Every Sunday morning, there is always a wonderful classical concert playing in the concert hall and over the city of Shanghai, which is the "Weekly Radio Concert". Since its inception in 1982, this broadcasting and Shanghai citizens' "radio agreement" has lasted for 40 years. The regular frequency, the ticket price of the public welfare, and the convenience of being able to listen to it anywhere have gradually brought high and low classical music into the lives of the citizens.
As a "time-honored" music brand under the classic 947 of Shanghai People's Radio, on February 23, the "Weekly Radio Concert 40th Anniversary Performance Season" was officially released at the Shanghai Broadcasting Arts Center. This year, starbucks will launch a new late edition master class series, talented teenager series, youth support program and other performances and activities.
For 40 years, the Xingguang Association insisted on popularizing classical music
The Star Club is the oldest and most widely disseminated popular series of concerts in China. In the 40 years since its founding, along with the sound of electric waves, it has witnessed the subtle changes of the city.
In 2005, Wang Yong, dean of the School of Music of Shanghai University, joined the Star Broadcasting Association and became the host of classical music. Fast forward 17 years, and he is still an active member of the Star Broadcasting Society. "In 17 years, I've seen the market share of classical music grow so rapidly." Wang Yong remembers that someone made statistics that more than 10 years ago in Shanghai, less than 10,000 music fans listened to more than 6 classical concerts a year, and classical music was an undisputed niche hobby. "Now the number of fans has expanded several times, and the number of classical music performances is also several times higher than it was more than 10 years ago."
In 1982, Shanghai People's Radio founded the "Weekly Radio Concert" program, which enriched the musical and cultural life of Shanghai citizens in the form of offline concerts and live radio broadcasts. Although in the mid-1990s, the Society was suspended for some reasons, but in 2004, with the launch of "Classic 947", the Society resumed live performances and live broadcasts as the main program. A classical concert is held every Sunday, which continues to this day and benefits an average of more than 7 million visitors per year.
As a member of the popularization of classical music, Wang Yong is very sensitive to "change". "At first, the threshold of the Star Broadcasting Club was not high, and the music played and the stories explained by the host were all entry-level. But now, someone who heard your commentary in 2005 can't repeat the previous content. The biggest challenge these days is to take care of both new audiences and old fans. In the metropolis of more than 24 million people, he said, "the biggest feature of the Star Society is that there is no model of what we do that can be copied." ”
Performers feel the same way. Since middle school, Zhang Runwei, a young teacher of the Orchestra Department of Shanghai Conservatory of Music and the guest chief of the Shanghai Philharmonic Orchestra, has been a regular visitor to the Xingguang Association, witnessing the development of the Xingguang Association along the way. "The Star Club has recorded my youth and years." He recalled that in the middle school era, although there were many opportunities to take the stage, most of them were on-campus performances or pre-competition preparations, and the audience was either professional teachers or parents of classmates. "Star Club is different, it made me yearn for the stage, which was a crucial turning point in my life." With the growth of music fans, Zhang Rungu, as a performer, has also experienced the transformation of the performance repertoire from easy to difficult. "Now, I attend the Star Broadcasting Club as the Philharmonic Principal, and most of the music I play is the track that 'audiophiles' love. As an activity to popularize classical music, the Star Canton Association has contributed a lot. ”
Shanghai's happiness index is the highest 50 yuan consumption
"Over the past 40 years, Xingguang club has always adhered to the positioning of high quality, low fare, popularization and service." Gu Zhenli, frequency director of Classic 947, introduced that on the occasion of the 40th anniversary of the Star Broadcasting Association, many special plans will be launched this year to face the future and enhance the popularity of classical music.
Expert hosts interspersed between the tracks and give in-depth and simple explanations, which has always been a feature of the Star Broadcasting Club. This year, the model of "explanation + concert" has been upgraded again, and The Star Broadcasting Club has launched the "Master Class Series", inviting three conductors to act as hosts and unravel the music code of classic creations from their perspectives. This is similar to the 1958 series of "Concerts for Young People" launched by conductor, composer and educator Leonard Bernstein in collaboration with CBS.
In the master class series, conductor Xu Zhong will lead the Shanghai Opera House to explore the style of Italian opera through the classic opera overtures and singing passages of Verdi and Bellini; conductor Zhang Guoyong will bring the Shanghai Opera House Symphony Orchestra to bring an appreciation of Russian symphonic works; conductor Zhang Yi will bring the Shanghai Philharmonic Orchestra to bring the "Round Dance" special concert. It is worth mentioning that the three master classes will be presented in the form of a late version, which is different from the morning version that starts at 10:30 a.m. on Sunday morning, providing a richer time and content choice for the philharmonics.
In addition, this year's Star Broadcasting Will also launch the "Approaching Philharmonic Series" and "Talented Teenager Series". The former joined hands with the Shanghai Philharmonic Orchestra to launch a symphonic feast suitable for advanced music fans, including "Deciphering the New Classics" by conductor Fanny, "Deaopai vs Russian School" by conductor Zhao Xiaoou, and "French Morning Song" by conductor Cheng Ye. The latter shows the style of a young musician, and composer He Zhanhao will join hands with the Huangpu District Children's Palace Folk Orchestra to present the charm of folk music. Conductor Cao Peng will bring autistic children on stage to warm their hearts with music.
Gu Zhenli said that in recent years, Xingguang clubs have taken the initiative to go out, attracting and cultivating more music fans and allowing more listeners to feel the charm of classical music. For example, last year, the Star Broadcasting Association and the Weekly Opera Broadcasting Conference joined hands with the Shanghai Nine Trees Future Art Center for the first time to customize the "Fengxian Nine Trees Double Star Festival Performance Season" throughout the year, with high-quality, low-ticket performances, benefiting a large number of new Shanghainese families living in Fengxian New Town. This year, the two sides will continue to work together to launch a number of heavyweight concerts. At the same time, following the "16-hour marathon concert for the 250th anniversary of Beethoven's birth", on April 10 this year, Classic 947 will hold a special edition of the 12-hour Star Broadcasting Conference, presenting the classic performance clips of the 40 years of star broadcasting and the world premiere and Chinese premiere works throughout the day.
In the eyes of many music fans, Xingguanghui is "the highest 50 yuan consumption in Shanghai's happiness index". "This year we still insist on the public welfare price." Gu Zhenli said that the epidemic is dangerous and organic for offline music activities, "For frequency, for music popularization, it is now a good window period." We have been doing it for 40 years, and I believe we can do it for the next 40 years. ”