On February 20, Red Star Capital Bureau learned that New Oriental (09901. HK;EDU.US) transformed live streaming with goods, sales in the past two months were only 4.5 million yuan.
According to the new jitter data platform, since its launch on December 28, The Oriental Selection has accumulated 335 pieces of goods with goods, with cumulative sales of 4.5476 million yuan and cumulative sales of 81,400 pieces. Among them, on the day with the highest single-day sales, Oriental Selection sold 11,000 items.
In two months, the number of live broadcasts of Oriental Reserve was 27, which is not high. The cumulative number of viewers of the live broadcast was 3.316 million, the peak popularity of a single game was 15,900, and the average sales volume was 173,700 yuan. In terms of the number of fans, since the beginning of the broadcast, the total number of fans selected by the East is 211,700, and the number of fans has increased by 154,300.
In terms of live broadcast goods, as of February 17, Oriental Selection has sold a total of 15,000 items with a unit price of less than 50 yuan; more than 3,200 products with a unit price of 50 to 100 yuan; more than 1,500 items with a unit price of 100 to 300 yuan; and the sales of goods with a price of more than 300 yuan are almost negligible. In addition, most of the commodities are fruits, beef and mutton and other agricultural products.
On February 16, Yu Minhong said in his personal public account that this year's winter vacation, K9 business response to national policies was completely stopped, and New Oriental had the quietest winter vacation since its establishment. In addition, during the Spring Festival, due to the supply chain and logistics of agricultural products could not keep up, Oriental Selection also stopped live broadcasting. Now that construction has begun, live streaming will slowly resume.
After the live broadcast of the transformation of New Oriental, it has been attracting the attention of netizens. For these two months of live broadcast performance, many netizens commented that the transformation of New Oriental is difficult: "Not everyone is Luo Yonghao", "Selling books may be more suitable for Yu Minhong", "Watching his two live broadcasts, not very interesting", some netizens said that they should give New Oriental more time to see the after-effects.
Red Star News reporter Yu Yao Xie Yutong
Edited by Yu Dongmei
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