"The Chinese media trip to Fujian is over, and the 'Chinese media in-depth trip' has begun." The reporters of the German Overseas Chinese Daily and the European Youth Daily have a sense of "superiority": the 2022 Hisilk Chinese Media Development Forum and the Chinese Media Fujian Trip ended, watching their friends return with reluctance, they chose to stay and go to Dehua to explore the world's most sought after "net red" ice pier recently, as well as the snow Rongrong that is about to usher in the main show. Below, let's continue to follow in their footsteps and see what kind of ice pier legend they found -
Want an ice pier?
Meet "Dun Daddy" first
"Dun Dad", this is Zheng Pengfei's new nickname. He is the general manager of Quanzhou Dehua Shunmei CeramicSMG Co., Ltd., and his company is a licensed manufacturer of ceramic products for the Winter Olympic Mascot. That is to say, the ceramic ice piers and snow melting that make your eyes shine and your skin as delicate as jade are produced by his family. A "dun dad" is full of the people's hope for the "one household and one pier" without (cai) limit (hong) thirst (pi).
Zheng Pengfei, source German Overseas Chinese Daily
In order to meet the wishes of the people of the whole country and even the world, Zheng Pengfei has taken various incentive measures to summon workers back to work since the sixth day of the New Year. Hundreds of people have increased their horsepower to produce, but they still can't keep up with the speed of orders, and one of the reasons is that this is a manual work!
The ceramic version of the "ice pier" must be made by hand by ceramic craftsmen, and it takes 1 month to go through dozens of processes such as sculpture, polishing, billet making, kiln, coloring, appliqué embellishment, glaze fixing, and drying.
Now the whole production process is quite smooth, but from proofing to molding, Zheng Pengfei said that they did not hit a wall less. Dozens of times of proofing, not to mention, to the molding stage, the two mascots are rounded body, light limbs, susceptible to physical interference, "broken head" and "broken foot" often occur. It was after some trials that we had a perfect finished product and passed the audit of the Olympic Committee.
But that's not the biggest challenge they've ever faced. Coming to Zheng Pengfei's factory, you can see Marvel heroes and Disney princesses, all of whom are vividly shaped, exquisitely detailed, and weimiao Weixiao, reflecting a very high level of craftsmanship.
Being able to receive orders from the Beijing Winter Olympics and Disney is undoubtedly the embodiment of Zheng Pengfei's corporate strength, but his family is not the only one in Dehua. With more than 3,000 ceramic enterprises in Dehua, 70% of ceramic products are sold to more than 190 countries and regions. The porcelain capital, which has been operating in ceramics for more than 3,000 years, has not stopped its world journey since the Song and Yuan dynasties, and has always actively embraced change.
Source: German Overseas Chinese Daily
True to its name
"Ceramic Capital of the World"
Zheng Pengfei, the "Daddy of Dun", has another identity: vice chairman of the German Federation of Returned Overseas Chinese and senior adviser of the German Fujian Federation of Hometowns.
"The Maritime Silk Road once made Chinese ceramics go to the world, and the glory cannot only stay on cultural sites, but also our local entrepreneurs must find the international market demand, so that more of today's ceramics can also go to the international market." Zheng Pengfei said.
From right: Liu Guijiang, editor-in-chief of the German Overseas Chinese Daily, Liu Zhenguo, deputy editor-in-chief of the European Youth Daily, and Zheng Pengfei
As early as 2000, Zheng Pengfei began to take the outward step, registered and established "Shunmei Group (Germany) Co., Ltd." in Hagen, Germany, and set up the "SMG Handicraft Design and Planning Center", hiring local arts and crafts professionals to plan and design handicrafts that adapt to the European and American markets and conform to European and American customs and cultural habits. It is designed in Europe, developed, prototyping, producing in China, and then marketing globally.
Shunmei's successful experience has been promoted in Dehua, and more and more Dehua ceramic enterprises have led the innovation and change of ceramic art with creativity, innovated in design, material and process, and injected cultural elements to accelerate industrial transformation and upgrading.
Today, Dehua has the only national industrial design and research institute in the ceramic industry, is the country's largest ceramic handicraft production and export base, the country's largest ceramic tea set and flower pot production base, the national export ceramic quality and safety demonstration zone, ceramic brand value of 108.6 billion yuan. In 2015, Dehua was selected as the "World Ceramic Capital" by the UNESCO World Handicraft Council.
Originally running to the ice pier, the Chinese media reporters saw the new power point of Dehua to empower the ceramic industry in both directions with "scientific and technological elements" and "cultural elements", and saw Dehua, which accumulated thick and thin hair and actively embraced the world - isn't this also the case with the Beijing Winter Olympics?
Chinese media look at the Beijing Winter Olympics:
Great power style!
"The value and significance of the Beijing Winter Olympics go far beyond hosting the Games itself." Wang Chuanming, deputy editor-in-chief of the New World Times, said. It is precisely because of the overseas Chinese that they feel more deeply the influence of the successful hosting of the Beijing Winter Olympics, whether it is to enhance the image of China or to unite overseas Chinese.
"It has shattered a lot of the West's slander against China," said Xu Zheng, deputy editor-in-chief of the North American Xinqiao Network: "The Beijing Winter Olympics have provided a venue for athletes from all over the world to fully display their style, and also demonstrated the motherland's strong motivation to fight the epidemic and unite the people of all countries in the world to move forward together." ”
To this end, these Chinese media people have planned a series of reports and actively joined the "propaganda team" to show the world China's new image. For example, the German Overseas Chinese Daily not only set up a special page to report on the Beijing Winter Olympics, but also strengthened the creation of commentaries and reviews on the relevant topics of the Winter Olympics, focusing on the Beijing Winter Olympics in depth, and also reported that overseas Chinese in Germany held a variety of activities to support the Beijing Winter Olympics.
For overseas wanderers, the motherland has always been placed in the softest corner of their hearts, which is the harbor they look back fondly. They sincerely look forward to the good of the motherland and have been making their own efforts for the great rejuvenation of the Chinese nation.
The 2022 HiSilk Chinese Media Development Forum and The Chinese Media Fujian Trip is over, but their new chapter of HiSilk continues to be written.
The 2022 HiSilk Chinese Media Development Forum & Chinese Media Fujian Tour is hosted by the Information Office of the People's Government of Fujian Province, the Overseas Chinese Affairs Office of the People's Government of Fujian Province, the Internet Information Office of Fujian Province, and the Fujian Provincial Radio and Television Bureau, hosted by Fujian Radio, Film and Television Group Strait Television Station, and implemented by Fujian Comparable Information Technology Co., Ltd. (Chinese Toutiao).
Edit | Weng Xiang
Editor-in-Chief | Zhang Sugui
Producer | Xu Hongwei