With the improvement of people's living standards, more and more cars have entered our field of vision, through this phenomenon is enough to prove the development of the mainland automobile industry, before the mainland's automobiles mainly relied on joint ventures and imports, domestic cars are few and far between, and now domestic cars have stood out and have a large market share in China.
Now Haval H6 and Geely Boyue and other models sales are ranked in the top three, BYD new energy vehicles are exported overseas, I have to say that the development speed of independent brands is really too fast.
In the mainland automobile market, in addition to domestic cars, there are also joint venture cars occupying half of the country, and the joint venture car has developed for a longer time and has better car manufacturing technology and experience, so it has also become a strong competitive object for independent brands.
When you buy a car, your first thought may be to buy a joint venture car, because these cars are indeed better than their own brands in terms of quality, not to belittle their own brands, we speak according to the facts.
Independent brand models are now very widely distributed, almost involving most of the models, I don't know if you have found that some of the independent brands and the joint venture car of the same level of models, higher configuration, and the price is cheaper than the joint venture brand.
Take Santana, the price of the beggar version is 56,000, and the price of the Geely Emgrand beggar version is also 56,000, but the configuration of the Geely Emgrand can completely kill Santana, of which this price is the price after the preferential completion, if converted according to the manufacturer's guidance price, Geely Emgrand can be described as very close to the people.
Many friends say that because the quality of domestic cars is not good, so the price is reduced, the configuration is improved, as a selling point, is the real reason really so? In fact, there are 5 reasons that affect the "high allocation and low price" of domestic cars.
1
Brand influence
Brand influence is an important factor in the high price of vehicles, the more high-end brand prices are higher, the same is a compact car, Geely Emgrand and Audi A3L price difference of more than 100,000 yuan, so domestic cars in order to increase sales, reduce their own price, improve the configuration to cater to consumers, on the other hand can also enhance the influence of the brand.
2
Differences in core technologies
In addition to brand influence, independent brands can not be compared with joint venture cars in terms of core technology, although most of the joint venture cars are produced in China, but the gap between the joint venture brand and the core technology level of automobile manufacturing technology and core technology is very large.
The most important thing about the car is the "three major pieces", which are the engine, chassis, transmission, domestic brand cowhide blowing loudly, but it is technically difficult to catch up with the joint venture brand, although compared to the previous has a certain improvement, but the "three major pieces" still rely on imports, there are great problems in the engine and gearbox matching.
3
The impact of tariffs
We all know that what needs to be imported needs tariffs, cars are no exception, an imported car needs expensive tariffs and transportation costs, these costs in the end are also to let consumers pay, and domestic cars are produced locally, there is no excess cost, saving a lot of links, the price is very favorable.
4
Cost variances
Joint venture cars in the manufacturing of auto parts requirements are very strict, and some small parts need to be obtained through imports, and joint venture car research a new technology needs to spend a lot of manpower, material resources, financial resources, and domestic car manufacturing costs are not high, imitate it on the line.
5
The high cost of configuration of domestic cars is not high
The high configuration of domestic cars is mainly reflected in several aspects, such as the installation of a large screen, panoramic sunroof, LED headlights, leather seats, etc., these configurations sound tall, but the cost is very low, and even some chicken ribs, a car does not pursue quality and driving, here to pile some fancy things to attract people's attention.
6
Write at the end
We do not deny the progress of domestic cars in recent years, the current gap between independent brands and joint venture brands is getting smaller and smaller, we should also give up the concept of "poor quality of independent brands", at the same price, how to choose depends on the needs of individuals, if the pursuit of durability then you can choose a joint venture brand, if you need high configuration and cheap maintenance costs in the later stage, you can choose your own brand, the choice varies from person to person.
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