Many citizens lined up to experience skiing. Photo by Yang Huafeng
Changsha, February 20 (Reporter Tang Xiaoqing) "Gu Ailing's actions in the 'U Groove' venue competition are too cool, and I have become her 'fan'. In the Happy Snow Ski Area of Xiangjiang Happy City in The Yuelu District of Changsha, Hunan Province, Luo Yunyun, a 17-year-old girl who experienced skiing, swooped down according to the coach's instructions.
Since Beijing's bid to host the Winter Olympics, ice and snow sports have become more and more popular among Chinese, and the construction of venues and facilities has also accelerated. There are more than ten ice and snow sports venues in the southern province of Hunan, and the scale of the ice and snow industry is increasing by 15% year by year.
During the Spring Festival, the ticket revenue of Xiangjiang Happy City jumped to the top ten in Hunan Scenic Spots. "Here, visitors can not only ski, but also experience ice and snow sports such as ice bikes, ice bumper cars, and snow country cable cars." He Mingsheng, deputy general manager of Hunan Xiangjiang Group Huanian Cultural Tourism Company, said that in the past month, the number of tourists in the venue has risen by nearly 200%, and the maximum daily passenger flow has reached 4500.
Various commemorative emblems of the Winter Olympics are on display. Photo by Yang Huafeng
According to the "Beijing 2022 Winter Olympic and Paralympic Games Heritage Report Collection (2022)", from 2020 to 2021 snow season, China's ice and snow tourism number of 230 million person-times, ice and snow tourism revenue of 390 billion yuan. Big data of major tourism platforms said that ice and snow sports tours, indoor ice and snow tours, etc. are rapidly bringing fire to the tourism market, and ice play and snow have become new consumption formats, and consumer groups are younger and younger.
The Beijing Winter Olympics have also led to the hot sales of related cultural and creative products. "The Cultural and Creative Products of the Winter Olympics are in the peak consumption season, and the most popular are ice piers, snow rongrong and other dolls, handmade and ice and snow sports series badges. Many citizens support the Winter Olympics by buying a piece of cultural and creative products for the Winter Olympics. Zhou Yun, a staff member of an official licensed retail store in Changsha, said that the pre-sale of the Winter Olympics licensed product line is also very hot, "a pier is difficult to find."
The spring breeze of the "Winter Olympic Economy" has ushered in new opportunities for the development of various Winter Olympics-related enterprises. Hunan Huashu Hi-Tech Co., Ltd. uses 3D printing technology to provide a burden-reducing helmet lining for the athletes of the national snow team, and also tailors a lightweight and personalized new short track speed skating knife for the athletes of the Chinese short track speed skating team.
Fan Xiaohan, manager of the company's polymer products division, said that with the increase in the popularity of the Beijing Winter Olympics, driven by consumer demand, Chinese enterprises actively explore the "sports +" economy, with scientific and technological research and development as a breakthrough, and domestic brands have accelerated their entry onto the international stage.
A child poses with a snow sculpture ice pier. Photo by Yang Huafeng
After Beijing's successful bid to host the Winter Olympics, Zhang Xiaobo, who loves ice and snow sports, came to Changsha to apply for snowmaking technology employees. "Working for more than 6 years, making thousands of tons of snow. I hope that one day on the snow I made, I can skate an athlete. Zhang Xiaobo, 44, said that there are 10 snowmaking technicians in Hunan, and more people will join the ranks of snowmakers because of the Beijing Winter Olympics.
Relevant analysts pointed out that in the fields of digital yuan, hydrogen energy, artificial intelligence, robotics and high-end manufacturing, the investment support effect brought by the Winter Olympics will be more obvious.
"The application of hydrogen energy in the scene of the Beijing Winter Olympics will accelerate the market investment boom of hydrogen energy." The practice of carbon neutrality at the Beijing Winter Olympics is also an investment vane in the future carbon neutral era. He Ming, an economic analyst at Changsha Securities Company, said that the "economic effect of the Winter Olympics" brought about by the Beijing Winter Olympics will continue and create more value. (End)