Shanghai Library has released a new LOGO!
On February 22, the Shanghai Library (Shanghai Institute of Science and Technology Information) announced a new version of the logo in the newly built East Library. With the visual image of "the wind is good and the sails are blowing, and the birds are flying over the mountains and seas", the new LOGO implies that the strategy of wisdom, inclusiveness and interconnection will lead the Shanghai Library to iterate into a new intelligent composite library, and incarnate into the poetic habitat of Shanghai, the "People's City" in the "Era of Great Reading".
It can be seen that the new LOGO inherits the triangular shape of the original museum logo, but presents the main visual pattern shaped like a sail with a more concise and flat design. The logo uses curved lines to form the image of the book turning pages, and there seems to be a bird flying out of the book at the top, implying that Shanghai Library will inherit the successful experience of the past, embrace the future wisdom development, empower culture with science and technology, and provide readers with convenient, intelligent and innovative services. The LOGO is also symmetrical to the left and right, showing two shades of blue, such as birds perched on trees illuminated by the sun, implying that Shanghai Library will strive to promote the coordinated development of the library and the East Library, taking into account public reading promotion and professional graphic services, and creating an inclusive environment for people of all ages and diverse knowledge needs.
Chen Chao, director of Shanghai Library, said that the simple and breathing line arrangement of the LOGO not only echoes the modern sculpture sense of the large bevel cutting of the East Library, but also means that the Shanghai Library is like the sea, and will be committed to connecting every information island, connecting people, space, media, content and knowledge, entering the sea, and finally merging into a big reading era in which paper reading and digital reading are integrated, physical space experience and cloud online interaction are integrated, and librarian creativity and intelligent tools are linked.
Shanghai Library is a living organism that preserves, generates and exchanges information and knowledge, and with the opening of the East Library, it is constantly creating new reading scenes, reading experiences and reading energy. In the process of preparing for the Shangtu East Pavilion for more than ten years, the people in shangtu gradually have a new understanding of "reading". "Today, with the development of big data, all-media, and informatization, we have entered the 'era of big reading', and all five human features are open to reading." In the process of transforming paper reading to digital reading, the content of human reading has been greatly expanded, buildings can be readable, cities can read, and the reading revolution in a broad sense has also prompted the transformation of libraries. The reading of the 'Great Reading Era' requires the people in the above figure to provide more diversified services in the physical space and digital space of wisdom. Chen Chao said.
As a visual representation of the spiritual connotation of the library, the LOGO also carries new information with the development of living organisms. The new LOGO is handled by Chen Youjian, a designer with international influence who adheres to the concept of "East Love and West Rhyme", and the whole visual recognition system is completed by Shen Haopeng, a top local designer familiar with the development of Shanghai culture. The cooperation between the two teams, which integrates international vision and local feelings, shows that Shanghai Library will tell the story of the library in a way that is more in line with the concept of urban openness, inclusive culture and the spirit of the times.
The scene of the press conference
At the press conference, blind reader Han Xingchen interpreted the adapted museum song "Ocean of Knowledge", which is a redesign of the sound image of Shanghai Library. The robot represents the wisdom librarian, and "Hot Dance" shows the extension of the LOGO, that is, the application of the whole set of visual recognition systems in the library scene. Whether it is sound or visual elements, the institutional image of Shanghai Library emphasizes the sense of design and flattening, aiming to adapt to the multi-terminal and cross-platform communication needs of the all-media era.
The press conference also launched the "List of Invited Artists of the East Pavilion". Since the beginning of the construction of the East Pavilion, these well-known Chinese and foreign contemporary artists have been invited to create around the characteristics of the library, integrating the beauty of art into the reading space. Shen Fan, a local artist in Shanghai, believes that art connects the past, present and future, and so does reading; art is a mirror image of the world, and reading is the same. Reading in art and feeling art in reading is not only the due responsibility of world-class urban libraries, but also the due move of reading to connect all things in the era of big reading.