Zhi DongXi (public number: zhidxcom)
Author | Yunpeng
Edit | Heart edge
Wisdom East March 1 news, just last night, Honor at the MWC World Mobile Communications Conference in Barcelona officially released a new generation of flagship Honor Magic4 series, at the same time, Honor also released the Honor Earths 3 Pro flagship TWS headset.
Honor Magic4 series will be listed in many countries around the world, this global conference is a heavy move after honor independence, marking the glory magic series will fully enter the overseas market. At the same time, it also marks glory's comprehensive acceleration of its globalization journey.
Zhao Ming, CEO of Glory Terminal Co., Ltd., said at the press conference: "The future of intelligent terminals will be more personalized, understand user needs, pay attention to user experience, and truly 'understand you', which is glory's future strategy." ”
Honor Magic4 series is equipped with Snapdragon 8 mobile platform, multi-main camera fusion computing photography system, the first mobile phone screen to support ltpo technology and high-frequency PWM dimming technology, priced from 899 euros.
Tonight Honor also released the Honor Earbuds 3 Pro, which is the world's first TWS headphones with a super amplitude dynamic and ceramic tweeter, and is also the world's first TWS headphones that support temperature measurement and the world's first TWS headphones that support 5C fast charging technology, with a global price of 199 euros.
First, LTPO and PWM dimming are fused for the first time, and the AI image algorithm strives to multi-host fusion photography
The Honor Magic4 series continues the classic "Eye of the Muse" design language of the previous generation in appearance, with five colors: porcelain blue, flow gold, bright black, glazed white, and burned orange. Its debut is equipped with LTPO screen + 1920Hz PWM high-frequency dimming technology, which has a more eye-pleasing product experience based on more power saving and smoother.
In terms of performance, the entire product series is equipped with the Snapdragon 8 mobile platform, under the blessing of three Turbo technologies, it has realized platform-level reconstruction and system-level tuning, and comprehensively advanced in scene awareness, intelligent scheduling, anti-aging and memory management, etc., to achieve a better experience of the same chip.
In terms of imaging, based on the user's photography habits in the video recording process, the Honor Magic4 series provides a new "recording and shooting" function through AI image technology and multi-main camera fusion photography technology, which further integrates the two operations of video and photography, and provides better photographic imaging effects while shooting video.
In 2022, the high-end mobile phone market has once again ushered in an important window breaking period, and Chinese mobile phone companies must meet the core security demands and accurate differentiated experiences of high-end users in the new round of high-end journey. In this process, privacy and security has become the only way and an important test in the process of high-end China's TOP mobile phone brands.
Honor Magic4 Pro is equipped with the industry's first smart privacy call protection function, which solves the problem of call sound leakage common to many smartphones. Utilizing innovative audio technology and unique audio channel design, users can reduce the problem of missing sound when users answer phone calls in relatively quiet spaces such as elevators and taxis in public places.
Second, the supply chain and channel retail are ready, standing firmly in the domestic first place, aiming at the global market
At the press conference, Zhao Ming also reviewed the development of Glory itself and gave a specific explanation for future planning.
Starting from the Glory Magic3 series, Honor has completed the channel construction and industrial chain layout, and the Honor Magic V series has also helped the brand stand on the 10,000 yuan market for the first time. So far, Honor has the ability to have an all-product series layout, omni-channel distribution, and all-ecological coverage.
For the global market, Honor has experienced the paving of two flagship products and returned to the first place in the domestic Android market, in addition, under the two-wheel drive concept, standing at the starting point of 2022, Honor's products are sold to more than 100 countries, with more than 11,000 employees, and there are 6 R&D centers in countries and regions outside China.
At the same time, since last year, Honor has fully resumed cooperation with qualcomm, Microsoft, Google, Samsung, MediaTek, Tsinghua Unigroup Zhanrui and other industrial chain partners.
Not only the supply chain, but also Honor's overseas channels and retail system have also been fully restarted. In October 2021, the Honor 50 series has begun to resume the global market, and it will be sold simultaneously in 9 countries: France, the United Kingdom, Germany, Italy, Spain, Belarus, Saudi Arabia, Egypt and Iraq.
At the same time, Glory's channels and retail systems in more than 40 countries around the world have also been initially completed, and more than 200 operators and distributors have established cooperation, starting from MWC, with the European market as the core radiation global market, Glory will officially open the journey of globalization, and will continue to break the situation in France, Finland, the Czech Republic, Saudi Arabia, Malaysia, Mexico and other key countries in 2022.
Zhao Ming said at the end that in the future, Glory will continue to advance towards the brand vision of "creating a smart new world for everyone" through the high-quality development model of dual engines at home and abroad. The Honor Magic4 series will become a blockbuster for Honor to conquer the world, helping Honor expand its territory in the global market.