English-language media The Star headline article: Nars officially announced "Chinese superstar" Xiao Zhan as the latest brand spokesperson.
After Nars official brand spokesperson Xiao Post-War, the official websites of the United States 🇺🇸 and Canada 🇨🇦 collapsed in seconds [I want to be quiet], and overseas netizens also shared offline hot photos and online hot data on major 🌍 overseas social platforms.
【Translation to the effect】:
Nowadays, a golden pass for fashion and luxury brands to drive sales and achieve commercial success is celebrity endorsements.
Over the past few years, we've seen a wide variety of Asian faces leading the way in brand endorsements. From BTS's partnership with French luxury fashion brand Louis Vuitton to Zhou Dongyu's partnership with Victoria's Secret, a well-known beauty retailer in the United States, this marketing strategy shows no signs of slowing down.
French beauty and skincare company Nars Cosmetics took advantage of this trend and recently officially announced Chinese superstar Xiao Zhan as the brand spokesperson.
On Feb. 20, Nars announced on Instagram that Xiao Zhan perfectly exemplifies the brand's long-standing commitment to a bold vision of beauty and self-expression.
The 30-year-old actor has starred in various popular TV series, such as Chen Qingling (2019), His Highness the Wolf (2020), and Douluo Continent (2021), which made him popular around the world.
In April 2020, Xiao Zhan broke the Guinness World Record, and the sales of the digital single Spotlight Light Spot exceeded 25.48 million copies in 24 hours.
With more than 29.8 million followers on The Chinese social networking site Weibo, the acclaimed actor and singer is undoubtedly one of China's most influential celebrities.
That being said, this is not Xiao Zhan's first contact with luxury brands. Luxury brands such as Gucci, Tod's and Zenith have also named him the brand's spokesperson.
His influence in the fashion industry is enormous. From luxury watches to high-end cosmetics, Xiao Zhan has everything.
Xiao Zhan's same model will definitely be snapped up.
Just one day after the announcement, Nars' advertising video received more than 42.1 million views, 5.86 million likes and 1 million retweets on Weibo, cementing the superstar's influence in the fashion industry.
Items in online and offline stores also sold out quickly. On social media, fans posted photos of various crowds gathering at Nars stores, as well as screencasts of cosmetics selling out on e-commerce sites.
On Tmall, the world's third-most visited website in 2021 based on Alexa Ranks, the Nars flagship store saw its post-war transaction volume increase by 20,741.14 percent, up 50 places and rank first among all brands.
