Ingenious landscape design, thoughtful and meticulous guidance signs, and the deep integration of Winter Olympic culture and traditional Chinese culture - on the last day of 2021, with the completion of the image landscape and guidance signs during the games, the Winter Olympic atmosphere of the "Ice Ribbon" of the National Speed Skating Hall is everywhere.
The "Ice Ribbon" landscape design widely uses core elements such as the emblem, mascot, core graphics, and sports icons of the Beijing 2022 Winter Olympics. As a new venue, the architectural design of "Ice Ribbon" has a strong sense of technology and ice and snow. At the same time, the landscape design of the Beijing Winter Olympic Games of the "Ice Ribbon" combines the characteristics of the venue building itself and the characteristics of the speed skating project, and takes into account the presentation of the landscape in various broadcast stations and lenses, with blue-green tones as the mainstay, creating the artistic conception and effect of the traditional Chinese green landscape long scroll painting as a whole, and skillfully combining the characteristics of traditional culture and winter sports.
The "Ice Ribbon" guidance and identification system combines the characteristics of the site to further deepen the circulation lines and points, and the epidemic prevention tips and streamline guidance are distributed in an orderly manner. In the 24 entrances outside the stadium, the twenty-four solar terms in traditional Chinese culture are arranged, and the venue identification system is integrated with the game landscape and the identification system, adding the cultural elements of the venue.
Cooperation and sharing Leave a legacy of winter Olympics
Since November 2018, the Beijing Winter Olympics Organizing Committee has successively launched the 24 solar terms series of badges, and the design starting point of the entire series of badges is to closely combine traditional Chinese culture, northern folk customs and ice and snow sports characteristics. The Beijing Daily client reporter saw in the "ice ribbon" that the elements of the twenty-four solar terms badge have been integrated into the image landscape of the venue.
There are 24 venue entrances outside the National Speed Skating Hall, in order to increase recognition, facilitate all kinds of customer groups to quickly find the entrance, combine traditional Chinese culture with Olympic heritage, design and production of 24 solar terms badge elements of the entrance logo. It is worth mentioning that the opening day of the Beijing Winter Olympics coincides with the "Lichun" festival, such a coincidence can make people visiting the "Ice Ribbon" feel the intention of the venue design.
According to Huang Qihua, the team guidance sign manager of the "Ice Ribbon" venue, the "Ice Ribbon" has completed the installation of about 3,000 pieces of guidance signs, and the accurate and beautiful and reasonable guidance sign system is an important support to ensure the thoughtful, safe and efficient operation of the venue during the game. Through the combination of unified and standardized intuitive information such as icons, symbols, text, and colors, it provides accurate, reliable, clear and concise information for each customer group, and reflects the characteristics of Chinese culture with prompt information such as pedestrian-oriented signs, functional area signs, and public information signs.
The "Winter Olympic atmosphere" inside and outside the venue is everywhere
Yin Bowen, image landscape manager of the "Ice Ribbon" venue team, said that the venue landscape applies different landscape elements and designs according to the differences between spectators, athletes, the IOC family and media streams. The audience stream is dominated by the cute mascot modeling elements, reflecting affinity and interactivity; the athlete stream line uses sports icons, emblems, five rings, seals and other elements to set off the atmosphere of the Winter Olympics and stimulate the enthusiasm of athletes.
The Beijing Daily client reporter saw that the circular wall on the south side of the venue has been covered with a huge landscape of about 1800 square meters. According to reports, the overall landscape is about 220 meters long, and it faces great difficulties and challenges in the process of design, production and implementation. The wall should use elements such as emblems, seals, sports icons, and core graphics to display landscape pictures with integrity and Winter Olympic characteristics.
Beijing Daily client reporter stood in the stands overlooking the venue, the field from the ice surface upwards a total of 5 landscape decoration belts, tone and graphics have a holistic, from bottom to top to form a layered landscape picture. The landscape of the anti-collision mat in the FOP area is closely combined with the characteristics of the speed skating project and the broadcast lens, and the anti-collision mat landscape applies elements such as five rings, seals, core graphics, etc. In the design, the mountain shape, snowflakes and light in the core graphics are flexibly applied, forming a flexible and coherent anti-collision mat to block the landscape cycle design logic, so that the mountain shape on the collision pad is continuous but not repeated, presenting the artistic conception of traditional Chinese landscape long scroll painting. In landscape design, for the key areas of the speed skating project broadcast such as curves, starting points and finish points, more elements such as five rings and seals are used to ensure that these Winter Olympic elements are displayed enough in the lens to present the characteristics of this event to the greatest extent. On several streamlines of the venue, a mascot photo frame shaped punch card group photo interactive landscape device was set up, there were mascot speed skating shapes that reflected the culture of the Winter Olympics, and there were also ice piers with a strong Spring Festival atmosphere, and spectators and athletes could take photos, punch cards and interact with the device.
The athlete drop-off area on the east side is the first stop after the athletes enter the venue, and the wall landscape is a combination of "together to the future" and the speed skating sports icon, which helps to create a competition atmosphere, stimulate the athletes' passion for competition, and leave them with a deep "first impression of the ice ribbon".
The relevant person in charge said that after the Beijing Winter Olympics, the national speed skating hall "Ice Ribbon" is expected to become a new sports complex with ice and snow sports as a prominent feature, become a new landmark for the people to experience a better life in winter, and show the world the "Chinese plan" for the sustainable use of "Ice Ribbon".