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Sanxiang Metropolis Daily all-media reporter Tian Tian correspondent Jiang Yingzhi
From everyday items to high-end electronics to luxury accessories, more and more categories of goods are available for rental. The rental market is gradually booming, and the way of renting instead of buying is very popular because of its convenience and high cost performance, which perfectly balances the "shyness" of young people and the pursuit of high-quality life.
Why is rent-to-buy so popular? What do you need to be aware of to experience this lifestyle? On May 14, a reporter from Sanxiang Metropolis Daily conducted an interview and investigation.
In the sharing economy, everything can be rented
"For a non-professional like me, the camera usage rate is not high, and it is dusty when I buy it. So when I travel, I will choose to rent a camera on Xianyu, which is more cost-effective for me. Ms. Li, 24, enjoys the rent-to-buy lifestyle, and she said that depending on the camera model, the price will vary, ranging from 50 yuan to 200 yuan a day.
There are many consumers like Ms. Li, and 22-year-old Tian said that driven by the sharing economy, everything can be rented. Occasionally, when she camps outdoors, she will choose to rent outdoor camping equipment on relevant platforms. "Once, as the person in charge, I rented a tent on the Renren rental platform, and it only cost 60 yuan a day." In her opinion, renting instead of buying is a more appropriate choice when there is no need to buy expensive equipment through rental.
"Things are rented, but the experience is real. Leasing is not only an economical and convenient way to consume, but also to reduce the economic burden, a fashionable and environmentally friendly attitude to life, and can promote the efficient use and recycling of resources. Many of my friends around me rent electronic gadgets such as drones, game consoles, headphones, etc. Mr. Xu, 25, believes that the speed of electronic product replacement is getting faster and faster, and it is more in line with the trend of the current intelligent era to obtain the experience of using electronic products by renting.
(Rent-to-buy information on the Internet.) Image source network)
Young people like to rent not only physical items, but also user accounts for various software. Feng is a lover of online games, and he is more willing to spend a few yuan to rent an account on "Xianyu" than to buy a game at a price of two or three hundred yuan, "Some games may not want to play after playing for an hour or two, and it is not cost-effective to spend money to buy an account." When you come across something you really like, buy it again. ”
Rational assessment and vigilance against consumer traps
During the interview, the reporter found that young people pay more attention to the experience in the process of using goods, rather than the ownership of goods. The change in consumption concept is also the reason why the consumption method of renting instead of buying is favored by young people.
Although the rental market is promising, it also faces consumer traps. Some rental products are mixed and the quality is worrying. In the interview, some interviewees also shared their experience of being "cheated" by renting instead of buying.
Ms. Wu, 28, was planning to rent a wedding dress when she got married, but after learning about the market, she eventually dismissed the idea. "Originally, I wanted to spend less money and rent a more expensive and higher-quality wedding dress to surprise everyone, after all, it is the most beautiful day of my life." Ms. Wu reluctantly said, "Most of the wedding dresses available for rent are old and of poor quality. All things considered, the price of buying a wedding dress is not much higher. At least in the wedding dress track, there is no obvious advantage to renting. ”
Ms. Feng, 24, shared an unpleasant experience of renting a car, "Not long ago, I contacted a car rental company through an online car-hailing platform, but the charges were not transparent, there was no price list, and I said that I didn't need to clean the car before renting the car, but I charged a cleaning fee when I returned the car. She believes that the platform should strengthen supervision and jointly create an honest and trustworthy, fair and just leasing ecology, so that consumers can rent with peace of mind and confidence.
Suggestion: Improve the quality of your spending, not overdraft
Why do young people prefer a rent-for-buy lifestyle? Yin Yuanyuan, a professor at Hunan University of Technology and Business, said that in the traditional concept of the mainland, items are closely related to the property attributes of individuals, and purchasing behavior is often a symbol of personal wealth and status. Nowadays, in the context of the sharing economy, young people pay more attention to the use value of objects. From the perspective of sustainable social development, renting instead of buying will help the development of the sharing economy, and will also produce a major breakthrough in the development of a resource-saving society in the future.
At the same time, Yin Yuanyuan also reminded that leasing is a way to avoid impulsive consumption, and the original intention is to improve the quality of consumption, rather than excessive overdraft consumption. Young people should fully consider their own economic strength and consume rationally. You should also be cautious during the leasing process, read the contract payment carefully, and avoid the traps of irregular lease contracts.
Li Jian, a lawyer at Hunan Wanhe United Law Firm, reminded that there are also legal risks associated with renting instead of buying, especially high-value electronic products, and consumers must carefully inspect and verify the product when leasing to avoid liability for compensation caused by quality disputes in the later stage. There is a lack of supervision of individual leasing behavior, and try to choose a business with a good reputation and long-term operation for leasing. At the same time, both parties should sign a written agreement to effectively agree on the corresponding product defects and the scope of exemption, so as to minimize the legal risk.