MWC2022 is nearing its end, and the main exhibitors of this year's Mobile World Congress have come up with their most anticipated new products and technologies in the future, which has also made all categories in the communications industry usher in a wave of updates. Compared with the core upgrade of the PC industry and the innovation of the tablet computer, the movement of the mobile phone is much smaller.
In addition to Honor releasing its own annual flagship Honor Magic4 series at MWC2022, other manufacturers have not chosen to follow up this key node to announce their flagship plans.
Of course, all this is related to the epidemic, the MWC in 2020 was cancelled, the MWC in 2021 was forced to change to the online and offline joint model, and the MWC in 2022 returned to offline, but the exhibitors were much more low-key.
Although we can't recreate the grand occasion of the LG G5, Sony Xperia XZ Premium, Samsung Galaxy S9/S9+ and other blockbuster models for a while and a half, we can still look forward to the smartphone market in 2022 from the new products and new technologies released by these manufacturers.
9 minutes full of phone is no longer a dream
Domestic mobile phone users may have heard such an advertising slogan: charge for 5 minutes, talk for 2 hours. This sentence is catchy and deeply rooted in the hearts of the people, concisely and clearly explains the meaning and application scenarios of fast charging to users. OPPO, which created this advertising slogan, has always been at the forefront of the mobile phone charging industry, after commercial 60W, 80W and 120W super fast charging, they put the next target on 150W and 240W.
OpPO, which is more and more courageous in the Vietnam War, first officially announced that its three major brands - OPPO, realme and OnePlus will be equipped with 150W ultra-fast flash charge, which is also the strongest fast charge officially commercialized in the industry;
Subsequently, OPPO also officially released its latest 240W super flash charging technology, which can support up to 24V/10A charging, and a mobile phone with a 4500mAh battery takes only 9 minutes from 0% to 100%, which has set a new record in the industry.
From the new technology announced by OPPO and the new situation followed by other manufacturers, fast charging technology will profoundly affect the mobile phone industry in 2022, after Xiaomi devolved 120W fast charging to the Redmi Note 11 Pro+ at a price of 1999 yuan, iQOO will greatly reduce the 120W fast charging head, further improving its practicality, Honor Magic4 Pro is also the first mobile phone equipped with 100W fast charging in the history of Huawei/Honor.
These actions all indicate that fast charging will gradually be lowered to affordable models, and with the significant reduction of the charging head, the practicality of fast charging is also higher. Before the charge and discharge performance of the positive and negative electrode materials of the lithium-ion battery of the mobile phone cannot be greatly improved, fast charging has become the best solution to the anxiety of battery life.
MediaTek's comprehensive counterattack
In the mobile phone chip market, MediaTek is staging a counterattack drama. According to Counterpoint, mediatek still ranked first in the fourth quarter of 2021, with a market share of 33%, although it was down from 37% in the same period last year. But at a deeper level, MediaTek's chip strength is being recognized by the market, especially in the high-end chip market that has been impacting failures in previous years.
OPPO, vivo, xiaomi and other brands have officially announced that they will launch flagship mobile phones equipped with the Tianji 9000 platform, and the first Tianji 9000 real machine has been launched by the OPPO Find X5 series. Not only that, MediaTek has also recently released the flagship chip Tianji 8000 / Tianji 8100, fully aiming at the Snapdragon 870 / Snapdragon 888, and its real machine will be launched by the Redmi K50 series.
And before the high-end market fully dominant Qualcomm big fight tournament, MediaTek is looking at the Qualcomm two generations of flagship chips squeezed toothpaste like upgrades and left the space. Although it is too early to judge the victory or defeat of both sides, it is undeniable that MediaTek's flagship chips will be increasingly used in flagship mobile phones in 2022.
At the same time, MediaTek's reputation in the hearts of ordinary consumers is also constantly reversing because of the excellent performance of its chips, slowly bidding farewell to the inherent impression that it only applies to affordable mobile phones in the past. A big battle between MediaTek and Qualcomm in the mobile phone chip market has just begun.
5G AI processors and Wi-Fi 7 technology facilitate mobile phone communications
On MWC, the mobile phone communication industry has a greater impact on the Snapdragon X70 5G AI processor and the release of Qualcomm's first commercial Wi-Fi 7 solution, although their application is not as obvious and easy to perceive as fast charging and chips, but in the future of the mobile phone-centric Internet of Everything ecology, the impact of these technological improvements is still obvious.
The first is the release of the Snapdragon X70 5G AI processor, which has three leading advantages: the world's first modem and RF system with integrated 5G AI processor; support for 10Gbps 5G transmission speeds; and the world's only baseband chip that can support all 5G commercial frequency bands from 600MHz to 41GHz.
Although this is not obvious to everyone, but I give an example you can well understand the importance of the 5G AI processor equipped with a baseband chip, everyone has previously complained that the iPhone signal with Intel baseband is not good (but it seems that the signal is still general after changing Qualcomm), and the coverage of the baseband on each 5G commercial frequency band greatly affects the performance of the mobile phone's 5G performance.
Qualcomm released the first commercial solution of Wi-Fi 7, which also marks the advent of smartphones equipped with this technology in 2022, and MediaTek also demonstrated its first Wi-Fi 7 technology last year, so what is the good of Wi-Fi 7?
Everyone has paid attention to the smartphone market last year, and many mobile phones are selling points that support Wi-Fi 6 technology, because it not only has a wide coverage area and high transmission rate, but also supports the dual frequency bands of 5GHz and 2.4GHz, which can perfectly meet the needs of multi-device connection Wi-Fi in the Scenario of Internet of Everything.
These advantages will be further consolidated in this year's Wi-Fi 7 technology, which not only supports the 5GHz, 6GHz and 2.4GHz bands, but also leverages two Wi-Fi radios simultaneously to enable high-frequency connectivity. Simply put, when your phone supports Wi-Fi 7 and your router can transmit Wi-Fi 7 signals, you can enjoy a super-high-speed connection experience.
In addition, Wi-Fi 7 can also reduce the latency to 2ms, 50% lower than the previous generation, and Wi-Fi 7 is more power-efficient than Wi-Fi 6, which will bring better battery life to the phone.
Write at the end
In fact, whether it is the obvious perception of fast charging and chip performance improvement, or the progress of mobile phone communication technology with relatively high equipment requirements, we can find that various new trends in the smartphone market in 2022 are emerging. Combined with the previously acclaimed computational photography to assist mobile phone photography, LTPO technology to optimize the operation of mobile phone screen, etc., the development direction of the entire smartphone market has become more and more pragmatic.
Perhaps the MWC in 2022 is not as wonderful as in the past, and perhaps the price of MediaTek chips is not as close to the people as in the past, but with the great convenience brought by technological progress to the scientific and technological life, the ultimate benefit is still our ordinary users.
Welcome to leave a message to tell you, what else do you expect from the smartphone market in 2022?