Recently, MONTBLANC released a new brand advertising campaign for 2021 and officially announced film and television actor Cillian Murphy as a global brand ambassador. In the new Montblanc integrated marketing campaign, Cirrian Murphy, together with global brand ambassador Chen Kun and brand ambassador Xin Zhilei, performed the brand's new Jinhei series masterpieces, vividly interpreting the brand proposition of "WHAT MOVES YOU, MAKES YOU".
Montblanc released its "WHAT MOVES YOU, MAKES YOU" brand proposition last year, which aims to inspire people to dare to pursue their inner love, reach their full potential, and embark on a wonderful journey to redefine the meaning of contemporary success.
The life stories of Montblanc Ambassadors are an excellent endorsement of the brand's philosophy, and they continue to write a brilliant mark with excellence. Following the announcement of award-winning screenwriter and filmmaker Spike Lee, actor Taron Egerton, actor, singer and writer Kun Chen and actor Xin Zhilei as brand ambassadors, Montblanc welcomed a new global brand ambassador: Cirrian Murphy.
<h1 class="pgc-h-center-line" data-track="5">MONTBLANC × Cillian Murphy</h1>
Irish-born actress Cirjan Murphy has starred in The Dark Knight Trilogy, Inception and Dunkirk, and has starred in the recently critically acclaimed television series Peaky Blinders. He has always been committed to polishing his acting skills and striving to impress more audiences through superb performances.
Commenting on her views on the performance, Cirrian Murphy said: "For me, the emotions contained in the plot are crucial. If the plot and performance lack authenticity, I will not be able to produce emotional touches, both as an actor and as an audience. ”
Vincent Montalescot, Executive Vice President of Montblanc Global Markets, said: "The extraordinary life story of Montblanc's new brand ambassador, Cirrian Murphy, vividly illustrates the pioneering spirit of the brand's philosophy. His outstanding life experience will continue to inspire everyone to boldly pursue the love of their hearts, and will eventually open up the road to success that belongs to themselves. With his dedication and pursuit of the love in his heart, he continues to write his own life story through extraordinary artistic accomplishment and unique creativity. ”
<h1 class="pgc-h-center-line" data-track="10" >MONTBLANC × Chen Kun</h1>
In this integrated brand marketing campaign, Montblanc Global Brand Ambassador Chen Kun filmed a new exclusive promotional video and print advertising blockbuster to reinterpret the brand proposition. The film shows Chen Kun's dedication and love for the acting career, and he slowly said: "Acting is a dialogue with the heart. ”
Montblanc Global Brand Ambassador Chen Kun – A new promotional video tidbit
In the film, in order to find the best way to interpret the role, he meditated on a variety of performance methods in his mind, and splashed ink with a brush in his hand, leaving a perfect stroke. As a professional actor, Chen Kun has never forgotten to delve into the inner self and constantly explore the emotional resonance between the inner self and the characters, and his accurate and in-depth screen performances present one vivid character story after another for the audience, interpreting the brand concept of adhering to the inner love and eventually achieving something.
<h1 class="pgc-h-center-line" data-track="15" > MONTBLANC × Xin Zhilei</h1>
Montblanc Brand Ambassador Xin Zhilei performed the new Jinhei series of works
Montblanc brand ambassador Xin Zhilei shines in the Chinese film and television circle with many film and television works and distinctive characters, and each of her characters has a unique charm and style, leaving a deep impression on the audience.
In the new print advertising campaign, she is brash and free, vividly interpreting the styled and courageous attitude with uninhibited eyes and avant-garde and cool shapes. The new Montblanc 1858 series World Time watch in the Northern and Southern Hemispheres worn on the wrist The Jinhei Limited Edition (858 pieces worldwide) makes Xin Zhilei more modern between her hands and feet.
Montblanc's new advertising campaign was released globally on August 24, and Montblanc China Market also launched the 2021 integrated marketing campaign from September 1, highlighting the brand's proposition of "moving towards the heart, achieving its own success", and also reflecting that Montblanc will always accompany the young trendy generation of urban pioneers to fearlessly pursue the exploration journey of inner love.
©Photograph Courtesy of MONTBLANC