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Shanghai Museum won the "Silver Pigeon Award", the city's highest publicity award

The results of the 16th "Silver Pigeon Award" organized by the International Propaganda Office of the Shanghai Municipal Committee of the Communist Party of China were recently announced, and a total of 214 works were selected for the selection activity, and the exhibition "Ancient Chinese Bronze Civilization" submitted by the Shanghai Museum won the (2021) Best Event/Case Award.

Shanghai Museum won the "Silver Pigeon Award", the city's highest publicity award
Shanghai Museum won the "Silver Pigeon Award", the city's highest publicity award

From September 16, 2021 to November 14, 2021, the Shanghai Museum held a special exhibition on "Ancient Chinese Bronze Civilization" at the National Museum of Korea, exhibiting 68 pieces/groups of exhibits from the Shanghai Museum's collection, which is the largest special exhibition of bronzes held overseas by the Shanghai Museum in recent years, and has been included in the list of projects of the "China-Korea Cultural Exchange Year" by the Chinese and Korean governments. Previously, in January 2020, the two museums signed the "Friendly and Cultural Exchange Agreement" in Shanghai to jointly promote cultural exchanges, people-to-people communication and mutual learning among civilizations. The success of this cooperation is based on the framework of friendly cooperation between the two museums.

Shanghai Museum won the "Silver Pigeon Award", the city's highest publicity award

At the exhibition site, the audience uses AR (augmented reality) technology equipment

Shanghai Museum won the "Silver Pigeon Award", the city's highest publicity award

The audience visits the little Keding

Shanghai Museum won the "Silver Pigeon Award", the city's highest publicity award

The audience visits Gordon

The exhibition is divided into four sections: the birth of bronzes, the development of bronzes, the ritual system and war, and the changes in bronzes. The exhibition era spans more than 1500 years, showing the characteristics of ancient Chinese bronze civilization with diverse types, rich shapes and magnificent ornaments, completely presenting the trajectory of the occurrence, development and evolution of Chinese bronzes, and using exquisite bronzes with the characteristics of the times, explaining the historical, artistic, scientific and technological values of bronzes, the connotation of Chinese history and culture, and the profound influence of ancient Chinese civilization on the East Asian cultural circle.

Shanghai Museum won the "Silver Pigeon Award", the city's highest publicity award

Inside the exhibition hall

The Shanghai Museum took the initiative to seek a breakthrough in the plight of the epidemic, overcame many difficulties such as the inability of personnel to accompany the exhibition, and held the most academic, largest and high-specification outbound cultural relics exhibition nationwide.

Shanghai Museum won the "Silver Pigeon Award", the city's highest publicity award

Guided tour of the local media preview

The National Museum of Korea, a museum of culture and art, opened in December 1945, is the most important, representative and richest museum in Korea. Within two months of the opening of the exhibition, 33,781 visitors were still received under the condition of strict flow restrictions. During the exhibition, the National Museum of Korea and the Shanghai Museum experts and scholars cooperated to launch a series of public education activities. At the same time, many local Media in South Korea, including Chosun Ilbo and Yonhap News Agency, have repeatedly focused on the exhibition, with a wide impact.

Shanghai Museum won the "Silver Pigeon Award", the city's highest publicity award

Exhibits of Phoenix Pattern (Late Shang Dynasty)

Shanghai Museum won the "Silver Pigeon Award", the city's highest publicity award

Multimedia large screen in the exhibition hall

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