EasyCar News' new generation of Ford F-150 Raptor will open reservations today, and the "Ford Pickup Camp" WeChat Mini Program is the only official booking platform.
The all-new ford F-150 Raptor is sold in a direct-to-market model, providing a more professional, personalized and transparent consumer experience. Agents serving customers will be selected from the new Jiangling Ford passenger car authorized dealers to better serve Chinese pickup truck customers with a new experience process.
The new car will be available in 6 colors, including Fearless Orange, Hardcore Black, Liberty Blue, Mythril Silver, Passion Blue and Extreme White. After completing the payment of 5,000 yuan of intention money in the WeChat Mini Program "Ford Pickup Camp" and meeting the conditions of booking rights issuance, booked customers can join the "Journey First Enjoyment Plan" and enjoy the rights and interests of priority delivery and priority participation in brand experience activities, and the first 200 booked owners can enjoy customized souvenirs when the vehicle is delivered. Deliveries of new vehicles to consumers are expected to begin at the end of the third quarter of 2022.
Chen Anning, Group Vice President of Ford Motor Corporation and President and CEO of Ford China, said: "Since the announcement at the end of last year that a new generation of Ford F-150 Raptors will land in China, it has received a warm response from Ford pickup truck owners and the majority of Chinese off-road enthusiasts. With the opening of the reservation, we expect more Chinese consumers to personally feel the Built Ford Tough concept interpreted by this iconic model and appreciate the brand spirit of Ford's 'pioneering innovation'." ”