laitimes

Capital Normal University: Chinese style in the image landscape design of the Winter Olympics

With the successful conclusion of the Beijing Winter Olympic Games, the Winter Paralympic Games have gradually entered people's field of vision. "Landscape within Landscape" has become a highlight of the Yanqing Winter Paralympic Awards Plaza.

Yanqing Winter Paralympic Awards Plaza: A landscape in the landscape

In June 2021, Capital Normal University received the task of the Winter Olympic Organizing Committee to participate in the image landscape design project of the Beijing Winter Olympic Games. Projects include: capital stadium, Yanqing Winter Olympic Village, Yanqing Winter Paralympic Games Awards Plaza image landscape design. After half a year of intense work, the team of the Academy of Fine Arts of Capital Normal University successfully completed the task of image landscape design with international vision and Chinese characteristics.

The image landscape design of the Yanqing Winter Paralympic Awards Plaza was undertaken by the team of Professor Li Zhongyang, head of project landscape design of Capital Normal University and director of the Institute of Visual Design and Education of Capital Normal University, including Zhang Tong, Visual Director Li Yan and a number of graduate students.

In order to better serve the Winter Paralympic Games and facilitate disabled athletes to receive awards nearby, the Winter Olympic Organizing Committee has specially opened up the original site of the World Horticultural Exposition into a winter Paralympic Awards Square. Professor Li Zhongyang's design team adapted to local conditions, converted the original site of the World Horticultural Exposition, and under the condition that the original building structure remained unchanged, the image landscape design method was used to carry out the overall transformation, integrate and form a "landscape in the landscape", highlight the visual highlights, and achieve the effect of adding color to the scenery.

Capital Normal University: Chinese style in the image landscape design of the Winter Olympics

"We focus on the characteristics of the disabled in areas such as gate entrances, athletes' waiting areas, fences, media workspaces, etc., which are convenient, concise and convenient. Especially in the warm and cheerful atmosphere, the Paralympic athletes feel the whole process of awarding, reflecting the friendliness and sincerity of the host. At the same time, the use of good people mechanical engineering principles, so that the disabled athletes award route and waiting area, reasonable, safe and smooth. Li Zhongyang said, "Let paralympic athletes through the guidance of the image landscape to ensure that athletes quickly enter the place where they want to receive the award." ”

Capital Normal University: Chinese style in the image landscape design of the Winter Olympics

The members of the capital stadium design team are guided by the project leader of the venue

Yanqing Winter Olympic Village: Reflects traditional Chinese culture in color

With the conclusion of the Beijing 2022 Winter Olympic Games on February 20, the image landscape of Yanqing Winter Olympic Village is also seamlessly connecting with the Winter Paralympic Games to welcome the arrival of the Winter Paralympic Games. Professor Zhang Biao, director of the Environmental Design Department of the Academy of Fine Arts of Capital Normal University and head of the image landscape design of Yanqing Winter Olympic Village, introduced that the team of the First Division Yanqing Winter Olympic Village designed a clear and coherent image landscape and recognition conversion without breakpoints. "Concept accessibility, information accessibility, hardware facilities accessibility, service accessibility", so that athletes around the world have a beautiful barrier-free experience during the Beijing 2022 Winter Paralympic Games.

The image landscape design project team of Yanqing Winter Olympic Village is composed of Professor Zhang Biao, Associate Professor Jiang Shouguo, Associate Professor Xie Mingyang and graduate students.

Capital Normal University: Chinese style in the image landscape design of the Winter Olympics

Yanqing Winter Olympic Village site survey

The complexity of the mountain architecture of Yanqing Winter Olympic Village makes the spatial form of the Winter Olympic Village particularly rich and diverse, the traffic flow lines are intricate and circuitous, and the functional space module layout penetrates into each other, which brings unique opportunities and challenges to the design of the environmental image landscape. Therefore, the design team thinks more about how to make the landscape colors and elements better integrate with the mountain landscape, reflect the traditional wisdom of harmonious coexistence of all things and the international concept of environmental protection and simplicity, and how to maintain the grand momentum of the environment as a whole while creating a warm and pleasant cultural atmosphere in the living space.

Capital Normal University: Chinese style in the image landscape design of the Winter Olympics

Discuss the plan at the Shougang Winter Olympics Organizing Committee

Through many in-depth on-site inspections and analysis of site environmental information, the design team first carefully investigated the specific functional needs used during the Winter Olympic Village Games, including epidemic prevention, arrival and departure, material transportation, temporary activities and other situation rehearsals, sorted out the reasonable traffic flow lines and three main blocks of operation area, commercial area and residential area, and designed and applied different color systems and design elements on this basis to ensure that the space in the Winter Olympic Village during the game is clear and the personnel life is efficient and convenient; secondly, According to the streamlined planning, the layout and primary and secondary relationship of the visual image landscape node are repeatedly deliberated, and the spatial rhythm is relaxed and appropriate, highlighting the different atmospheres of each space; then, after a large number of discussions and modifications in the space design process, the core image elements of the Winter Olympics and traditional Chinese cultural imagery such as "a thousand miles of rivers and mountains", "winter ice frolic" and "fire tree honeysuckle" and other flexible combinations are translated into modern design language, creating a "vibrant, warm, romantic and comfortable" atmosphere in the non-competition living environment of athletes.

Capital Normal University: Chinese style in the image landscape design of the Winter Olympics

The teacher-student studio discusses the landscape plan of Yanqing Winter Olympic Village.

The Beijing Winter Olympics coincided with the arrival of the Chinese New Year, and the team considered increasing the vitality and interactivity of the public space when designing the environmental landscape, such as the atmosphere of the living group rest area highlighting the home, the application of lanterns, mascots and Chinese knots in the dining and leisure space, and the combination of lantern festival lantern corridors, wishing trees and other landscape sketches in the ancient village ruins area to create a rich landscape space level, showing the traditional Chinese cultural characteristics, which was loved by the staying athletes.

After dozens of design modifications, the team teachers and students finally completed the design tasks of 6 residential groups, one commercial area, one operation area and two highlight landscapes in Yanqing Winter Olympic Village, and the 500 design plans of nearly 300 pages successfully passed the approval of the Beijing Winter Olympics Organizing Committee and the Yanqing Winter Olympics Village Mayors' Meeting.

Capital Gymnasium: Daofa nature, the unity of heaven and man

During the Winter Olympics, the Capital Stadium complex involved a total of 18 competition units, including 12 figure skating games, 6 short track speed skating games, and about 364 training sessions.

The Capital Stadium was built in 1968 and has a history of 54 years. The function of the venue space is older, how to connect the various functional spaces through the image landscape design; the old venue has a complex shape structure and is more decent, how to carry out image landscape design... It is a difficult problem in front of the team of Professor Li Zhongyang, the person in charge of the project landscape design of capital normal university and the director of the Institute of Visual Design and Education of Capital Normal University. They went to the site many times to investigate and discuss, and finally, on the basis of not changing the overall appearance, they used the main visual image to attract the public. On the basis of determining the core graphics, the use of red and white gradient method to highlight the whole, in terms of color, red represents fierce competition, festive lively, festive atmosphere. White represents the characteristics of the Winter Olympics, the image of ice and snow, and the white elegance. Through strong visual effects, guide the public to quickly find the entrance and exit. At the same time, the design scheme is simple and generous, cost-effective and easy to produce and install.

Capital Normal University: Chinese style in the image landscape design of the Winter Olympics

Capital Stadium image landscape design

As a venue for the Chinese team to compete for gold and silver, how to improve the Chinese elements of the image landscape design is also a key consideration of Li Zhongyang's team. "Within the core graphics and color specifications prescribed by the International Olympic Organizing Committee and the Beijing Winter Olympic Organizing Committee, we have used the core concept and visual graphics of 'Taoist Nature, Unity of Heaven and Man' with Chinese characteristics, so that the competition venues can become a window for the dissemination of Chinese culture and form a national style of the World Olympic Games and Chinese fashion." Li Zhongyang introduced, "For example, the core graphics of the Chinese landscape in the four-level enclosure of the venue, Chinese characters, the map of thousands of rivers and mountains, the big red lantern, the Olympic mascot, the Winter Olympics theme poster, etc." ”

Due to the tight time and heavy tasks, in addition to the usual teaching work, the teacher and student teams of the Academy of Fine Arts use summer vacation and weekend overtime to complete the work. In the project design, the plan has undergone many repeated revisions, but the team members have no complaints, are on call, patiently and meticulously do a good job in each project link, and successfully complete the relevant tasks of the image landscape design of the Winter Olympic Games and the Winter Paralympic Games.

"Participating in the design of the Winter Olympics project is to test the discipline construction and professional ability in major design projects, and to ensure that the design projects are really hard-working and innovative." Chang Jianyong, secretary of the Party Committee of the Academy of Fine Arts of Capital Normal University, said that the college insisted on implementing the Lide tree people in the service of major national design tasks, and contributed the wisdom and strength of the design team of the Academy of Fine Arts of Capital Normal University to the successful holding of the Beijing Winter Olympic Games and the Winter Paralympic Games. (China Education News-China Education News Network reporter Zhang Chunming)

Author: Zhang Chunming

Read on