On June 12, You Xiaogang, president of the China Television Drama Production Industry Association and a national first-class director, visited Shanghai Star Power Science and Technology Innovation Space and reached a deep consensus with Zhu Yang, founder and chairman of Shanghai Star Power, on cooperation in film and television and large cultural and entertainment industries.
The China Television Drama Production Industry Association currently has more than 400 member units, all of which are the most powerful backbone enterprises in China's television drama production, and their output and prime-time broadcast share account for 90% of the national total.
| You Xiaogang: The industrialization platform boosts the innovation and development of the film and television production industry
At present, the TV drama production industry is generally facing a series of difficulties such as serious shortage of funds, prolonged production cycle, and sharp decline in film purchase prices, and is also facing the impact of online video platforms such as iQiyi, Youku, and Tencent. According to the data released by the State Administration of Radio, Film and Television on the filing and publicity of TV dramas, in the first quarter of 2021, there were 117 TV dramas for filming and production in the country, down 38.1% year-on-year, and the number of planned filings of key network dramas reached 323, an increase of 58% year-on-year; there were 53 online dramas that were filed online, while only 39 TV dramas were recorded. You Xiaogang pointed out that the production capacity structure adjustment of the TV drama production industry has weakened the mainstream status of the traditional TV production center and the "taiwan broadcasting" model, and the industry should continue to deepen the reform of the mechanism, avoid chaos, standardize development, encourage script innovation, production innovation, and optimize the industrial ecology.
President of China Television Drama Production Industry Association,
National first-class director You Xiaogang
You Xiaogang believes that it is the trend of the times to promote the development of the film and television industry with an industrial platform. As the cultural and creative industries represented by film and television have become the strategic opportunities for local governments to focus on deployment, cooperation with local governments to cultivate the film and television industry chain, encourage social capital participation, build a new distribution platform, and innovate the sharing model will effectively promote the benign and high-quality development of the industry, and meet the people's demand for excellent literary and artistic works, which is more conducive to promoting the effective realization of the strategic goal of the 2035 cultural power in the TV drama industry.
zhuyang, |: Extensively connect industrial resources and seek investment opportunities in cultural and entertainment tracks
Shanghai Xingdong gathers local governments, enterprises, capital, science and technology, talents and other element resources, the whole chain of service industry development, the cumulative number of visits to entrepreneurs more than 120,000 people, bringing together more than 1,000 top investment institutions, is a super energy field for accurate docking and cooperation of industrial resources. In June 2018, the Shanghai Fashion Center of the New Silk Road was unveiled at Shanghai Star Power, and the 68th Miss World Shanghai Division was launched at the same time; in December of the same year, the TV series "Dapudong" filmed by Shanghai Star Power was heavily registered in the CCTV-1 golden file.
Zhu Yang, founder and chairman of Shanghai Star Power
Zhu Yang said that the film and television industry will be deeply integrated with science and technology, finance, creative design, pan-entertainment, etc., cultivate new formats of film and television culture, build a modern film and television industry cluster, and become a growth pole for regional economic development and a new engine for transformation and upgrading in many places. Shanghai Star Power hopes to work together with the China Television Drama Production Industry Association to guide the government, enterprises and capital to participate in the construction of industrialization platforms and entertainment bases, explore investment opportunities in the entertainment consumption track, and contribute to the prosperity of the industry and cultural power.