This is "Ala Kotatsu Light Forehead Milk Box", this is "Old Bottom Milk Ticket"... In the exhibition hall, an old Shanghainese tells his childhood story to his children. Recently, bright dairy industry held the first domestic dairy enterprise centennial time art exhibition in Shanghai, which also has a century of history, in the shanghai now tide 8 lane, the lane of historical objects, surrounding good objects, art paintings, joint products to pull the audience back to the lane life of a hundred years ago, feel the unique time art journey.
As one of the characteristics of Shanghai's urban culture, the alleys have witnessed historical changes and years of change, and have imprinted the lives of thousands of Shanghai citizens. This year, it is the 111th year of the history of Bright Dairy, and the development of dairy enterprises in the past century has also become a microcosm of the development of Shanghai.
The exhibition is divided into three theme spaces: Guangming Historical District, Guangming Humanistic District and Guangming Cultural and Creative District on a time-axis. As soon as you step into the Guangming Historical District, you will be activated by the oversized retro milk box full of sense of the times, and through various old-fashioned objects, nostalgic old photos and other exhibitions that break the boundaries of time and space, it is like a century-old development of Bright Dairy full of thick ink. Travel through the historical time and space, stroll to the Guangming Humanities District, sponsored by the previous Guangming Zhiyou title, the Exhibition of Youth Art Expo, creative youth paintings and environmentally friendly benches made of 1380 recycled milk boxes, bringing visitors a literary and artistic feast full of unlimited possibilities of contemporary art. The most ingenious combination of youth and fashion is in the Cultural and Creative District, from red cultural creation to program sponsorship, to sports marketing and e-sports co-branding and other types of peripheral good things have broken through the convention, surprised the visitors, and once again witnessed every bright creative moment.
At the exhibition site, Bright Dairy also invited consumer representatives who wrote autograph letters to Bright Dairy to bring out two generations of Bright Love, the children who created pop art style popsicle paintings, and the artist curators who have been accompanying Bright Dairy to carry out artistic cooperation, respectively, to tell their indissoluble relationship and warm stories with Bright Dairy.
"The Time Art Exhibition not only shows the company's integrity and innovation over the past 111 years, but also shows the Shanghai people's unremitting pursuit of a better life and their attachment to a city." Mr. Huang Liming, Secretary of the Party Committee and Chairman of Bright Dairy Co., Ltd., said in his speech. (Guangming Daily all-media reporter Cao Jijun correspondent Wei Na)
Source: Guangming Daily client