts of "Books Have a Road" and "Reading Has a Law" were submitted to the publishing house, and our company published these two books at the end of 2021. In the process of publishing the popular edition and the youth edition, "Mao Zedong's Reading Notes" won the 7th China Excellent Publication Award in 2019, and the 5th China Publishing Government Award in 2021. This makes us feel that the publication of "Books on the Mountain has a Road" and "Reading has a Law" is very necessary, which helps to popularize the classic reading books and let the public readers easily understand the essence of the masterpieces.
For the target audience, the selection and writing emphasize readability
Baidao Network: Compared with the 2017 edition of Mao Zedong's Reading Notes, what are the new features of the two new books?
Wei Hongxue: "Books on the Mountain has a Road" is aimed at public readers, and the expression is vivid, vivid, concise, and has a strong story. This book connects Mao Zedong's lifelong reading experience through one story after another, so that readers can quickly and intuitively understand which books Mao Zedong focused on reading, how to read them, and what impact reading had on the formation of Mao Zedong Thought concepts and decision-making, so as to deepen their understanding of Mao Zedong and Mao Zedong Thought.
In comparison, its historical materials are more novel, more detailed and more readable. In the process of writing, the book presents a wealth of details about Mao Zedong's reading, such as "In July 1975, Mao Zedong listened to Yue Fei's "Man Jiang Hong" on the operating table to perform cataract removal surgery. On the night of opening the curtain gauze after the operation, he read Chen Liang's "Nian Nu Jiao Dengduo Jinglou" in large characters" and so on; at the same time, many interesting facts were added, such as "The Dangerous Words of the Prosperous World" had an important impact on Mao Zedong's political trajectory in his youth, and Zheng Jingkang, the son of its author Zheng Guanying, took a number of famous photos of Mao Zedong, and the portrait of Mao Zedong now hanging in the middle of the Tiananmen Tower in Beijing was made according to the standards he took for Mao Zedong, which is extremely readable.
This book is typical, inspiring, and more suitable for a general audience. In the process of selecting materials, attention is paid to selecting typical examples that are inspiring to the present, such as Mao Zedong's exploration of the law of economic construction on the mainland, his grasp of the complex international situation, his thinking on the construction of the work style of party and government cadres, and his unique judgment on people and things. It will not only help party and government cadres absorb and learn from the experience of great people in governing the country and improve their leadership in learning; it will also help the vast number of ordinary readers to digest and absorb the knowledge in the book and apply what they have learned.
Aimed at young readers, "Reading with Law" focuses on how Mao Zedong read Chinese classics, drew wisdom from them and gradually grew into a great man, fully demonstrating the charm of the long-standing Chinese culture, which is conducive to stimulating young readers to deepen their love for traditional culture and further enhance their literary literacy and ideological character.
For the majority of young readers, Mao Zedong's various scientific and effective reading methods were carefully sorted out, such as reading as a kind of investigation and research, classics and important books to be read repeatedly, etc., which can be seen from Mao Zedong's collection of Han Yu's readings. Mao Zedong read the Hanyu anthology one by one, first with the help of dictionaries and annotations, to understand the meaning of vocabulary, sentences, chapters and the whole text, and then repeatedly read and read aloud, deeply analyzing the advantages and disadvantages of the article, and also excerpting the words and sentences of interest in the original text or original poem. In this way, Mao Zedong quickly read through the Han-Yu anthology and wrote excellent ancient script. Young readers can get inspiration on how to read effectively. In addition, this book also provides a unique perspective for the majority of young readers to appreciate the wisdom of great people reading. For example, after Mao Zedong read "Journey to the West", he saw the different value of the book: the reason why the four Tang monks and disciples were able to reach the Western Heavens to obtain the scriptures was because they had a firm belief and always moved towards a goal. There are many similar example books, which makes it very interesting to read this book.
Actively adopt the editor's suggestions, and the title of the book is meaningful
Baidao Network: In the process of compiling the two books, what work did the Guangxi People's Publishing House do?
Wei Hongxue: After reaching the intention to cooperate in the publication of the two books, the editorial team and Mr. Chen Jin discussed and communicated many times on the title, body title, manuscript framework, and story selection. The editors of the Guangxi People's Society drafted more than a dozen titles, and after comprehensive consideration, Chen Jin finally decided on the title of the popular version of the book "Books have a road - Mao Zedong's way of learning and using", aiming to tell the public readers that there is a path for great people to read and use as many books as mountains; the title of the youth edition is "Reading there is a law - Mao Zedong's reading story", which aims to tell young readers that the interesting reading stories of great people contain scientific reading methods.
Regarding the title of the main text, the editorial team suggested that the main and subtitle formats of the four-volume version should no longer be used, but should be concise and vivid. Chen Jin took this suggestion and in the process of writing the manuscript, he drew up attractive titles such as "Reading Strange Books, Being Strange Men" and "The Personality and Beliefs of Tang Monks and Disciples in Journey to the West". In terms of the framework of the book manuscript and the choice of stories, the editorial team suggested that the popular version continue to be divided into four parts of politics, philosophy, literature and history according to the situation of Mao Zedong's reading of books, and select typical examples that are suitable for the current hot spots and are inspiring; the youth version tells the story of Mao Zedong's reading of hundreds of families, history, poetry, classical novels, etc. according to the reading characteristics and interests of young readers, and the expression is more concise and concise. Chen Jin also adopted this suggestion, so that the popular version and the youth version have their own emphases and characteristics.
After the manuscript was finalized, the editorial team carefully edited the manuscript. The two manuscripts involved a lot of historical materials, and the editors carefully checked the "Selected Works of Mao Zedong", "The Collected Works of Mao Zedong", "The Chronology of Mao Zedong" and other documents to ensure that the expressions in the text were accurate. Regarding the book cover, the two books have designed more than 30 plans, the publishing house has met many times to discuss, the editorial team has communicated with the author and designer many times, and the elements of the cover have been repeatedly modified to achieve the best results.
Carry forward the excellent traditional Chinese culture and deepen the reader's understanding of Mao Zedong and Mao Zedong Thought
Baidao Network: "Books Have a Road" and "Reading Has a Law" combine the latest achievements of Mao Zedong's research, adopt a new style, vividly and popularly tell the story of how Mao Zedong read books alive, and vividly show the ideological charm of the great man. Please tell us about the significance of the publication of these two books.
Wei Hongxue: The publication of these two books is conducive to further promoting china's excellent traditional culture. In view of the reading characteristics of public readers and young readers, these two books select different materials and vividly tell the story of Mao Zedong's reading of such classics as "Sun Tzu's Art of War," "History of History," and "Journey to the West." This not only helps the public readers to understand how the great man drew wisdom from the excellent Chinese classics and solve the problems of the times he is facing; it also helps young readers to more comprehensively and accurately understand the historical traditions, cultural accumulation, and basic national conditions of the Chinese nation, and to clearly understand the historical inevitability of socialism with Chinese characteristics. This is of great significance for inspiring readers to inherit and carry forward the excellent traditional Chinese culture.
Second, it is conducive to readers deepening their understanding of Mao Zedong and Mao Zedong Thought. Mao Zedong was a great proletarian revolutionary, strategist, and theoretician, and he left us with a lot of precious spiritual wealth, which is worthy of our continuous study and better inheritance and promotion. These two books tell the story of Mao Zedong's study of literature, history and other books from many angles, systematically display the historical process of Mao Zedong's pioneering cause, and systematically show the development process of Mao Zedong Thought, which has been integrated into the historical and cultural blood of the Chinese nation, and provide a very unique perspective for public readers to understand Mao Zedong and Mao Zedong Thought more comprehensively and deeply.
Third, it is conducive to promoting education in party history and national history and strengthening education in patriotism. In the process of telling the story of Mao Zedong's reading, these two books vividly expound the social background of Mao Zedong's reading books and the background and process of using the wisdom in the books to solve practical problems, and reflect the history of the Communists represented by Mao Zedong in establishing the Communist Party of China, leading the people to find the correct path of the new-democratic revolution, establishing the People's Republic of China, establishing the basic socialist system, and achieving basic achievements in socialist construction. This is of positive significance for the vast number of readers to have a deeper understanding of the magnificent history of the party and the history of new China, to appreciate the hardships and glories, twists and turns, and victories in it, and to love the party and the country more deeply.
Fourth, it is conducive to promoting reading for the whole people and enabling readers to develop the habit of loving reading and reading good books. At the moment of building a learning society, General Secretary Xi Jinping has repeatedly emphasized that we must read more, read good books, and be good at reading, and adhere to the combination of reading and application, link with reality, and integrate knowledge and action. These two books vividly explain Mao Zedong's life of love of reading, reading good books, and being good at reading, and are of positive significance to guiding readers to establish the awareness of reading more and reading good books and enhancing their learning ability.
On the occasion of the 130th anniversary of Mao Zedong's birth, he made every effort to publicize the ideological charm of great men
Baidao Network: These two books are the key books of guangxi people's publishing house this year. In order to better publicize and promote them, what are the next plans in the society?
Wei Hongxue: "There is a Road in the Mountains of Books" and "There Is a Law to Read" are popular books for the vast number of readers to appreciate and learn from the great man of a generation, Mao Zedong's style of governing the country, the extensive reading of books, the integration of knowledge and action, and the integration of theory with practice, and is a vivid teaching material for promoting reading by the whole people. In order to better publicize and promote these two books, the company will mainly do the following work:
First, the combination of traditional media and new media to promote and publicize in an all-round way. In addition to publishing book news and book reviews in major mainstream media in China, we will also actively shoot various forms of short videos, promote them on new media, and circulate them in major bookstores.
Second, actively hold reading promotion activities for the whole people. In this regard, the success of the Red Legend project can give us a lot to learn from. "Red Legend" series of books is the book version of the "Red Legend" documentary, in 2019 and 2020, "Red Legend" into the campus series of activities into Guangxi universities and primary and secondary schools, well received by teachers and students; in 2021, "Red Legend" series of activities in Guangxi to the end of the series of activities in Guangxi units, schools, communities, rural areas at the same time, so that the "Red Legend" series of books in the whole district caused a warm response, and in 2021 Beijing Book Order Fair appeared during the national reading "Red Sofa Series Interview" activity , which has aroused the attention of the industry. For the promotion of "Books have a road" and "Reading has a law", in addition to inviting experts and scholars to hold publishing symposiums and lectures, we will first hold various forms of reading promotion activities in some key cities and counties in the region to expand the influence of books.
Third, increase the precision marketing of traditional marketing channels. For different readers, strengthen cooperation with major bookstores, libraries, etc., and promote the display and marketing of books.
Fourth, actively strengthen the network marketing channel. With the popularity of mobile Internet, online bookstores have become the preferred channel for many readers to buy books, and the importance of online sales has become increasingly prominent. We will strengthen cooperation with online bookstores, new media and self-media platforms, and increase publicity and promotion.
Mao Zedong Thought is broad and profound, has an open mind and broad mind, has both literature and martial arts, is superb in leadership art, has a heart for the masses of the people, and has worked hard all his life, thus establishing immortal merits for the Chinese nation and the Chinese people. 2023 is the 130th anniversary of Mao Zedong's birth, and we will do our best to publicize and promote Mao Zedong's two books, so that more readers can feel the ideological charm of great people.
Author: Liu Ruili; Editor: Daozhi; Final Review: Ling Jia