Recently, Lanzhou City's 2022 "Spring Wind Action" concentration day activity was held, and the new live broadcast with posts on the spot became the biggest feature of this job fair. Photo by Zhang Jing
Lanzhou, February 27 (Zhang Jing) After the Spring Festival, it is a "blowout period" for talent demand, and it is also a "golden period" for job seekers to find a job. In order to meet the needs of employers to recruit all kinds of talents, Lanzhou has added live broadcasts and held a number of "online + offline" job fairs in a row, trying to let job seekers in the northwest "Lianmai" across the country and seek more employment opportunities.
In fact, as early as the end of 2020, some provinces in China have gradually become live with posts due to the impact of the epidemic, this emerging recruitment model is actually inspired by "live streaming with goods", as everyone is familiar with, there are also clearly marked buttons below the live broadcast with posts video, click to deliver resumes, and the number of recruitment companies and positions is quite large, which greatly meets the online "Taogang" of job seekers.
The picture shows the live broadcast room of Gansu's official "Northwest Talent Network". Photo by Zhang Jing
Enterprise HR transforms into a network anchor to bring the recruitment position into the live broadcast room, and introduces the company's situation, job information, salary and treatment with the third-party host. "Administrative posts are recommended", "Is there a recruitment for e-commerce", "What are the positions for automobile testing"... For a time, the job search information continued to brush the screen in the message area of the live broadcast room.
Zhao Yunyun, who is keen to live-stream the job search for a job, is close to graduation, and she is more willing to enter the live broadcast room to open the door of online job search without leaving home than the crowded offline job fairs. She said that it is necessary to do preliminary understanding and screening in the cloud, save time and cost, and improve the success rate of job search.
At the other end of the live broadcast room, Li Junzheng was a guest as the human resources manager of the Internet company, saying that he had broadcast live in Changsha many times before, and because of the company's development needs, he opened the live broadcast debut in Lanzhou. "Compared with the two places, the form and content of live broadcasting are similar", but because it is a third-party live broadcast platform, the number of recruitment companies is large, he carried out enterprise promotion and job basic information introduction in only 10 minutes, and said that if there is enough time, it will achieve better results if there is enough time to interact with job seekers online.
Chen Lei works in a human resources company in Lanzhou, as a third party to build a live broadcast platform, since October 2021, he has participated in more than 10 live broadcasts. He believes that "the way job seekers in the Northwest go out cannot be limited to live streaming with posts." Therefore, he and his team members updated the technology platform, cut into the live screen of the offline job fair in the live broadcast room, and connected with enterprises from other provinces to provide more extensive job recruitment information for job seekers in the northwest.
Also in the live broadcast room was Fu Songhua, director of the Lanzhou Employment and Talent Service Bureau, whose live broadcast involved finance, agriculture, construction, medical care, computer services and software industries, wholesale and retail industries, as well as accommodation and catering, resident services, education and other industries, and worked with the anchor to recommend jobs for job seekers, answer questions, and conduct real-time interactive exchanges.
The picture shows the scene of the traditional model of the job fair. Photo by Zhang Jing
But even so, this new form of live broadcast with jobs does not seem to have too many job seekers to pay for it in Lanzhou, and most people are still more inclined to the traditional "face-to-face job search is more reliable". Taking the recent Lanzhou 2022 "Spring Wind Action" concentration day activity as an example, 209 recruitment enterprises participated in the activity site, providing 15,008 employment positions, and initially reached an intentional employment agreement for 1,095 people. At the same time, there were 167 enterprises participating in the live broadcast with posts, providing 1008 jobs, and 8557 people walked into the live broadcast room to interact during the live broadcast, reaching a preliminary employment intention of 161 people.
In the reporter's view, live broadcast with posts is only a mode of online recruitment, compared with offline recruitment, there are outstanding advantages, breaking the time and space restrictions, expanding the scope of publicity, making the audience wider, but offline recruitment also has irreplaceable advantages, such as recruitment companies and job seekers face-to-face communication, really feel each other's suitability. Whether it is the traditional offline delivery of resumes, or remote video interviews, or live broadcast with posts, it reflects the diversification and informatization of job search forms.
Especially for Lanzhou, which is located in the northwest region, the people have a straightforward personality, a slightly conservative concept, a lagging acceptance of new things, a limited degree of acceptance of "Internet + employment", the stereotype of "network illusion" will make people question the authenticity and reliability, and the interaction between live broadcasts is not as direct and comprehensive as offline, which leads to more job seekers choosing offline recruitment.
Feng Le'an, deputy director and associate researcher of the Institute of Public Policy of the Gansu Academy of Social Sciences, believes that with the advent of the information age, the Internet continues to change people's lives, compared with online shopping, live broadcast with posts is the performance of the "Internet +" to promote the continuous transformation and upgrading of the employment model, making the job search process more direct, convenient and efficient.
"It should be pointed out that the employment situation in a region is closely related to the local economic development level, industrial structure, and population agglomeration." Feng Le'an said that as an economically underdeveloped northwest region, for the emerging model of live broadcasting with posts, on the one hand, it is necessary to increase support, encourage talent supply and demand sides to reach employment agreements through live broadcasting, reduce the cost of information transmission, and improve employment efficiency; on the other hand, we must also increase supervision to prevent the release of false information and protect the relevant rights and interests of job seekers and employers. In the long run, we must adhere to development as the foundation and key to solving all problems, and strive to promote high-quality economic and social development, in order to effectively improve the level of employment. (End)