Yang Dajie in Hubei opened a brine restaurant, only 10 square meters, did not expect that he actually earned 1.8 million in one year, how did this work?
1. Background Introduction
Yang Dajie is an authentic Hubei person, her luck is very bad, originally with her husband to go to Guangdong to work, the result of the husband finally met the woman outside, directly divorced her, originally two people went together, the result of the final return is only Yang Dajie alone.
Although there are some men to pursue her, but Sister Yang is suspicious of them, thinking that men are all the same, eating in the bowl, thinking about the pot, so Yang has always been single.
It is not easy for a woman to run around the city alone, And Sister Yang has suffered a lot of grievances, but there is no way, she is a woman, not young, and uneducated, survival is a difficulty, let alone life.
To tell the truth, like Yang Dajie this kind of woman, there are many in real life, but the difference is that Yang Dajie has ambitions, many women with the same fate as her have basically confessed their fate, but Yang Dajie has not, her husband has not, her son has not, her parents have died one after another, for Yang Dajie, life actually does not have too many choices, so in the end she chooses to fight, in case the bicycle becomes a motorcycle?
It is with this idea that Yang Dajie opened a brine restaurant, her money is not much, and there was just a relatively small façade at that time, saying that it was a façade, in fact, it was just an extra space, Yang Dajie installed the door herself, and then made a window inside, customers can come in front of the window to choose the brine they want.
At the beginning, the business of the brine restaurant was not good, because not many customers knew about the brine restaurant, and then Yang Dajie found me, relying on the marketing plan I provided, Yang Dajie's business finally exploded, and it took only one year to earn 1.8 million.
Of course, the activity (industry) cases cited here are only a few ways to do it, and there are more strategies and "routines" in my column about physical store operations, if you are interested, you can click to watch and recharge yourself.
So what kind of marketing plan did I provide to Sister Yang? I believe that many friends do not know, let me briefly introduce it to you.
Second, how much money is spent, how much money is sent
In order to attract consumers to the greatest extent, I let Sister Yang engage in such an activity, that is, as long as the customer comes to the brine restaurant to consume, then how much money to spend will send to the customer, which is equivalent to the customer buying brine dishes for free.
Once the activity was launched, consumers were stunned, they have never seen this kind of preferential activity, customers know that they have lost money and made money, but this activity carried out by the brine restaurant is simply a loss-making sale, and many people wonder whether Yang Dajie is brain damaged.
I believe that many friends will be very confused when they see this, why is this so? Are brine restaurants really not making money? Of course not, in fact, the reason why the marina restaurant does this is because there is a huge routine hidden behind the activity, but most consumers do not understand it.
Let me analyze what the routine in this is all about, I believe that after reading it, you will suddenly realize what the logic of doing business is all about.
Third, customers apply for membership cards is the key
Although the customer spends how much yuan to give the customer, but there is a premise, that is, the customer needs to apply for membership, and it is not easy to apply for membership, the customer needs to invite 2 friends to the brine restaurant to consume, and after consumption, it is also necessary to add the customer base of the brine restaurant.
In this way, it is equivalent to realizing the fission of customers, and because customers have added customer groups, it is equivalent to Yang Dajie can also do private domain traffic.
Then there may be many friends will be curious, although the customers are attracted, but is the customer's consumption of money not returned to the customer? If so, wouldn't that be deceiving consumers?
Of course, it is not to deceive consumers, the money consumed by customers is indeed to give customers, but those money is recharged in the customer's membership card, and in the future, customers can use 15% of it to deduct, so that it is white to give customers a 8.5% discount, the brine restaurant has no loss, and consumers also have a cheap account.
For brine restaurants, customers can make money by spending in brine restaurants, in addition, customers have joined the customer base, and brine restaurants can also help other businesses advertise in the group to make money.
The idea is not right, how you play is a loss of money. If you are not good at doing business now, it is recommended that you take a look at it and learn more about how others play.
So no matter what you're doing, you can also engage in a similar campaign, or find a marketing plan that suits you better in the column below.
If you are having difficulty operating now, if you lack customers, if your products cannot be sold, you may wish to look for a suitable industry in the column to see how smart people do business.