On March 1, 2022, the TEC Sports E-sports Club officially announced that it landed in Changsha, Hunan Province, and officially changed its name to Changsha TEC Sports E-sports Club.
Founded in March 2021, Changsha TEC Sports E-sports Club was founded by Hunan Sports Interactive Entertainment Sports Culture Development Co., Ltd., a subsidiary of sports media group, the only sports resource panorama platform in China, and is a state-owned enterprise-backed sports media group that strives to open up a new position in the field of e-sports after 30 years of deep cultivation of traditional sports.
In the one year since its establishment, the club has taken the Peace Elite Professional League (PEL) as the focus of development, held high the banner of the new operating model of "traditional sports + e-sports", and built a new generation of e-sports clubs that integrate comprehensive strength, popularity, team culture and scientific management.
On the occasion of the first anniversary of the establishment of the club, the TEC Sports E-sports Club officially opened the road of regional exploration, and it is natural to take Changsha, the "hometown" of the Sports Media Group, as the starting point of the club. Only Chu has talent, Yu Siweisheng, Changsha TEC Sports E-sports Club shoulders the name of "Three Xiang Land, Star City Changsha" The future begins from here.
In early 2021, TEC Sports Esports Club completed the acquisition of PEL League GM5 Club, with its esports seat and staged the club's esports league debut in the 2021 PEL Peace Elite Professional League S1 season.
In the first week of the first season, the TEC Sports Esports Club, which entered the PEL Weekly Final for the first time, came to the fore, and shook the entire esports circle by taking the weekly championship in one fell swoop, and started the first battle of the club's establishment with a blockbuster posture.
2021 PEL Peace Elite Pro League S1 Week 1 Week Champion
In the following year, TEC Sports Esports Club maintained a rare stability in the new forces, and has been stable in the upper part of the league, reaching the top three of the weekly finals many times, and ensuring full attendance in all season final stages.
What is even more valuable is that while maintaining the results of the TEC Sports E-sports Club, the entire training team adheres to the strategic layout of "taking the old with the new and digging out the new", and the young players cultivated by themselves: smile, main leak, and wind, after a year of training, they have become the club's rising star worthy of the future.
Smile (right)
Outside the arena, TEC Sports E-sports Club relies on its own state-owned enterprise background and innate advantages in the field of traditional sports, and at the beginning of its establishment, it issued a call to explore a new model of "sports + e-sports", with a constructive function like a bridge, the most scientific and healthy management method of traditional sports into the daily life of e-sports clubs, and measured the essence of e-sports with the vision of sports, bringing the most objective e-sports restoration to the sports industry and accelerating the pace of e-sports integration into competitive sports.
In the daily operation of TEC Sports E-sports Club, the traditional sports symbol has always been maintained throughout, and the club insists on integrating sports elements into all aspects of club platform operation, training management and daily work. Up to now, TEC Sports Esports Club is still the only club in the PEL League that incorporates traditional sports information and culture into the content output.
TEC's efforts have finally received feedback from traditional sports circles, including Wei Jizhong, honorary president of the FIVB and honorary vice president of the Olympic Council of Asia, Wu Xi, captain of the Chinese men's national football team, Xu Anqi, olympic champion, zou Shiming, world boxing champion and other well-known sports people in 2021 to cheer for TEC Sports Esports Club in the form of platforms or voices. At the 2021 Peace Elite Super Cup, the cross-border event in which boxing king Zou Shiming and Cai Qing, a member of the national mountaineering team, helped TEC compete as guest players, which made TEC win the PEL 2021 Annual Cross-border Marketing Award.
Smile and Zou Shiming compete in the Super Cup All-Star Double Volleyball Tournament
Not only that, TEC Sports Esports Club also regards the cultivation of players' health psychology and positive values as an important task, and is the only club in the league that uses the offseason to organize all members of the club to study in the red base area.
It can be said that the current TEC sports e-sports club is a unique positioning in the PEL league, as a new generation of clubs that have entered the game for a year already have the strength to break the wrist with the giants, and also have a set of scientific management system from core values to the concept of training, with the settlement of Changsha, with the "base area" of Changsha TEC sports e-sports club Pace will be more stable and confident, Huxiang land out of this e-sports Xiangjun will bring more surprises to sports and e-sports.
In 1988, the first publication in the sports world, Sports Weekly, was founded in Changsha, Hunan Province. In the next thirty years, sports media group has not only developed into a domestic sports media giant with "one newspaper and ten periodicals", but also achieved a leap from a single media to a large state-owned sports media industry group that integrates an all-media matrix, its own IP, star brokerage and investment and financing.
Star City Changsha, a famous cultural city with a long history in central and southern China, has witnessed the transformation of sports media groups from a fortune to a giant. In 2022, TEC, an e-sports club under the Sports Media Group that went out from Changsha, chose Changsha as its home city, realizing the moment when the sports world returned to its hometown after thousands of sails in another way.
For clubs, the landing of regional plans is often the product of operation accumulation to a certain extent, and it is a sinking strategy in which the overall layout of the club has been stripped away. TEC Sports E-sports Club started only one year ago, but because of the thirty years of precipitation of sports media group in Huxiang area, the first step of the club's regionalization was calm and crisp.
Prior to this, the Hunan E-sports Association has selected the TEC Sports E-sports Club as the 2021 Outstanding Institution, which is officially recognized from the hometown, which makes the TEC Sports E-sports Club full of confidence in carrying the name of Changsha to the arena.
As far as the hot word of the e-sports circle is concerned, the clubs have settled in their respective home cities, which means that the development of the event has entered a new stage of stable and deep cultivation, and the clubs have taken root in different urban cultures and carried out linkage planning and marketing in line with their own attributes, which brings not only the increase of traffic; relying on the pan-entertainment, economic and cultural values of e-sports that do not fall behind any traditional industry, it is not uncommon to become an influential case that drives the rise of the surrounding business circles.
Taking the TEC Sports E-sports Club as an example, Changsha, which has a long history and the attributes of the current Internet celebrity, has launched posters and slogans that link Changsha's urban characteristics for many times before this, and has been warmly responded to by the PEL Hunan audience.
At the node of the official announcement of Changsha TEC, Hunan Olympic champions Long Qingquan, Chen Lijun, and traditional sports stars Liu Yingzi and Tao Yi, Famous Host of Hunan Television Cai Bo, PEL Professional League clubs also sent congratulatory messages to TEC in the form of videos, and the city, sports, and e-sports achieved a circle-breaking dialogue in such an atmosphere. Facts have proved that the binding with Changsha has created more opportunities for TEC Sports E-sports Club to innovate practices and targeted operations.
On the other hand, Hunan has always been an important talent training base in the field of e-sports in China, and a large number of Hunan e-sports players, coaches and technicians have been or are still active on the e-sports stage, contributing greatly to the prosperity of China's e-sports today. But even so, Hunan's local e-sports clubs are subject to regional development and industrial ecology, and their performance is mediocre.
TEC sports e-sports club as one of the rare e-sports clubs in Hunan, in the PEL is good at cultivating newcomer players are famous, the team now has 97, Xiaonan and other Hunan youth training team members, with the club will be Changsha as the home field, TEC in the excavation of the strengths of regional e-sports talents can get a broader space, the club can also become a channel in the hearts of Changsha e-sports enthusiasts to the core area of the e-sports circle, becoming the dream ladder in the hearts of the talented Huxiang youth.