The COVID-19 pandemic has been raging around the world for two years, and in this global catastrophe, countries' economies, lives and order have been hit hard. Some countries and governments shouldering the mission of national rejuvenation have also begun various forms of economic and cultural revitalization and recovery while actively fighting the epidemic.
Recently, as the cradle of European nations and cultures, Italy, located in the heart of Europe, launched a dissemination project with the theme of "Italy is so chic BeIT" on a global scale, which was jointly launched by the Italian Foreign Trade Commission and the Italian Ministry of Foreign Affairs and International Cooperation, handing out six national business cards of "innovation, creativity, fashion, diversity, inheritance and passion" to the world, interpreting Italian products and industries, aiming to revitalize Italy's global image, attract investment, resources, trade and tourism.
It is understood that the reason for setting the above six national business cards is because these six national business cards can best reflect Italy, a country where European classical and modern, art and humanities, history and future multiculturalism blend, for the people of the world, these six business cards are both familiar and full of freshness and attractiveness.
Birthplace of Italian "passion"
The surging and passionate people of Italy have almost become the exclusive memory of the world for Italy, and in this national cultural and economic communication activity, the Italian official has also fully interpreted the business card of passion: in this hot land of Italy, when inspiration meets persistence, when warmth casts enthusiasm: Italian passion is born from this. Whether in sports, science, research or design, the passion of Italians has unparalleled power. It is this passion that constantly motivates Italians to invest and ignite excellence.
Long-distance culture will always be "inherited"
When it comes to Europe, Rome, the capital of Italy in the heart of Europe, is unassailable. 4,000 museums, 6,000 archaeological sites, more than 50 world cultural heritage sites... These are just a tip of the iceberg of Italy's cultural treasures. Italy is a cultural birthplace that allows time to blend in time and space between history and reality, and can be passed on and extended for a long time. In this national cultural dissemination in Italy, inheriting this national business card represents not only culture and history, but also more undocumented or excavated beauty.
The ultimate "idea"
Do you know? The world's first ice cream cone, the first piano, cello, the first commercial computer microprocessor Intel 4004 are all made by Italians!
From the Roman Empire, along the Northern Alps to Sicily, Italy's iconic creative calling card not only changed the world in history, but is still at the forefront of global creativity today. The Italian national publicity materials also fully interpret and introduce the national business card of creativity: Italy has unlimited professional creativity. In Italy, creativity is not only the embodiment of talent and originality, but also the spark that ignites the creation of ideas and the achievement of masterpieces, but also the expression of the ultimate art, and far beyond the field of fashion and gastronomy.
"Innovation" that achieves excellence
From artisans of ancient traditions such as Murano glass and embossed jewelry, to high-tech engineering of world-class motorcycles, to more than 105,000 high-tech companies. Through its repeated innovations in the fields of art, history, culture and science, Italy has made "Made in Italy" leave an indelible mark on the world. In the future, the business card of Italian innovation will continue to heat up, and its skills and creativity passed down from generation to generation will give the Italian brand unique value, while integrating with the ever-bursting passion and creativity to become the key to the success of Italian design and manufacturing and cannot be replicated.
Unparalleled "fashion"
Combining quality and art, combining elegance and refinement, and giving it a sense of beauty... Italian fashion is difficult to taste in one dimension. It seems to be a fusion of precision and perfection, or the perfect formula for an Italian taste. Elegant and relaxed, rugged and irresistibly charming, fashion is a well-deserved italian business card. To this day, Milan Fashion Week, Gucci, PRADA, Giorgio Armani, Versace... These world-known Italian fashions are only the tip of the iceberg of the Italian fashion map, and the unparalleled fashion that belongs to Italy is still being continuously excavated and subverted, adding many legendary colors to fashion.
The "Diversity" of The Hundred Rivers
Unlike other cultures, Italy's diversity is more important than this – Italy is a fascinating country where different ideas and forces collide and mediterranean cultures meet and merge. In Italy, diversity permeates the DNA of every Italian: it is ubiquitous in the people and the environment, in the territory and in gastronomy, manufacturing and culture, and diversity makes Italy so different throughout Europe and the world that it is worth exploring endlessly.
It is reported that italy's communication activities will be fully launched in China in the near future, so that the world can fully appreciate the unique beauty of Italy.
Let's wait and see.
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