Gaming industry trends
In the past few years, the pan-entertainment industry with IP as the core has spanned different fields such as literature, games, live broadcasting, music, film and television, and variety shows, and has gradually become an important form of China's cultural industry development. In 2020, under the catalysis of the global epidemic, online entertainment has developed rapidly, and the trend of offline entertainment scenes online is obvious. With the growth and rise of a new generation of post-90s, post-00s and other "post-wave" consumer groups, games, live broadcasts, etc. have become the most concerned hot areas in 2020.
Among them, online games have gradually entered a mature period after years of development, and their growth is stable. According to official data, in the first half of 2020, the growth rate of the online game market stimulated by the epidemic increased significantly, and the sales revenue was 139.493 billion yuan, an increase of 22.34% year-on-year. At the same time, the market demand for mobile games has also reached the highest level in history, accounting for more than 70% of the total revenue of online games.
At present, the level of mobile game production in the mainland ranks first in the global echelon, and the domestic head players are also constantly strengthening cooperation with internationally renowned counterparts in order to bring more high-quality games to users and enhance the experience. The vigorous development of the game industry has further increased the demand for high-quality talents in the industry, and the salary level has also ushered in a new round of climax.
Talent demand trends in the gaming industry
Take the field of games, for example. In 2020, the game industry will upgrade its technology, 2D games will be gradually eliminated, and the next era (next generation) and cloud games will take the stage to show their skills.
On the technical demand side, 2D recruitment is rapidly shrinking, and the salaries of sub-era and cloud game development experts are higher than that of ordinary game developers by more than 50%.
With the advent of the 5G era, the volume and sophistication of games will increase, and the demand for talents on the art side will increase, and the level of compensation and benefits will rise. The demand for technical art (TA) talents is extensive, and excellent TA annual salaries start from millions.
Japanese two-dimensional, European and American cartoons, European and American realistic style is still the most popular art style in the market, and the salary of related practitioners is 20%-30% higher than that of the market.
The needs of game producers are extremely polarized, and the needs of producers of well-known projects are very urgent, and it is currently difficult for producers of non-well-known projects to find jobs in the first and second echelon companies.
In the past two years, the game industry has transformed into a product-led market, and the salaries of candidates on the market and operation side have remained stable and have not changed much.
At present, the domestic game industry is booming, and the demand for high-quality talents in related fields has also increased. In the short term, the domestic market is still dominated by Tencent and NetEase, and other manufacturers are more concerned about overseas markets. Other small game platforms, I think it is more difficult to promote the platform,
