In the mobile phone circle of "life and death are indifferent, disobeying and doing it", the former blue-green factories are "this assignment", never dissing friends, and even take the initiative to avoid comparisons with other manufacturers.
The green factory is now more outgoing than before. At the spring new product launch on February 24, OPPO not only compared the iPhone many times, but also became a "ceiling enthusiast", calling its own mobile phones, tablets and headphones the ceiling of capture, appearance and sound quality. The pricing from 5999 yuan has effectively made the Find X5 Pro the price ceiling of the current Snapdragon 8 domestic flagship.
Find X5 Series: Ordinary and Confident? Or self-research and self-confidence?
OPPO Find X5 series in addition to the old Luo touched the back cover that said good, there is still Jiang Wen endorsement, as well as the Name of The Hashi soviet union, and also the first self-developed Mariana X NPU. The latter is the three strongest self-developed chips in blue-green orange, 6nm process, 11.6TOPS/W, 18TOPS hashrate, higher than Apple A15 (15.8TOPS), with ISP and memory subsystem, used to achieve 20bit HDR and 4K 30fps AI night video and other functions.
This year's Pro version and non-Pro version, can not say that the specifications are very close to it, can only be said to be a completely different mobile phone:
OPPO Find X5 is Snapdragon 888, 8.7mm, 196g heavy, IP54 protection. 6.55 inch 1080P+ curved screen, 4800mAh battery + 80W wired + 30W wireless charging;
The OPPO Find X5 Pro is the Snapdragon 8 Gen 1, the ceramic version is 8.5mm thick and weighs 218g; the plain leather version is 8.8mm, 195g weight. Green Factory classic 6.7 inch 2K curved screen, LTPO 2.0. 5000mAh dual battery + 80W wired + 50W wireless charging.
The cameras of the Find X5 series have not changed much, mainly by removing the microscopic sub-camera and adding the Mariana X NPU, and the Pro version has also greatly enhanced the lens module:
Find X5 front 3200W IMX615, Find X5 Pro front is 3200W RGBW sensor IMX709;
Ultra wide angle is still the old friend 5000W IMX766, F2.2, but only the Pro version has a freeform lens;
Ancestral 1 μm 2x photovarithion 1300W, F2.4;
The main cameras are all IMX766, 5000W, 1.0μm, 1/1.56". The normal version is F1.8 + OIS, and the Pro version is dual OIS + F1.7 aperture + one more glass lens. This dual OIS is lens stabilization + Apple-like sensor stabilization, which is called "suspension stabilization" by OPPO, which can provide plus or minus 3 degrees of stabilization and plus or minus 0.7 degrees of rotational stabilization. This module claims to have 2.2 times the volume, 4 times the amount of light into the air, 3 times the stabilization performance, can achieve a safe shutter of 1/2 second, and even has the taste of vivo micro-gimbal.
The Find X5 has a lower publishing price than the Find X3 due to its lower positioning:
8+128 version 3999 yuan
8+256 version 4399 yuan
12+256 version 4799 yuan
Oppo Find X5 Pro is priced 500 yuan higher than the previous generation, but the same match is still 700 yuan lower than the Find X2 Pro of that year:
8+256 version 5999 yuan
12+256 version 6299 yuan
12+512 version 6799 yuan
Find X5 Pro Tianji version, only 12 + 256 version, 5799 yuan, half a month late sale (March 18).
Green Plant's first flat OPPO Pad and OPPO Enco X2 headphones
OPPO Pad is equipped with Snapdragon 870, metal straight edge middle frame + plastic back cover, 6.99mm thick, 507g weight. 10.95-inch 120Hz, 2560x1600 LCD screen (although the dimensions are slightly different from the Xiaomi tablet, but in fact the resolution and ppi are the same). Front 800W, rear 1300W, 8360mAh battery + 33W fast charging, the first AAC ii generation four speakers.
The ColorOS For Pad system has many functions derived from Find N folding screen mobile phones, such as two-finger sliding split screen and various large-screen optimizations, and its additional four-finger shrinkage trigger floating window function, which claims to have 3000+ mainstream App adaptations, which can also be used on the tablet.
In terms of accessories, its stylus OPPO Pencil debuted usI protocol, 17.5ms milliseconds, 4096 levels of pressure sensitivity, magnetic charging, interchangeable nib, 11 hours writing endurance. And magnetic keyboard, 1.4mm key range, Bluetooth, 30 days battery life, with a combination of shortcut keys.
OPPO Pad Publishing Price:
6+128 version 2299 yuan
6+256 version 2699 yuan
8+256 version 2999 yuan
Artist Limited Edition with Stylus 3499 yuan
OPPO Pencil is priced at 499 yuan and magnetic keyboard cover is 399 yuan
The OPPO Enco X2 was the most cost-effective product for the evening's launch, and probably not one of them. 45dB 4000Hz wide frequency noise reduction, claiming better vocal filtration. Tanner design, Hisaishi Jean tuning, the second generation of coaxial dual unit, 11mm dynamic + 6mm planar diaphragm unit, up to LHDC 4.0, Bluetooth 5.2. Monomer 4.7g, with antibacterial ear cap and IP54 protection. Open noise reduction unit 5.5 hours of battery life, with charging case for 22 hours, support Qi charging. The price is 999 yuan, the first 899 yuan.
In addition, the OPPO Air Glass glasses released at the end of the previous year were finally sold, priced at 4999 yuan, booked on February 24, and sold in limited quantities on March 3.
Let MediaTek rush to the 5799 price bracket
When it comes to Find X5, we have to mention the Tianji 9000 that everyone has in mind. The Tianji 9000 is the first time that MediaTek has defeated Qualcomm in the performance of its flagship products for so many years. Backed by the obviously leading TSMC 4nm process, even if the CPU frequency is more aggressive than Qualcomm, the Tianji 9000 has a significantly higher energy consumption ratio. In addition, the performance of this year's arm public gpu has also improved by leaps and bounds, even if it still can't beat Qualcomm's Adreno GPU, but it is also very close.
At the opponent level, Qualcomm has used the Samsung process of pulling crotch for two consecutive years, Snapdragon 888 and Snapdragon 8 Gen 1 is the biggest project to promote the rapid development of mobile phone cooling technology, and domestic manufacturers have become "dragon trainers" for pride. It is the Snapdragon 888 era that will appear at the press conference to mention the "grand situation" of VC heating board and heat dissipation area, and even the Red Devils and savers will add fans to the mobile phone to do active heat dissipation. Ten years ago, no daredevil could have imagined that the 2022 phone would have to be fanned.
History loops so beautifully. The 2015 Snapdragon 810 was plagued by fever, and the Samsung Exynos 7420 soared, becoming the only generation of Exynos SoCs to appear in the flagship of the Samsung National Bank. In 2021 and 2022, the Snapdragon 888 and Snapdragon 8 Gen 1 rekindled the enthusiasm of that year, but at that time, Samsung Exynos, like Google Tensor and Qualcomm Snapdragon, was trapped in the quagmire of heat and energy consumption ratio because of Samsung's backward technology (Note: For historical reasons, Samsung Galaxy S and Note series flagships, using Snapdragon SoC in China, the United States and other CDMA regions, using their own Exynos in European, Korean and other regions).
Now that the Kirin is dormant and other peers are in a slump, MediaTek almost exclusively enjoys a time window that is more than 1 times longer than the Snapdragon 810 empty window period. As soon as the Tianji 9000 specifications came out, the circle was not very happy, at least it was expected.
It may be to learn the lesson of "the flagship core was handed over to Redmi for the first time (it was also called Redmi at that time), and the result was to be broken through the price bottom line", and this first time it was handed over to OPPO, which had the largest number of chips produced by MTK last year. OPPO also did not live up to MediaTek, the first OPPO Find X5 Pro Tianji version of the Tianji 9000, set the highest price in the history of MediaTek's flagship, 5799 yuan. The "MediaTek High-End Dream" has never been so close to reality.
In fact, the Tianji version lacks sensor displacement stabilization, Mariana X, Hashanah, LTPO 2.0 technology, one less glass lens, light 2g, the frequency band is the same as the Find X5 is 13-frequency 5G (the Pro version is 18-frequency 5G), and only 12+256 version, until March 18 to sell.
But even so, the Find X5 Tianji edition may be the first half of 2022, the most well-equipped Tianji 9000 model. OPPO also said that in order to take this start to pay a lot, but OPPO also admitted that because of the huge debugging workload of Narnia X and suspension stabilization, and the mass production time of Tianji 9000 is much later than that of Snapdragon 8 Gen 1, The Tianji version can not catch up with these two technologies, and this generation of Tianji version will be more inclined to performance performance.
Before Qualcomm's next flagship product, the Tianji 9000 must win both word-of-mouth and sales, otherwise it will only be as short-lived as the Samsung Exynos 7420 in 2015, and there is not much time left for MediaTek. First, the second to use the Tianji 9000 will most likely be Redmi, the pricing will definitely be two gears lower than the current, after all, the price of the new machine can not exceed the K50 e-sports version of snapdragon 8 Gen 1 (3299 yuan). Second, in the second half of the year, there will be A TSMC version of the Snapdragon 8 Gen 1, and MediaTek's energy efficiency advantage may no longer exist.
Pricing strategies for green plant polarization
OPPO adopts the opposite pricing strategy on IoT products and mobile phones.
The positioning, configuration and accessories of OPPO Pad are very conventional, and even the screen specifications, SoC selection, and pricing are highly close to the Xiaomi Tablet 5 Series, so that half a day before the conference, the Xiaomi Tablet made a price reduction adjustment. OPPO Pad does not have a 5G version, the Keyboard Cover uses Bluetooth instead of contacts, only 33W fast charging, many details can be seen, the first tablet of the green factory, in the definition may be limited by price positioning. OPPO said that "we don't want to make too much money on this", and also expressed its desire to go.
When it comes to the amount of walking, it can't help but remind people of OPPO's Enco W51 noise-canceling headphones, which with a starting price of 469 yuan and a good noise reduction effect, has lowered the entry threshold of big-name noise-canceling headphones in one fell swoop. Its pricing is extremely advanced, vivo, millet, and W51 can fight the same price headphones, it takes more than half a year to appear. Therefore, even if W51 has a large-scale ear cap allergy problem, it is still applauded and praised, making the "OPPO: becoming the coolest company in the heart of rice noodles" the stem become popular again.
The pricing strategy of the OPPO Enco X2 headphones this time also has the flavor of W51. It was the most cost-effective product at this launch, and probably not one of them. OPPO has its own Blu-ray team, its own understanding and digestion of sound quality, superimposed on the endorsement of Hisaishi Jean and Danna, and it is also willing to pile up materials, audio and noise reduction specifications are very strong, but still maintain the price of the previous generation, but also with 100 first offers.
If the pricing of IoT products is "small profits and quick sales", then mobile phones are now considered "small profits and small sales". Although in name, the Find X5 series is still the Flagship chip of Qualcomm this year and last year, and the price of Find X5 is also from 4499 yuan from the previous generation, down to 3999 yuan, but the previous year's Snapdragon 888 model may not be able to set such a confident price.
It may be that the lesson of the previous two generations of "non-Pro version is too strong", the positioning of non-Pro version continues to decline, as if my big A stock market, a year is not as good as a year. This generation doesn't even have a 2K screen, and the pricing has been thrown 2,000 yuan away by Pro, which is responsible for providing strong green leaf support. The Find X5 Pro, although the same matching pricing is 700 yuan lower than the Find X2 Pro 2 years ago, but the pricing is still 1000 and 1300 yuan higher than the iQOO 9 Pro, Xiaomi 12 Pro, and OnePlus 10 Pro. The spread of all this is now mainly supported by Mariana X.
Looking back at the three generations of the Find X2, X3 and X5 series, the first two generations are the extreme of "punching high-end and impulse", respectively. Find X2 series is full of "do flagship" determination of the product, the configuration even now looks completely outdated, and even has the Samsung flagship itself did not have a 2K 120Hz screen, but also rushed to 5499 yuan, the price record has not been surpassed so far.
The Find X3 series, in order to reduce the cost of the volume, reduced the camera specifications, the rest of the parameters are basically unchanged, the pricing fell sharply. And this year's Find X5 series, even if it sets the price ceiling of the domestic Snapdragon 8 Gen 1 flagship, it is indeed a "chaos" after the two pricing strategies .00 not enough.
OPPO Li Jie: Actually, there are very few real self-developed ones
Back to the topic of Mariana X, which was the focus of the conference, now the three giants of "blue, green and orange" have their own self-developed routes, but they have not touched the traditional "hard bones" of CPU and GPU:
Vivo's existing self-developed chip is the image chip V1. Vivo said in a previous interview that it is to do peripheral auxiliary chips such as display and storage, and is not ready to produce large chips such as SoCs;
Xiaomi changed to a light route after the surging S1 processor in 2017, and now has peripheral chips such as self-developed ISPs and charging ICs;
OPPO made the "big guy" of NPU (itself integrated ISP and sub-memory system), its process and specifications are also very advanced, and said that Mariana X will take at least 2 years, and declared that the current chip only plays 30% of its capabilities.
High-end mobile phone heavy image, image future in computational photography, and the ultimate in computational photography is chip acceleration. OPPO chooses to integrate is the image-specific NPU of the ISP, which is actually a very reasonable thing, which is also the chip that Xiaomi and Vivo will do in the future, but OPPO's steps "step bigger", and the first chip chose NPU.
OPPO's chip route is also very much in line with its usual style. OPPO is a staunch "polishing" enthusiast of textbook-style large-scale applications (after all, cost-effective, who doesn't like it?). ）。 Whether it is a screen, CMOS, or a charging solution, once selected, it will often be used continuously for multiple generations and appear in multiple product lines. Just as we never know how many Kirin 9000 are under Songshan Lake, we will never know how much inventory OPPO has prepared for these ancestral configurations.
In addition, OPPO's Li Jie said in a group interview that "I think that the industry is talking about self-research now, in fact, there are few real self-research." What is self-development? Without a chip team of 2,000 or 3,000 people, it's not called self-development." Its true temperament expresses the dissatisfaction of the masses with the current "self-research atmosphere", and also conveniently hints at the size of the OPPO chip team.
For other mobile phone manufacturers who are eager to enter the high-end, self-developed chips are the road that cannot be avoided. The three giants of Samsung, Apple, and Huawei can be at the high end of the important reason is that they all have self-developed SoCs, all have their own "black boxes", which can avoid the comparison of cost performance of the common platforms such as Qualcomm and MediaTek. Even if the SoC of Samsung Exynos and Huawei HiSilicon Kirin is often compared with Qualcomm's SoC, regardless of whether it wins or loses, its technical level and brand bonus effect have been achieved.
Not to mention the advantages of self-developed chips in soft and hard debugging, domestic manufacturers using Qualcomm platforms, as long as Redmi and true self shot, "everyone is an integrator, what grandson" This sentence can not be avoided, and then pulled back to the cost-effective hand-to-hand combat. And this naked comparison is fatal to any product that wants to hit the high end. To some extent, the use of Qualcomm and MediaTek platforms is mutually exclusive with the high-end rise, and it is indeed necessary to self-developed chips that cannot be directly compared with the "black box" escort.
And the OPPO Find X5 series is ordinary and confident? Or self-research and self-confidence? This is the result of the vote in everyone's wallet to make a conclusion.
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