On February 24, Jaguar Land Rover officially announced a strategic cooperation with NVIDIA, and the scientific and technological forces of the two sides will carry out in-depth cooperation in software. NVIDIA is an artificial intelligence computing company focused on creating products that enhance the human-computer interaction experience for both personal and professional computing platforms. Together, the two companies will jointly develop ai-driven autonomous driving and connected technologies to bring consumers a smarter and more convenient travel experience and digital services, while also implementing the industry goal of sustainable development.
Under the guidance of the "Reinventing the Future" strategy, Jaguar Land Rover strives to establish knowledge sharing and close cooperation with industry leaders, continue to help the brand electrification and intelligence process, and take a step forward in the field of sustainable development, striving to be the industry leader. With electrification at its core, Jaguar Land Rover continues to promote close cooperation with industry leaders and research institutes to strengthen its sustainability and reduce carbon emissions.
Accelerate the electrification layout to highlight the unique charm of the dual brand
In February 2021, Jaguar Land Rover officially launched its new global strategy, Reinventing the Future, laying the foundation for the brand's sustainable development. In the future, Jaguar Land Rover will also be empowered through design, all of which are the concept and strategic layout of "new modern luxury attention to future development". Under the guidance of the "Reinventing the Future" strategy, the electrification of the Jaguar and Land Rover brands is at the core and will be gradually strengthened in the future to create a more distinctive brand personality. Previously, the official said that in the next decade, jaguar Land Rover two brands will provide pure electric versions of all their models. And through the launch of new products, create a more distinctive brand personality.
At present, Jaguar Land Rover has launched a new MLA-Flex luxury electrification architecture, which is compatible with electrified internal combustion engine systems at an initial stage, and under the continuous promotion of Jaguar Land Rover's electrification process, the electric model can also be supported at the same time, providing a prerequisite for the strong performance and quality of future Land Rover brand models. In addition, under this architecture, the vehicle can also realize the close integration of hardware, digital technology and software, so as to achieve efficient collaboration and help the future new models to achieve leapfrog development of an integrated ecosystem.
Starting in 2021, Jaguar Land Rover has launched the 2022 Range Rover Sport P400e and Discovery Sport P300e, the new Defender 110 P400e and the new Range Rover Evoque L P300e four plug-in hybrid models, further demonstrating the potential of Jaguar Land Rover's electrification track. In the future, the Jaguar brand will continue its highly emotional design language and pioneering new technologies, adhering to the concept of "racing for the new, racing to promote research", drawing inspiration from the track, developing the world's leading electrification technology with the help of the test platform of I-TYPE racing, and the sincere cooperation between jaguar ICS team and partners will also play an important role in the Jaguar Land Rover electrification ecosystem, providing more possibilities for the electrification of production vehicles and performance upgrades.
Jaguar Land Rover has also set its own phased net zero carbon emission target, saying that it will achieve zero exhaust emissions by 2036 and achieve net zero carbon emissions in all aspects of supply chains, products and operations in 2039, helping to achieve the global goal of "carbon peaking and carbon neutrality".
The efficient use of clean energy is one of the important ways to achieve the "double carbon" strategy, Jaguar Land Rover will also take technology as the core of driving the evolution of travel mode, increase capital and energy investment in clean energy research and development, battery recycling, innovative material applications, etc., optimize the industrial layout, and promote the sustainable play of the automotive industry. In 2021, Jaguar Land Rover built a hydrogen fuel cell Electric Vehicle based on land Rover Defender, which has the characteristics of high energy density and rapid energy replenishment, and can also maximize its endurance in low temperature environments, which has become one of the most ideal solutions to the endurance anxiety of large vehicles. Since 2018, global hydrogen fuel cell sales have almost doubled, hydrogen refueling stations have also increased by more than 20%, and it is expected that by 2030, the global number of hydrogen fuel cells will exceed 10 million units, and the number of hydrogen refueling stations will also increase to 10,000.
In addition, Land Rover will also optimize the industrial and technological layout, and continue to explore the future space of technology-driven green travel, in 2021, Jaguar Land Rover's venture capital institution - InMotion invested in lithium battery recycling materials company Battery Resourcers, to minimize waste of resources and create a circular economy. In terms of materials, Jaguar Land Rover focuses on lightweight research on composite materials, and is committed to providing consumers with longer zero-emission endurance, more powerful electric vehicles and a more dynamic driving experience, constantly refreshing the quality of electrification development in the luxury automotive industry. In addition, Jaguar Land Rover has partnered with ECONYL, a leading brand in the recycled nylon industry, to explore the recycling of materials from industrial materials, garment fabric scraps, marine plastics and landfill waste, which can be reprocessed for the production of vehicle floor mats and some interior materials. It also brings consumers a healthier and quality experience.
Write at the end
In the face of the industry goal of "carbon neutrality", Jaguar Land Rover has continuously made efforts in the field of electrification and sustainable development, improved its business layout and technology layout, and actively promoted and implemented the development and practice of the "Reshaping the Future" strategy. Judging from every step of jaguar Land Rover's current actions, its electrification plan has established a good start and a solid cornerstone, so in the future, Jaguar Land Rover will continue to deeply participate in China's "carbon peak, carbon neutrality" goal with a global vision and cutting-edge technological innovation, bringing consumers a greener, healthier and high-quality travel experience.