New influencers punch cards
This tide 8 lane
Ever been there?
At the junction of North Sichuan Road and Haining Road
More than 60 old buildings in 8 lanes have been completely preserved
Every space travels through history and has its own story
These days in the third building of Lane 8 of this tide
One is being held
"Centennial Bright Time and Space Art Exhibition"
Wander through it
The first cup of milk in childhood
The first bite of ice cream
Bring back a full of sweet memories
Video Production: Sheng Chen
In 1911, "Ke's" milk began in Xiafei Road in Shanghai
In the 1950s, the "Bright" brand was officially born
Historical documents
Document Bright Dairy
111 years of growth trajectory
In 1937, the company ordered a milk card
International hotels ordered milk vouchers from ke, when ordinary workers could not afford to buy a bottle of milk on their daily income
East China Ministry of Industry propaganda vehicle
In the early 1950s, the jeep carried a loudspeaker through the streets, letting Shanghainese citizens know about new China's first dairy brand, "Guangming".
Milk card in the 1980s and 1990s
With the development of the economy and the enhancement of national strength, milk has gradually entered the homes of ordinary people. When the "post-80s" were young, they should have taken such a "booking milk card" to the milk station in the alley to get milk
Four milk boxes from different generations
Which one have you used at home?
The most memorable time has come!
Here are 11
Different eras of bright cold drinks make molds
Can you recognize several of them?
Let's give you a hint first
Second from left
Obviously it's banana ice cream
What else can you guess?
Feel free to say your answer in the comments section
We will select the top 5 netizens with the largest number of correct answers
Send out a limited edition cultural and creative Bluetooth speaker
Messages are interrupted until 12 noon on February 26
Because I believe, I choose
Users of different ages are also posted here
A thank you note to Bright Dairy
"To exaggerate, my daughter can have today's life, all blessed by the nourishment of bright milk... Our philosophy is to eat less snacks and eat more bottles of milk every day..." Mr. Lu Lao, a citizen over 80 years old, recalled the love affair of his two generations of bright milk in the letter, and praised the latest milk carton recycling action launched by Bright Dairy.
Travel through the historical time and space, stroll to the Guangming Humanities District, sponsored by the previous Guangming Zhiyou title, the Exhibition of Youth Art Expo, creative youth paintings and environmentally friendly benches made of 1380 recycled milk boxes, bringing visitors a literary and artistic feast full of unlimited possibilities of contemporary art.
The most ingenious combination of youth and fashion is in the Guangming Cultural and Creative Zone, from red cultural creation to program sponsorship, to sports marketing and e-sports co-branding and other types of peripheral good things, witnessing every bright creative moment.
Want to come to the century-old alley to find childhood memories?
Tomorrow at 10 a.m
Shanghai People's Radio
The first media weekly program
FM93.4 "Clock in on the Weekend"
It will take you into the Centennial Time Art Exhibition
Live video content will be available
Talkbox client, Weibo and video number
Roll out synchronously
Reservations are welcome
During the live broadcast
There will also be two draws
Exquisite and practical cultural and creative products
Waiting for you to get it!
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