"Inquiry about spring by the lake, three years again"
In recent years, the game market pattern has undergone many changes, among which the mobile game series has "sprung up", especially the two-dimensional card drawing cultivation class represented by "Yin and Yang Division", "Ark of Tomorrow" and "Original God", which has become the sales leader in the mobile market.
The open-world game model represented by "Original God" is even more unique, and with its version update, the news that "the sales volume and ranking of thirty-six countries have reached the top after the release (reproduction) of a character" is not uncommon. In terms of the global mobile game revenue ranking in 2021, "Original God" occupies the third place in the ranking with a score of 1.8 billion US dollars, and it is well deservedly the first echelon player.
Such a huge market space and consumer base, naturally attracted many manufacturers to the "open world × the second dimension" of the field of coveting, even in the current "version of the cold winter" situation, there is still a "benchmark original god" as the slogan of the competitive product pilot information is widely exposed, then what can be a war? And listen slowly.
"Magic Tower" becomes a watershed in quality
Even the much-questioned "Magic Tower", after experiencing many "trust crises caused by BUGs" and a large number of player losses, still has to admit that its own game quality is still relatively good. From participating in the fourth test to the official public beta of the magic tower in December 2021, it has also witnessed the optimization of many game experiences and gameplay content, but the weak follow-up operation ability and the shortcomings of many bugs have created a situation in which the water plummeted after two months of service.
Although the life-saving straw of the linkage of "Spirit Cage" is grasped, a game that has only been opened for dozens of days needs to rely on other IP to drain blood, which inevitably makes people doubt its vitality and the efficiency of subsequent content output. With the launch of Bai Yuekui (Tang Dao Alaya) and Mark (Mecha Dawn) limited pool, the strength of the supermodel has triggered another wave of questions from players, although the downward trend of flow has been temporarily curbed, but if from the perspective of long-term operation, it is necessary to increase the consideration of numerical balance and the content output of the ontology IP.
Even if it is labeled more "original god competitors", but the magic tower and the original god is not a type of game after all, MMO and single-player there is a difference in essential gameplay, one emphasizes the social network construction and communication attributes, while the other pays attention to character building and plot development, and it is indeed illogical to forcibly classify the two as competitors.
Of course, often the quality of goods also needs to be set off by peers, and the recently released "Xuanzhong Ji" is a good illustration of this. The same is an MMO mobile game but the painting style is closer to "Original God", although it is produced by Kaiying Network (the main work is the Legend of blue moon), and is exclusively represented by Tencent, even if it has been in public beta for several days, it rarely creates momentum for its purchase, perhaps "lack of confidence".
Compared with the two, "Magic Tower" is more mature in the big world and gameplay content, and in its latest released version of the content also invested in the popular character "Nemesis" and the new map "Artificial Island", as to whether it can temporarily save the reputation, please wait and see!
Big factories covet new tours continuously
As the domestic game boss, NetEase and Tencent naturally will not give up the open world market competition, although the former has temporarily suspended the development of the "Yin and Yang Division World", but another product based on Unreal 4 ,Codename: Mirage has also released forward-looking information, due to the current "version number" restrictions, the first batch of tests will be carried out in Japanese service. Judging from the exposed game screen, this work not only has the cyberpunk elements of the national style, but also the "concentration" of the second dimension is also very high.
As far as Tencent is concerned, at present, "Rock Kingdom" and "Glory of the King's World" have released a lot of promotional content, and the former has released a large number of real pictures. As a relatively solid fan base of Locke Kingdom, as early as 2021, it has successively released relevant information about open world mobile games, and the quality of the current real machine effect is quite good, compared with the previous 2D version, the new tour not only adds more elf interaction, but also the exploration of the big world is also the core selling point of the fan base.
In the early days of the release of "Glory of kings", due to the problem of promotional video materials, it was once questioned, but the game screen released afterwards was indeed eye-catching, but at present, there is no more non-rendered real content release, and the popularity has decreased a lot.
"Once upon a time, the sea was shipwrecked as water"
The market needs the "catfish effect" to stay alive, and players need to keep coming up with quality titles to get more updated experiences. Just like before the release of "Magic Tower", many proto-god players said, "How far is it to choose five stars?" ”。