Text/Forbes China
A few days ago, Montblanc released a new brand advertising campaign for 2021 and officially announced film and television actor Cirian & middot; Cillian Murphy is a global brand ambassador. In the new Montblanc integrated marketing campaign, Cirian · Murphy, together with global brand ambassador Chen Kun and brand ambassador Xin Zhilei, performed the brand's new Jinhei series masterpieces, vividly interpreting" WHAT MOVES YOU, MAKES YOU" of brand propositions.
Montblanc released last year" WHAT MOVES YOU, MAKES YOU) The brand proposition aims to inspire people to dare to pursue their inner love, give full play to their own potential, and embark on a wonderful journey to redefine the connotation of contemporary success. Following the announcement of filmmaker Spike & middot; Spike Lee, actor Taryn & middot; After Taron Egerton, actor Chen Kun, and actor Xin Zhilei became brand ambassadors, Montblanc welcomed a new global brand ambassador: Cilian & middot; Murphy.
 
Irish-born film and television actor Cirian & middot; Murphy has starred in The Dark Knight Trilogy, Inception and Dunkirk, and has starred in the recently critically acclaimed TV series Peaky Blinders. He has always been committed to polishing his acting skills and striving to impress more audiences through superb performances. Speaking about his views on acting, Cirian & middot; Murphy said: " For me, the emotions in the plot are crucial. If the plot and performance lack authenticity, I will not be able to produce emotional touches, both as an actor and as an audience. ”
Montcent Montalescot, executive vice president of global markets at Montblanc, said: " Montblanc's new brand ambassador, Cirian Cirjan; Murphy's extraordinary life story vividly explains the pioneering spirit contained in the brand concept. His outstanding life experience will continue to inspire everyone to boldly pursue the love of their hearts, and will eventually open up the road to success that belongs to themselves. With his dedication and pursuit of the love in his heart, he continues to write his own life story through extraordinary artistic accomplishment and unique creativity. ”
In this integrated brand marketing campaign, Montblanc Global Brand Ambassador Chen Kun filmed a new exclusive promotional video and print advertising blockbuster to reinterpret the brand proposition. The film shows Chen Kun's dedication and love for his acting career, and he slowly said: Acting is a dialogue with the heart. ” In the film, in order to find the best way to interpret the role, he meditated on a variety of performance methods in his mind, and splashed ink with a brush in his hand, leaving a perfect stroke. As a professional actor, Chen Kun has never forgotten to delve into the inner self and constantly explore the emotional resonance between the inner self and the characters, and his accurate and in-depth screen performances present one vivid character story after another for the audience, interpreting the brand concept of adhering to the inner love and eventually achieving something.
Montblanc brand ambassador Xin Zhilei shines in the Chinese film and television circle with many film and television works and distinctive characters, and each of her characters has a unique charm and style, leaving a deep impression on the audience. In the new print advertising campaign, she is brash and free, vividly interpreting the styled and courageous attitude with uninhibited eyes and avant-garde and cool shapes. The new Montblanc 1858 series World Time watch in the Northern and Southern Hemispheres worn on the wrist The Jinhei Limited Edition (858 pieces worldwide) makes Xin Zhilei more modern between her hands and feet.
Montblanc China Market Launches 2021 Integrated Marketing Campaign 2021 from September 1, Highlighting Brand Proposition " Go with the flow and do it yourself." It also reflects that Montblanc will always accompany the young trendy generation of urban pioneers to pursue the exploration journey of inner love fearlessly.