Recently, jietu X90 zilong version was listed, priced at 139,900 to 166,900 yuan. Of course, as a mid-size SUV, this price is not expensive. However, it has also broken through the ceiling of 150,000 yuan for independent brand models. The Jietu X90 Zilong Edition is a bold attempt by the Jietu brand, equipped with a powerful 2.0T engine, of course, the price is also expensive.
[1] Take the shortcut of the cost-effective route, and suddenly take the high-end route
For a long time, jietu has given users the impression of taking a cost-effective route, and jietu X70 series models have also achieved good results after listing, just like most independent brands want to do high-end after having a certain foundation in sales. Jietu also wants to take the high-end route.
The Jetway X90 is not a brand new model, there have been models equipped with 1.5T engines and 1.6T engines before, and there are also manual models, and the proportion is not low. The 1.5T engine + 6-speed manual transmission model is only priced at more than 80,000, which is very cost-effective. Therefore, Jietu X90 has actually planted the seeds of high cost performance in the minds of users. Now jietu X90 zilong version replaced the 2.0T+7 speed wet dual clutch transmission, just want to be among the high-end, priced at about 150,000, such a price may be difficult for users to accept.
[2] Jietu X90 Zilong Version, with 2.0T power can be high-end?
150,000 yuan, can be said to be the price ceiling of independent brands. In order to break through this ceiling, let's first look at how each car brand does it. Changan Automobile established the UNI brand in order to break through this price ceiling, and the UNI brand adopted a new design language, which was very different from Changan's model.
In order to impact the high-end, Great Wall Motors established the WEY brand and tank brand. And also from the product to find differentiation.
Geely Auto hit the high end and vigorously promoted the CMA platform, which is a platform jointly developed with Volvo. The "China Star" model composed of Xingrui and Xingyue L models has entered the high-end market, and the price range of the main models is now about 150,000 yuan.
Therefore, in comparison, the Jietu X90 Zilong Edition only adds 2.0T engines to the ordinary X90, and the price range is 13.99 to 169,900 yuan. This price range also happens to be the price range of Geely Xingyue L and Changan UNI-K. The size is a medium-sized SUV, and users will definitely be more inclined to Geely and Changan when choosing.
【3】 For a self-owned brand medium-sized SUV of about 150,000 yuan, can Jietu stand up?
The Jetway X90 Zilong Edition is a dangerous move, of course, it is not useless, it has 6-seat and 7-seat versions. In the current high-end medium-sized SUVs of independent brands, there are not many 7-seaters, which is a selling point. But then again, people like Geely Star Yue L and Changan UNI-K are obviously competing with joint venture brands. The best target for the Jetway X90 is Geely Haoyue.
And such a 7-seat medium-sized SUV, there are not many cases where the user is fully loaded with 7 people. More is still used as a 5-seat family car, temporary 7-seat emergency, if you often need to be fully loaded with 7 people, then the MPV is definitely better than the SUV. Therefore, for models of this level and size, the power is not just needed. This is why Geely Haoyue did not put 2.0T power, and it was enough to use 1.8T power.
The Jetway X90 originally had two power types, 1.5T and 1.6T, and the 1.6T power had 197 horsepower and 290 Nm. Such dynamic parameters are already very good. Today it has 2.0T power, 254 hp, 390 Nm. Power can be described as excess. It's just that it's not very useful for users.
Summary: Products and brands are complementary to each other, Jietu X90 Zilong Edition is like Xiaomi launched a mobile phone priced at more than 10,000 yuan, not that xiaomi can not, nor can xiaomi make high-end mobile phones, but Xiaomi's brand can not support such a high price. So Xiaomi's high-end phones are definitely just a flash in the pan. In the minds of users, they have already positioned the brand of Jietu. Therefore, the Jietu X90 Zilong version, it is also very difficult to impact the high-end market through a 2.0T engine.